How to connect Close CRM and Facebook Messenger
Create a New Scenario to Connect Close CRM and Facebook Messenger
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Close CRM, triggered by another scenario, or executed manually (for testing purposes). In most cases, Close CRM or Facebook Messenger will be your first step. To do this, click "Choose an app," find Close CRM or Facebook Messenger, and select the appropriate trigger to start the scenario.

Add the Close CRM Node
Select the Close CRM node from the app selection panel on the right.

Close CRM
Configure the Close CRM
Click on the Close CRM node to configure it. You can modify the Close CRM URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Facebook Messenger Node
Next, click the plus (+) icon on the Close CRM node, select Facebook Messenger from the list of available apps, and choose the action you need from the list of nodes within Facebook Messenger.

Close CRM
⚙

Facebook Messenger

Authenticate Facebook Messenger
Now, click the Facebook Messenger node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Facebook Messenger settings. Authentication allows you to use Facebook Messenger through Latenode.
Configure the Close CRM and Facebook Messenger Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Close CRM and Facebook Messenger Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
⚙
AI Anthropic Claude 3
⚙

Facebook Messenger
Trigger on Webhook
⚙
Close CRM
⚙
⚙
Iterator
⚙
Webhook response

Save and Activate the Scenario
After configuring Close CRM, Facebook Messenger, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Close CRM and Facebook Messenger integration works as expected. Depending on your setup, data should flow between Close CRM and Facebook Messenger (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Close CRM and Facebook Messenger
Close CRM + Facebook Messenger + Google Sheets: When a new lead is created in Close CRM or a new message is received in Facebook Messenger, the lead's information is added to a Google Sheet for tracking and analysis.
Facebook Messenger + Close CRM + Slack: When a new message is received in Facebook Messenger, a new lead is created in Close CRM. Subsequently, a notification with the lead's details is sent to a designated Slack channel to notify the sales team.
Close CRM and Facebook Messenger integration alternatives
About Close CRM
Automate Close CRM tasks in Latenode to streamline sales processes. Automatically update deals, create tasks, or trigger follow-ups based on custom events. Integrate Close CRM with other apps like Slack or Google Sheets to centralize your data and communication flows using Latenode’s visual editor and flexible logic.
Similar apps
Related categories

About Facebook Messenger
Connect Facebook Messenger to Latenode to automate customer support or send personalized updates. Build flows to handle inbound messages, trigger actions in other apps, and route conversations intelligently. Use Latenode's visual editor and scripting tools to scale communication workflows with custom logic, without step-based pricing.
Related categories
See how Latenode works
FAQ Close CRM and Facebook Messenger
How can I connect my Close CRM account to Facebook Messenger using Latenode?
To connect your Close CRM account to Facebook Messenger on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Close CRM and click on "Connect".
- Authenticate your Close CRM and Facebook Messenger accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically create Close CRM leads from new Messenger inquiries?
Yes, you can! Latenode's visual editor makes it easy to map Messenger data to Close CRM, instantly creating leads and saving your sales team valuable time.
What types of tasks can I perform by integrating Close CRM with Facebook Messenger?
Integrating Close CRM with Facebook Messenger allows you to perform various tasks, including:
- Automatically creating new Close CRM contacts from Messenger leads.
- Sending personalized welcome messages to new leads via Messenger.
- Updating Close CRM contact information based on Messenger interactions.
- Triggering Close CRM actions based on Messenger keyword responses.
- Sending Close CRM opportunity updates directly to clients in Messenger.
Can I use JavaScript to enhance my Close CRM automations?
Yes! Latenode enables JavaScript integration, letting you add custom logic and data transformations to your Close CRM and Messenger workflows.
Are there any limitations to the Close CRM and Facebook Messenger integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Complex data transformations may require custom JavaScript coding.
- The integration relies on the availability of the Close CRM and Facebook Messenger APIs.
- Rate limits from Close CRM and Facebook Messenger may affect high-volume workflows.