Close CRM and Google AI Integration

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Enrich Close CRM data by analyzing customer interactions using Google AI. Latenode's visual editor simplifies AI integration, while custom JS code and affordable execution pricing lets you tailor and scale insights affordably.

Swap Apps

Close CRM

Google AI

Step 1: Choose a Trigger

Step 2: Choose an Action

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How to connect Close CRM and Google AI

Create a New Scenario to Connect Close CRM and Google AI

In the workspace, click the “Create New Scenario” button.

Add the First Step

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Close CRM, triggered by another scenario, or executed manually (for testing purposes). In most cases, Close CRM or Google AI will be your first step. To do this, click "Choose an app," find Close CRM or Google AI, and select the appropriate trigger to start the scenario.

Add the Close CRM Node

Select the Close CRM node from the app selection panel on the right.

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Close CRM

Configure the Close CRM

Click on the Close CRM node to configure it. You can modify the Close CRM URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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Close CRM

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Connect Close CRM

Sign In

Run node once

Add the Google AI Node

Next, click the plus (+) icon on the Close CRM node, select Google AI from the list of available apps, and choose the action you need from the list of nodes within Google AI.

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Close CRM

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Google AI

Authenticate Google AI

Now, click the Google AI node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Google AI settings. Authentication allows you to use Google AI through Latenode.

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Close CRM

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Google AI

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Connect Google AI

Sign In

Run node once

Configure the Close CRM and Google AI Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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Close CRM

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Google AI Oauth 2.0

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Change

Select an action *

Select

Map

The action ID

Run node once

Set Up the Close CRM and Google AI Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that don’t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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Iterator

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Save and Activate the Scenario

After configuring Close CRM, Google AI, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking “Run once” and triggering an event to check if the Close CRM and Google AI integration works as expected. Depending on your setup, data should flow between Close CRM and Google AI (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect Close CRM and Google AI

Close CRM + Google AI + Slack: When a lead's status is changed in Close CRM, a summary of the recent activities related to that lead is generated using Google AI. This summary is then sent to a dedicated Slack channel for the sales team to review key insights.

Close CRM + Google AI + Google Sheets: When a new lead is created in Close CRM, Google AI analyzes the available lead information to determine a lead score, and also extract key insights. This information, including the lead score and insights, is then added as a new row in a Google Sheet for tracking and analysis.

Close CRM and Google AI integration alternatives

About Close CRM

Automate Close CRM tasks in Latenode to streamline sales processes. Automatically update deals, create tasks, or trigger follow-ups based on custom events. Integrate Close CRM with other apps like Slack or Google Sheets to centralize your data and communication flows using Latenode’s visual editor and flexible logic.

Related categories

About Google AI

Use Google AI in Latenode to add smarts to your workflows. Process text, translate languages, or analyze images automatically. Unlike direct API calls, Latenode lets you combine AI with other apps, add logic, and scale without code. Automate content moderation, sentiment analysis, and more.

See how Latenode works

FAQ Close CRM and Google AI

How can I connect my Close CRM account to Google AI using Latenode?

To connect your Close CRM account to Google AI on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select Close CRM and click on "Connect".
  • Authenticate your Close CRM and Google AI accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I automatically analyze customer sentiment from Close CRM notes?

Yes, you can! Latenode lets you use Google AI to analyze Close CRM notes, automatically routing leads based on sentiment. Improve lead qualification and response times effortlessly.

What types of tasks can I perform by integrating Close CRM with Google AI?

Integrating Close CRM with Google AI allows you to perform various tasks, including:

  • Automatically generating personalized email drafts based on lead data.
  • Analyzing call transcripts to identify key customer pain points.
  • Predicting deal closing probabilities using AI-powered forecasting.
  • Enriching lead profiles with AI-driven insights from external sources.
  • Automatically summarizing customer interactions for quick review.

Can I trigger Close CRM workflows from Google AI analysis?

Yes! Latenode allows you to trigger Close CRM actions based on Google AI analysis, automating follow-ups and improving sales efficiency.

Are there any limitations to the Close CRM and Google AI integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Google AI usage is subject to their API rate limits.
  • Large data volumes may require optimized workflow design.
  • Custom AI model training requires advanced technical expertise.

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