How to connect Close CRM and Google Groups
Create a New Scenario to Connect Close CRM and Google Groups
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Close CRM, triggered by another scenario, or executed manually (for testing purposes). In most cases, Close CRM or Google Groups will be your first step. To do this, click "Choose an app," find Close CRM or Google Groups, and select the appropriate trigger to start the scenario.

Add the Close CRM Node
Select the Close CRM node from the app selection panel on the right.

Close CRM
Configure the Close CRM
Click on the Close CRM node to configure it. You can modify the Close CRM URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Google Groups Node
Next, click the plus (+) icon on the Close CRM node, select Google Groups from the list of available apps, and choose the action you need from the list of nodes within Google Groups.

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Authenticate Google Groups
Now, click the Google Groups node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Google Groups settings. Authentication allows you to use Google Groups through Latenode.
Configure the Close CRM and Google Groups Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Close CRM and Google Groups Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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Save and Activate the Scenario
After configuring Close CRM, Google Groups, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Close CRM and Google Groups integration works as expected. Depending on your setup, data should flow between Close CRM and Google Groups (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Close CRM and Google Groups
Close CRM + Google Groups + Slack: When a lead's status changes in Close CRM, this automation adds the associated client's team as members to a dedicated Google Group and announces the new client in a specified Slack channel.
Google Groups + Close CRM + Google Sheets: When a new member is added to a specific Google Group, the automation logs the member's information in a Google Sheet and updates the corresponding account details in Close CRM.
Close CRM and Google Groups integration alternatives
About Close CRM
Automate Close CRM tasks in Latenode to streamline sales processes. Automatically update deals, create tasks, or trigger follow-ups based on custom events. Integrate Close CRM with other apps like Slack or Google Sheets to centralize your data and communication flows using Latenode’s visual editor and flexible logic.
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About Google Groups
Use Google Groups in Latenode to automate user management and notifications. Trigger workflows when new members join, automatically add group emails to CRMs, or send targeted updates. Latenode's visual editor makes it easy to manage group data without code, integrating them smoothly with other apps and custom logic.
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See how Latenode works
FAQ Close CRM and Google Groups
How can I connect my Close CRM account to Google Groups using Latenode?
To connect your Close CRM account to Google Groups on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Close CRM and click on "Connect".
- Authenticate your Close CRM and Google Groups accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically add new Close CRM leads to a Google Group?
Yes, easily! Latenode automates this, adding leads to your Google Group based on CRM triggers. Keep your team informed and streamline onboarding with real-time updates.
What types of tasks can I perform by integrating Close CRM with Google Groups?
Integrating Close CRM with Google Groups allows you to perform various tasks, including:
- Automatically add new Close CRM contacts to a specified Google Group.
- Send group email notifications when a Close CRM deal reaches a specific stage.
- Create new Google Group posts from updated Close CRM opportunity details.
- Sync Close CRM contact custom fields with Google Groups user profiles.
- Trigger Close CRM tasks based on Google Groups membership changes.
Can Latenode update Close CRM when a Google Groups member joins?
Yes! Latenode lets you update Close CRM records automatically when new members join Google Groups, ensuring your CRM data stays current and accurate.
Are there any limitations to the Close CRM and Google Groups integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Complex filtering in Google Groups might require JavaScript code.
- Large-scale data synchronization may experience rate limits from either API.
- Real-time updates depend on the polling interval set in the workflow.