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Automatically enrich Close CRM leads with SEO data from Firecrawl. Use Latenode's visual editor to seamlessly blend no-code blocks with custom JavaScript for advanced lead scoring. Scale your automation affordably and focus on closing deals.
Connect Close CRM and Firecrawl in minutes with Latenode.
Create Close CRM to Firecrawl workflow
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Close CRM
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In the workspace, click the “Create New Scenario” button.

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Close CRM, triggered by another scenario, or executed manually (for testing purposes). In most cases, Close CRM or Firecrawl will be your first step. To do this, click "Choose an app," find Close CRM or Firecrawl, and select the appropriate trigger to start the scenario.

Select the Close CRM node from the app selection panel on the right.

Close CRM
Click on the Close CRM node to configure it. You can modify the Close CRM URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Next, click the plus (+) icon on the Close CRM node, select Firecrawl from the list of available apps, and choose the action you need from the list of nodes within Firecrawl.

Close CRM
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Firecrawl
Now, click the Firecrawl node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Firecrawl settings. Authentication allows you to use Firecrawl through Latenode.
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Use various Latenode nodes to transform data and enhance your integration:

JavaScript
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AI Anthropic Claude 3
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Firecrawl
Trigger on Webhook
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Close CRM
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Iterator
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Webhook response
After configuring Close CRM, Firecrawl, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Run the scenario by clicking “Run once” and triggering an event to check if the Close CRM and Firecrawl integration works as expected. Depending on your setup, data should flow between Close CRM and Firecrawl (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Firecrawl + Close CRM + Slack: Scrape a website using Firecrawl to find potential leads. Create a new lead in Close CRM with the scraped data, and then send a notification to a designated Slack channel to inform the sales team about the new lead.
Firecrawl + Close CRM + Google Sheets: Scrape website data with Firecrawl to identify leads, create those leads in Close CRM, and then record the lead's information and source in a Google Sheet for tracking and analysis.
About Close CRM
Automate Close CRM tasks in Latenode to streamline sales processes. Automatically update deals, create tasks, or trigger follow-ups based on custom events. Integrate Close CRM with other apps like Slack or Google Sheets to centralize your data and communication flows using Latenode’s visual editor and flexible logic.
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About Firecrawl
Use Firecrawl in Latenode to extract structured data from websites at scale. Monitor product prices, track competitors, or collect research data automatically. Unlike standalone scrapers, Latenode lets you integrate scraped data into complex workflows with custom logic and direct API connections, all without code.
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How can I connect my Close CRM account to Firecrawl using Latenode?
To connect your Close CRM account to Firecrawl on Latenode, follow these steps:
Can I automatically enrich Close CRM leads with Firecrawl data?
Yes, you can! Latenode allows enriching leads with no-code blocks or AI, automatically updating Close CRM with Firecrawl data for better targeting and personalized outreach.
What types of tasks can I perform by integrating Close CRM with Firecrawl?
Integrating Close CRM with Firecrawl allows you to perform various tasks, including:
What Close CRM events trigger Latenode workflows?
Latenode workflows can be triggered by new leads, updated contact details, new opportunities, and completed activities within Close CRM.
Are there any limitations to the Close CRM and Firecrawl integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of: