Close CRM and Google Business Profile Integration

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Automatically update Close CRM with lead data from Google Business Profile, ensuring your sales team has the freshest info. Latenode's affordable execution-based pricing and visual editor make this automation scalable and easy to build, even with custom JavaScript logic.

Swap Apps

Close CRM

Google Business Profile

Step 1: Choose a Trigger

Step 2: Choose an Action

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How to connect Close CRM and Google Business Profile

Create a New Scenario to Connect Close CRM and Google Business Profile

In the workspace, click the “Create New Scenario” button.

Add the First Step

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Close CRM, triggered by another scenario, or executed manually (for testing purposes). In most cases, Close CRM or Google Business Profile will be your first step. To do this, click "Choose an app," find Close CRM or Google Business Profile, and select the appropriate trigger to start the scenario.

Add the Close CRM Node

Select the Close CRM node from the app selection panel on the right.

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Close CRM

Configure the Close CRM

Click on the Close CRM node to configure it. You can modify the Close CRM URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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Close CRM

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Connect Close CRM

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Run node once

Add the Google Business Profile Node

Next, click the plus (+) icon on the Close CRM node, select Google Business Profile from the list of available apps, and choose the action you need from the list of nodes within Google Business Profile.

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Close CRM

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Google Business Profile

Authenticate Google Business Profile

Now, click the Google Business Profile node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Google Business Profile settings. Authentication allows you to use Google Business Profile through Latenode.

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Close CRM

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Google Business Profile

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Connect Google Business Profile

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Configure the Close CRM and Google Business Profile Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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Google Business Profile

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Connect Google Business Profile

Google Business Profile Oauth 2.0

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Select an action *

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The action ID

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Run node once

Set Up the Close CRM and Google Business Profile Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that don’t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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Save and Activate the Scenario

After configuring Close CRM, Google Business Profile, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking “Run once” and triggering an event to check if the Close CRM and Google Business Profile integration works as expected. Depending on your setup, data should flow between Close CRM and Google Business Profile (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect Close CRM and Google Business Profile

Close CRM + Google Business Profile + Slack: When a new lead is created in Close CRM, the workflow checks Google Business Profile for locations. If a location is near the lead's location, a message is sent to a designated Slack channel to alert the sales team.

Google Business Profile + Google Sheets + Close CRM: When a new review is posted to Google Business Profile, the review details are logged in Google Sheets. Then, the workflow updates the corresponding customer data in Close CRM with the review information.

Close CRM and Google Business Profile integration alternatives

About Close CRM

Automate Close CRM tasks in Latenode to streamline sales processes. Automatically update deals, create tasks, or trigger follow-ups based on custom events. Integrate Close CRM with other apps like Slack or Google Sheets to centralize your data and communication flows using Latenode’s visual editor and flexible logic.

Related categories

About Google Business Profile

Automate Google Business Profile tasks in Latenode. Update listings, monitor reviews, and track performance metrics automatically. Build workflows that trigger actions based on GBP data, like alerts for negative reviews or automated content updates based on seasonal trends. Integrate with other services to streamline marketing and operations.

See how Latenode works

FAQ Close CRM and Google Business Profile

How can I connect my Close CRM account to Google Business Profile using Latenode?

To connect your Close CRM account to Google Business Profile on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select Close CRM and click on "Connect".
  • Authenticate your Close CRM and Google Business Profile accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I update Close CRM with new leads from Google Business Profile?

Yes, you can! Latenode’s flexible workflows automatically update Close CRM with lead info from Google Business Profile, saving time and ensuring prompt lead engagement.

What types of tasks can I perform by integrating Close CRM with Google Business Profile?

Integrating Close CRM with Google Business Profile allows you to perform various tasks, including:

  • Create new Close CRM leads from positive Google Business Profile reviews.
  • Update lead information in Close CRM based on Google Business Profile interactions.
  • Send thank-you emails via Close CRM to customers leaving Google Business Profile reviews.
  • Track Close CRM deal progress against Google Business Profile review scores.
  • Automatically share Close CRM success stories as Google Business Profile updates.

How does Latenode handle Close CRM API rate limits?

Latenode offers advanced queueing and error handling, preventing rate limits from disrupting your Close CRM workflows and ensuring reliable data processing.

Are there any limitations to the Close CRM and Google Business Profile integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Historical Google Business Profile data migration requires manual import.
  • Custom Close CRM fields require configuration in Latenode for data mapping.
  • Integration complexity may increase with highly customized Close CRM setups.

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