How to connect Close CRM and Google contacts
Create a New Scenario to Connect Close CRM and Google contacts
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Close CRM, triggered by another scenario, or executed manually (for testing purposes). In most cases, Close CRM or Google contacts will be your first step. To do this, click "Choose an app," find Close CRM or Google contacts, and select the appropriate trigger to start the scenario.

Add the Close CRM Node
Select the Close CRM node from the app selection panel on the right.

Close CRM
Configure the Close CRM
Click on the Close CRM node to configure it. You can modify the Close CRM URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Google contacts Node
Next, click the plus (+) icon on the Close CRM node, select Google contacts from the list of available apps, and choose the action you need from the list of nodes within Google contacts.

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Google contacts

Authenticate Google contacts
Now, click the Google contacts node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Google contacts settings. Authentication allows you to use Google contacts through Latenode.
Configure the Close CRM and Google contacts Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Close CRM and Google contacts Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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Google contacts
Trigger on Webhook
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Close CRM
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Webhook response

Save and Activate the Scenario
After configuring Close CRM, Google contacts, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Close CRM and Google contacts integration works as expected. Depending on your setup, data should flow between Close CRM and Google contacts (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Close CRM and Google contacts
Close CRM + Google Contacts + Google Sheets: When a new lead is created in Close CRM, it is automatically added as a contact in Google Contacts. The details of the new contact are then logged in a Google Sheet for tracking purposes.
Google Contacts + Close CRM + Slack: When a contact is updated in Google Contacts, the corresponding lead is updated in Close CRM. A notification is then sent to a Slack channel to inform the team about the update.
Close CRM and Google contacts integration alternatives
About Close CRM
Automate Close CRM tasks in Latenode to streamline sales processes. Automatically update deals, create tasks, or trigger follow-ups based on custom events. Integrate Close CRM with other apps like Slack or Google Sheets to centralize your data and communication flows using Latenode’s visual editor and flexible logic.
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About Google contacts
Sync Google Contacts with Latenode to automate contact management. Update records, trigger follow-ups, or enrich profiles based on events in other apps. Avoid manual data entry; use Latenode’s visual builder to create flows that sync contacts across your marketing and sales tools, adding custom logic without coding.
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FAQ Close CRM and Google contacts
How can I connect my Close CRM account to Google contacts using Latenode?
To connect your Close CRM account to Google contacts on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Close CRM and click on "Connect".
- Authenticate your Close CRM and Google contacts accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I sync new Close CRM leads to Google contacts?
Yes, you can easily sync new Close CRM leads to Google contacts using Latenode. This ensures all your contacts are up-to-date, eliminating manual data entry and improving overall efficiency.
What types of tasks can I perform by integrating Close CRM with Google contacts?
Integrating Close CRM with Google contacts allows you to perform various tasks, including:
- Automatically creating new Google contacts from new Close CRM leads.
- Updating existing Google contacts with new information from Close CRM.
- Segmenting Google contacts based on Close CRM lead status.
- Triggering email sequences in Google contacts based on Close CRM activity.
- Creating Close CRM leads from new Google contacts.
Can I automatically enrich Close CRM leads using Google contacts data?
Yes, with Latenode's advanced logic, you can enrich Close CRM leads using Google contacts data, ensuring comprehensive lead profiles and better targeting.
Are there any limitations to the Close CRM and Google contacts integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Historical data migration may require custom scripting.
- Complex data transformations may require JavaScript knowledge.
- Rate limits of the Close CRM and Google contacts APIs apply.