How to connect Close CRM and Data Enrichment
Create a New Scenario to Connect Close CRM and Data Enrichment
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Close CRM, triggered by another scenario, or executed manually (for testing purposes). In most cases, Close CRM or Data Enrichment will be your first step. To do this, click "Choose an app," find Close CRM or Data Enrichment, and select the appropriate trigger to start the scenario.

Add the Close CRM Node
Select the Close CRM node from the app selection panel on the right.

Close CRM
Configure the Close CRM
Click on the Close CRM node to configure it. You can modify the Close CRM URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Data Enrichment Node
Next, click the plus (+) icon on the Close CRM node, select Data Enrichment from the list of available apps, and choose the action you need from the list of nodes within Data Enrichment.

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Data Enrichment
Authenticate Data Enrichment
Now, click the Data Enrichment node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Data Enrichment settings. Authentication allows you to use Data Enrichment through Latenode.
Configure the Close CRM and Data Enrichment Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Close CRM and Data Enrichment Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
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AI Anthropic Claude 3
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Data Enrichment
Trigger on Webhook
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Close CRM
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Iterator
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Webhook response
Save and Activate the Scenario
After configuring Close CRM, Data Enrichment, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Close CRM and Data Enrichment integration works as expected. Depending on your setup, data should flow between Close CRM and Data Enrichment (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Close CRM and Data Enrichment
Close CRM + Data Enrichment + Slack: When a new lead is created in Close CRM, enrich the lead's data using Data Enrichment. Then, send a message to a dedicated Slack channel to notify the sales team about the new enriched lead.
Close CRM + Data Enrichment + Google Sheets: When a new lead is created in Close CRM, enrich the lead's data using Data Enrichment. Then, add a new row to a Google Sheet to log the enriched lead data for reporting and analysis.
Close CRM and Data Enrichment integration alternatives
About Close CRM
Automate Close CRM tasks in Latenode to streamline sales processes. Automatically update deals, create tasks, or trigger follow-ups based on custom events. Integrate Close CRM with other apps like Slack or Google Sheets to centralize your data and communication flows using Latenode’s visual editor and flexible logic.
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About Data Enrichment
Enrich lead data, verify addresses, or flag fraud risks within Latenode workflows. Connect Data Enrichment APIs to auto-update records across apps. Streamline data cleaning and validation with no-code blocks or custom JS. Automate tasks that need enhanced data for better decisions, at scale.
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See how Latenode works
FAQ Close CRM and Data Enrichment
How can I connect my Close CRM account to Data Enrichment using Latenode?
To connect your Close CRM account to Data Enrichment on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Close CRM and click on "Connect".
- Authenticate your Close CRM and Data Enrichment accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically enrich new Close CRM leads?
Yes, you can! Latenode allows you to automate lead enrichment, saving time and improving data quality. Trigger workflows from Close CRM and use Data Enrichment to add missing details.
What types of tasks can I perform by integrating Close CRM with Data Enrichment?
Integrating Close CRM with Data Enrichment allows you to perform various tasks, including:
- Automatically enrich new leads created in Close CRM with company data.
- Update existing Close CRM contact records with the latest information.
- Qualify leads based on enriched data before sales outreach.
- Identify key decision-makers using data enrichment services.
- Send enriched lead data to other marketing and sales tools.
Can I use JavaScript to customize data enrichment?
Yes! Latenode's JavaScript blocks allow for advanced data manipulation and custom logic, enhancing your Close CRM and Data Enrichment workflows.
Are there any limitations to the Close CRM and Data Enrichment integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Rate limits of the Close CRM and Data Enrichment APIs may apply.
- Data Enrichment services may not have information for all leads.
- Complex data transformations may require JavaScript knowledge.