How to connect Close CRM and Google Business Profile
Create a New Scenario to Connect Close CRM and Google Business Profile
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Close CRM, triggered by another scenario, or executed manually (for testing purposes). In most cases, Close CRM or Google Business Profile will be your first step. To do this, click "Choose an app," find Close CRM or Google Business Profile, and select the appropriate trigger to start the scenario.

Add the Close CRM Node
Select the Close CRM node from the app selection panel on the right.

Close CRM
Configure the Close CRM
Click on the Close CRM node to configure it. You can modify the Close CRM URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Google Business Profile Node
Next, click the plus (+) icon on the Close CRM node, select Google Business Profile from the list of available apps, and choose the action you need from the list of nodes within Google Business Profile.

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Authenticate Google Business Profile
Now, click the Google Business Profile node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Google Business Profile settings. Authentication allows you to use Google Business Profile through Latenode.
Configure the Close CRM and Google Business Profile Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Close CRM and Google Business Profile Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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Trigger on Webhook
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Close CRM
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Webhook response

Save and Activate the Scenario
After configuring Close CRM, Google Business Profile, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Close CRM and Google Business Profile integration works as expected. Depending on your setup, data should flow between Close CRM and Google Business Profile (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Close CRM and Google Business Profile
Close CRM + Google Business Profile + Slack: When a new lead is created in Close CRM, the workflow checks Google Business Profile for locations. If a location is near the lead's location, a message is sent to a designated Slack channel to alert the sales team.
Google Business Profile + Google Sheets + Close CRM: When a new review is posted to Google Business Profile, the review details are logged in Google Sheets. Then, the workflow updates the corresponding customer data in Close CRM with the review information.
Close CRM and Google Business Profile integration alternatives
About Close CRM
Automate Close CRM tasks in Latenode to streamline sales processes. Automatically update deals, create tasks, or trigger follow-ups based on custom events. Integrate Close CRM with other apps like Slack or Google Sheets to centralize your data and communication flows using Latenode’s visual editor and flexible logic.
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About Google Business Profile
Automate Google Business Profile tasks in Latenode. Update listings, monitor reviews, and track performance metrics automatically. Build workflows that trigger actions based on GBP data, like alerts for negative reviews or automated content updates based on seasonal trends. Integrate with other services to streamline marketing and operations.
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See how Latenode works
FAQ Close CRM and Google Business Profile
How can I connect my Close CRM account to Google Business Profile using Latenode?
To connect your Close CRM account to Google Business Profile on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Close CRM and click on "Connect".
- Authenticate your Close CRM and Google Business Profile accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I update Close CRM with new leads from Google Business Profile?
Yes, you can! Latenode’s flexible workflows automatically update Close CRM with lead info from Google Business Profile, saving time and ensuring prompt lead engagement.
What types of tasks can I perform by integrating Close CRM with Google Business Profile?
Integrating Close CRM with Google Business Profile allows you to perform various tasks, including:
- Create new Close CRM leads from positive Google Business Profile reviews.
- Update lead information in Close CRM based on Google Business Profile interactions.
- Send thank-you emails via Close CRM to customers leaving Google Business Profile reviews.
- Track Close CRM deal progress against Google Business Profile review scores.
- Automatically share Close CRM success stories as Google Business Profile updates.
How does Latenode handle Close CRM API rate limits?
Latenode offers advanced queueing and error handling, preventing rate limits from disrupting your Close CRM workflows and ensuring reliable data processing.
Are there any limitations to the Close CRM and Google Business Profile integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Historical Google Business Profile data migration requires manual import.
- Custom Close CRM fields require configuration in Latenode for data mapping.
- Integration complexity may increase with highly customized Close CRM setups.