

90% cheaper with Latenode
AI agent that builds your workflows for you
Hundreds of apps to connect
Automatically create or update Close CRM leads from Formaloo form submissions, enriching your sales pipeline. Latenode's affordability and visual editor make lead management efficient and scalable.
Connect Close CRM and Formaloo in minutes with Latenode.
Create Close CRM to Formaloo workflow
Start for free
Automate your workflow
Swap Apps
Close CRM
Formaloo
No credit card needed
Without restriction
In the workspace, click the “Create New Scenario” button.

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Close CRM, triggered by another scenario, or executed manually (for testing purposes). In most cases, Close CRM or Formaloo will be your first step. To do this, click "Choose an app," find Close CRM or Formaloo, and select the appropriate trigger to start the scenario.

Select the Close CRM node from the app selection panel on the right.

Close CRM
Click on the Close CRM node to configure it. You can modify the Close CRM URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Next, click the plus (+) icon on the Close CRM node, select Formaloo from the list of available apps, and choose the action you need from the list of nodes within Formaloo.

Close CRM
⚙
Formaloo
Now, click the Formaloo node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Formaloo settings. Authentication allows you to use Formaloo through Latenode.
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Use various Latenode nodes to transform data and enhance your integration:

JavaScript
⚙
AI Anthropic Claude 3
⚙
Formaloo
Trigger on Webhook
⚙
Close CRM
⚙
⚙
Iterator
⚙
Webhook response
After configuring Close CRM, Formaloo, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Run the scenario by clicking “Run once” and triggering an event to check if the Close CRM and Formaloo integration works as expected. Depending on your setup, data should flow between Close CRM and Formaloo (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Formaloo + Close CRM + Slack: When a new row is added to a Formaloo form (representing a new lead), a corresponding lead is created in Close CRM, and a notification is sent to a designated Slack channel.
Formaloo + Close CRM + Google Sheets: When new customer feedback is submitted through a Formaloo form, the feedback is added to the deal notes in Close CRM and simultaneously logged in a Google Sheets spreadsheet for analysis.
About Close CRM
Automate Close CRM tasks in Latenode to streamline sales processes. Automatically update deals, create tasks, or trigger follow-ups based on custom events. Integrate Close CRM with other apps like Slack or Google Sheets to centralize your data and communication flows using Latenode’s visual editor and flexible logic.
Similar apps
Related categories
About Formaloo
Use Formaloo in Latenode to build forms and surveys, then automate follow-up tasks. Capture data via Formaloo and trigger workflows to update databases, send personalized emails, or create support tickets. Automate form-based data entry, reducing manual work. Using Latenode adds logic, integrations, and scheduling that Formaloo alone can't handle.
Similar apps
Related categories
How can I connect my Close CRM account to Formaloo using Latenode?
To connect your Close CRM account to Formaloo on Latenode, follow these steps:
Can I automate lead capture from Formaloo to Close CRM?
Yes, you can! Latenode allows seamless lead transfer. Automatically create or update Close CRM leads when a new form is submitted in Formaloo, saving time and ensuring no lead is missed.
What types of tasks can I perform by integrating Close CRM with Formaloo?
Integrating Close CRM with Formaloo allows you to perform various tasks, including:
Can I use JavaScript to transform Close CRM data on Latenode?
Yes! Latenode enables you to use JavaScript code blocks to modify data from Close CRM before using it in Formaloo, providing maximum flexibility.
Are there any limitations to the Close CRM and Formaloo integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of: