How to connect Close CRM and Formaloo
Create a New Scenario to Connect Close CRM and Formaloo
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Close CRM, triggered by another scenario, or executed manually (for testing purposes). In most cases, Close CRM or Formaloo will be your first step. To do this, click "Choose an app," find Close CRM or Formaloo, and select the appropriate trigger to start the scenario.

Add the Close CRM Node
Select the Close CRM node from the app selection panel on the right.

Close CRM
Configure the Close CRM
Click on the Close CRM node to configure it. You can modify the Close CRM URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Formaloo Node
Next, click the plus (+) icon on the Close CRM node, select Formaloo from the list of available apps, and choose the action you need from the list of nodes within Formaloo.

Close CRM
⚙
Formaloo
Authenticate Formaloo
Now, click the Formaloo node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Formaloo settings. Authentication allows you to use Formaloo through Latenode.
Configure the Close CRM and Formaloo Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Close CRM and Formaloo Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
⚙
AI Anthropic Claude 3
⚙
Formaloo
Trigger on Webhook
⚙
Close CRM
⚙
⚙
Iterator
⚙
Webhook response
Save and Activate the Scenario
After configuring Close CRM, Formaloo, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Close CRM and Formaloo integration works as expected. Depending on your setup, data should flow between Close CRM and Formaloo (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Close CRM and Formaloo
Formaloo + Close CRM + Slack: When a new row is added to a Formaloo form (representing a new lead), a corresponding lead is created in Close CRM, and a notification is sent to a designated Slack channel.
Formaloo + Close CRM + Google Sheets: When new customer feedback is submitted through a Formaloo form, the feedback is added to the deal notes in Close CRM and simultaneously logged in a Google Sheets spreadsheet for analysis.
Close CRM and Formaloo integration alternatives
About Close CRM
Automate Close CRM tasks in Latenode to streamline sales processes. Automatically update deals, create tasks, or trigger follow-ups based on custom events. Integrate Close CRM with other apps like Slack or Google Sheets to centralize your data and communication flows using Latenode’s visual editor and flexible logic.
Similar apps
Related categories
About Formaloo
Use Formaloo in Latenode to build forms and surveys, then automate follow-up tasks. Capture data via Formaloo and trigger workflows to update databases, send personalized emails, or create support tickets. Automate form-based data entry, reducing manual work. Using Latenode adds logic, integrations, and scheduling that Formaloo alone can't handle.
Similar apps
Related categories
See how Latenode works
FAQ Close CRM and Formaloo
How can I connect my Close CRM account to Formaloo using Latenode?
To connect your Close CRM account to Formaloo on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Close CRM and click on "Connect".
- Authenticate your Close CRM and Formaloo accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automate lead capture from Formaloo to Close CRM?
Yes, you can! Latenode allows seamless lead transfer. Automatically create or update Close CRM leads when a new form is submitted in Formaloo, saving time and ensuring no lead is missed.
What types of tasks can I perform by integrating Close CRM with Formaloo?
Integrating Close CRM with Formaloo allows you to perform various tasks, including:
- Automatically create new Close CRM leads from Formaloo form submissions.
- Update Close CRM contact information based on Formaloo responses.
- Trigger personalized email sequences in Close CRM upon form completion.
- Create Formaloo analytics dashboards from Close CRM opportunity data.
- Send Close CRM deal updates to relevant stakeholders via Formaloo.
Can I use JavaScript to transform Close CRM data on Latenode?
Yes! Latenode enables you to use JavaScript code blocks to modify data from Close CRM before using it in Formaloo, providing maximum flexibility.
Are there any limitations to the Close CRM and Formaloo integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Complex data transformations may require JavaScript knowledge.
- Rate limits on the Close CRM and Formaloo APIs may affect high-volume workflows.
- Custom fields in Close CRM and Formaloo may need manual mapping.