How to connect Close CRM and Google Forms
Create a New Scenario to Connect Close CRM and Google Forms
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Close CRM, triggered by another scenario, or executed manually (for testing purposes). In most cases, Close CRM or Google Forms will be your first step. To do this, click "Choose an app," find Close CRM or Google Forms, and select the appropriate trigger to start the scenario.

Add the Close CRM Node
Select the Close CRM node from the app selection panel on the right.

Close CRM
Configure the Close CRM
Click on the Close CRM node to configure it. You can modify the Close CRM URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Google Forms Node
Next, click the plus (+) icon on the Close CRM node, select Google Forms from the list of available apps, and choose the action you need from the list of nodes within Google Forms.

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Authenticate Google Forms
Now, click the Google Forms node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Google Forms settings. Authentication allows you to use Google Forms through Latenode.
Configure the Close CRM and Google Forms Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Close CRM and Google Forms Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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Trigger on Webhook
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Save and Activate the Scenario
After configuring Close CRM, Google Forms, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Close CRM and Google Forms integration works as expected. Depending on your setup, data should flow between Close CRM and Google Forms (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Close CRM and Google Forms
Google Forms + Close CRM + Slack: When a new response is submitted via Google Forms, a lead is created or updated in Close CRM. The sales team receives a Slack notification about the new lead.
Google Forms + Close CRM + Google Sheets: When a new form is submitted in Google Forms, a lead is created in Close CRM, and the response data is added to a Google Sheet for logging and analysis.
Close CRM and Google Forms integration alternatives
About Close CRM
Automate Close CRM tasks in Latenode to streamline sales processes. Automatically update deals, create tasks, or trigger follow-ups based on custom events. Integrate Close CRM with other apps like Slack or Google Sheets to centralize your data and communication flows using Latenode’s visual editor and flexible logic.
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About Google Forms
Capture form data in Latenode to automate follow-ups or updates. Skip manual data entry; trigger workflows from new submissions to update databases, send emails, or create tasks in project management tools. Connect to 1000+ apps and use AI to process results without code.
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See how Latenode works
FAQ Close CRM and Google Forms
How can I connect my Close CRM account to Google Forms using Latenode?
To connect your Close CRM account to Google Forms on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Close CRM and click on "Connect".
- Authenticate your Close CRM and Google Forms accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically update Close CRM leads from new Google Forms submissions?
Yes, you can! Latenode's flexible data mapping ensures seamless updates, saving your sales team time and improving data accuracy. No code required!
What types of tasks can I perform by integrating Close CRM with Google Forms?
Integrating Close CRM with Google Forms allows you to perform various tasks, including:
- Create new Close CRM leads from Google Forms submissions automatically.
- Update existing Close CRM leads based on form responses.
- Trigger email sequences in Close CRM when a form is submitted.
- Add form submission data to Close CRM lead activity logs.
- Generate reports combining form data and Close CRM information.
What Close CRM actions are available within Latenode workflows?
Latenode supports creating leads, updating opportunities, searching contacts, and triggering custom activities, all without coding.
Are there any limitations to the Close CRM and Google Forms integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Complex data transformations may require JavaScript.
- Form submission limits are subject to Google Forms' API quotas.
- Custom field mapping requires ensuring consistent data types.