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Automatically send lead conversion data from Close CRM to Google Analytics for enhanced marketing attribution. Build with no-code ease, customize with JavaScript, and scale your insights affordably thanks to Latenode's execution-based pricing.
Connect Close CRM and Google Analytics in minutes with Latenode.
Create Close CRM to Google Analytics workflow
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Close CRM
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Create a New Scenario to Connect Close CRM and Google Analytics
In the workspace, click the “Create New Scenario” button.
Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Close CRM, triggered by another scenario, or executed manually (for testing purposes). In most cases, Close CRM or Google Analytics will be your first step. To do this, click "Choose an app," find Close CRM or Google Analytics, and select the appropriate trigger to start the scenario.
Add the Close CRM Node
Select the Close CRM node from the app selection panel on the right.
Close CRM
Configure the Close CRM
Click on the Close CRM node to configure it. You can modify the Close CRM URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Google Analytics Node
Next, click the plus (+) icon on the Close CRM node, select Google Analytics from the list of available apps, and choose the action you need from the list of nodes within Google Analytics.
Close CRM
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Google Analytics
Authenticate Google Analytics
Now, click the Google Analytics node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Google Analytics settings. Authentication allows you to use Google Analytics through Latenode.
Configure the Close CRM and Google Analytics Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Close CRM and Google Analytics Integration
Use various Latenode nodes to transform data and enhance your integration:
JavaScript
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AI Anthropic Claude 3
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Google Analytics
Trigger on Webhook
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Close CRM
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Iterator
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Webhook response
Save and Activate the Scenario
After configuring Close CRM, Google Analytics, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Close CRM and Google Analytics integration works as expected. Depending on your setup, data should flow between Close CRM and Google Analytics (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Close CRM + Slack: When a new lead is created in Close CRM, a notification is sent to a designated Slack channel, allowing the sales team to quickly follow up.
Google Analytics + Close CRM + Google Sheets: When a new key event is triggered in Google Analytics, a new row is added to a Google Sheet with the details. When a lead is created in Close CRM, the same is done.
About Close CRM
Automate Close CRM tasks in Latenode to streamline sales processes. Automatically update deals, create tasks, or trigger follow-ups based on custom events. Integrate Close CRM with other apps like Slack or Google Sheets to centralize your data and communication flows using Latenode’s visual editor and flexible logic.
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About Google Analytics
Automate marketing insights using Google Analytics within Latenode. Track user behavior and trigger actions based on key metrics. Send data to CRMs, databases, or ad platforms automatically. Latenode streamlines analysis workflows without code, offering flexible logic and integrations, unlike manual reporting or limited point solutions.
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How can I connect my Close CRM account to Google Analytics using Latenode?
To connect your Close CRM account to Google Analytics on Latenode, follow these steps:
Can I track lead source effectiveness?
Yes, you can! Latenode's flexibility lets you analyze which campaigns drive the most Close CRM leads using Google Analytics data, boosting your ROI analysis.
What types of tasks can I perform by integrating Close CRM with Google Analytics?
Integrating Close CRM with Google Analytics allows you to perform various tasks, including:
How do I handle custom fields in Close CRM within Latenode?
Latenode supports custom fields! Easily map them to Google Analytics data for hyper-personalized automation and insightful reporting.
Are there any limitations to the Close CRM and Google Analytics integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of: