How to connect Close CRM and Facebook Pages
Create a New Scenario to Connect Close CRM and Facebook Pages
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Close CRM, triggered by another scenario, or executed manually (for testing purposes). In most cases, Close CRM or Facebook Pages will be your first step. To do this, click "Choose an app," find Close CRM or Facebook Pages, and select the appropriate trigger to start the scenario.

Add the Close CRM Node
Select the Close CRM node from the app selection panel on the right.

Close CRM
Configure the Close CRM
Click on the Close CRM node to configure it. You can modify the Close CRM URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Facebook Pages Node
Next, click the plus (+) icon on the Close CRM node, select Facebook Pages from the list of available apps, and choose the action you need from the list of nodes within Facebook Pages.

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Authenticate Facebook Pages
Now, click the Facebook Pages node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Facebook Pages settings. Authentication allows you to use Facebook Pages through Latenode.
Configure the Close CRM and Facebook Pages Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Close CRM and Facebook Pages Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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Trigger on Webhook
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Save and Activate the Scenario
After configuring Close CRM, Facebook Pages, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Close CRM and Facebook Pages integration works as expected. Depending on your setup, data should flow between Close CRM and Facebook Pages (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Close CRM and Facebook Pages
Close CRM + Facebook Pages + Slack: When a lead's status changes in Close CRM, a post is automatically created on a specified Facebook Page to announce the deal, and a message is sent to a Slack channel to notify the sales team.
Facebook Pages + Close CRM + Google Sheets: When a new post is added to a Facebook Page, a new lead is created in Close CRM. The interaction data, including the post content, is then logged in a Google Sheet for analysis.
Close CRM and Facebook Pages integration alternatives
About Close CRM
Automate Close CRM tasks in Latenode to streamline sales processes. Automatically update deals, create tasks, or trigger follow-ups based on custom events. Integrate Close CRM with other apps like Slack or Google Sheets to centralize your data and communication flows using Latenode’s visual editor and flexible logic.
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About Facebook Pages
Automate Facebook Page management within Latenode workflows. Automatically post content, track engagement, and respond to comments using no-code tools. Integrate with other apps to build social media automation pipelines. Unlike standalone tools, Latenode lets you customize flows with JavaScript and scale easily, paying only for execution time.
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FAQ Close CRM and Facebook Pages
How can I connect my Close CRM account to Facebook Pages using Latenode?
To connect your Close CRM account to Facebook Pages on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Close CRM and click on "Connect".
- Authenticate your Close CRM and Facebook Pages accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically create Close CRM leads from new Facebook Page form submissions?
Yes, you can! Latenode's visual editor simplifies mapping form fields to CRM lead details, ensuring no lead is missed. Automate lead creation and boost sales efficiency.
What types of tasks can I perform by integrating Close CRM with Facebook Pages?
Integrating Close CRM with Facebook Pages allows you to perform various tasks, including:
- Create Close CRM leads from new Facebook Pages messages.
- Update Close CRM opportunities based on Facebook Page engagement.
- Send personalized Facebook Page messages based on Close CRM data.
- Track Facebook Page ad performance within Close CRM dashboards.
- Automatically post Close CRM updates to a Facebook Page.
Can I use JavaScript code to transform data between Close CRM and Facebook Pages?
Yes! Latenode lets you use JavaScript for advanced data manipulation, tailoring the integration to your specific needs and improving data flow.
Are there any limitations to the Close CRM and Facebook Pages integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Rate limits imposed by the Close CRM and Facebook Pages APIs.
- Some advanced Facebook Pages features may not be directly supported.
- Custom fields in Close CRM may require manual mapping in the workflow.