How to connect Close CRM and HubSpot
Create a New Scenario to Connect Close CRM and HubSpot
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Close CRM, triggered by another scenario, or executed manually (for testing purposes). In most cases, Close CRM or HubSpot will be your first step. To do this, click "Choose an app," find Close CRM or HubSpot, and select the appropriate trigger to start the scenario.

Add the Close CRM Node
Select the Close CRM node from the app selection panel on the right.

Close CRM
Configure the Close CRM
Click on the Close CRM node to configure it. You can modify the Close CRM URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the HubSpot Node
Next, click the plus (+) icon on the Close CRM node, select HubSpot from the list of available apps, and choose the action you need from the list of nodes within HubSpot.

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Authenticate HubSpot
Now, click the HubSpot node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your HubSpot settings. Authentication allows you to use HubSpot through Latenode.
Configure the Close CRM and HubSpot Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Close CRM and HubSpot Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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Trigger on Webhook
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Save and Activate the Scenario
After configuring Close CRM, HubSpot, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Close CRM and HubSpot integration works as expected. Depending on your setup, data should flow between Close CRM and HubSpot (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Close CRM and HubSpot
Close CRM + HubSpot + Slack: When a lead status changes in Close CRM, this automation updates the corresponding contact in HubSpot and sends a notification to a specified Slack channel.
HubSpot + Close CRM + Google Sheets: When a new contact is created in HubSpot, the automation creates a corresponding lead in Close CRM and then logs the contact and deal information into a Google Sheet.
Close CRM and HubSpot integration alternatives
About Close CRM
Automate Close CRM tasks in Latenode to streamline sales processes. Automatically update deals, create tasks, or trigger follow-ups based on custom events. Integrate Close CRM with other apps like Slack or Google Sheets to centralize your data and communication flows using Latenode’s visual editor and flexible logic.
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About HubSpot
Sync HubSpot contacts, deals, and marketing data with other apps in Latenode for automated workflows. Update records, trigger email sequences based on behavior, or generate reports. Use Latenode’s visual editor and affordable pricing to build complex, scalable marketing automation without code or per-step fees. Connect to CRMs, databases, and analytics tools.
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See how Latenode works
FAQ Close CRM and HubSpot
How can I connect my Close CRM account to HubSpot using Latenode?
To connect your Close CRM account to HubSpot on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Close CRM and click on "Connect".
- Authenticate your Close CRM and HubSpot accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically create HubSpot contacts from new Close CRM leads?
Yes! Latenode's visual editor makes this easy. Benefit: instant contact syncing, saving time and ensuring no leads are missed, enriched with AI insights.
What types of tasks can I perform by integrating Close CRM with HubSpot?
Integrating Close CRM with HubSpot allows you to perform various tasks, including:
- Syncing new Close CRM leads to HubSpot as contacts.
- Updating HubSpot contact information with Close CRM activity.
- Creating Close CRM tasks from new HubSpot form submissions.
- Triggering email sequences in HubSpot from Close CRM deal stages.
- Analyzing sales data across both Close CRM and HubSpot using Latenode.
How secure is my Close CRM data when using Latenode integrations?
Latenode uses industry-standard encryption and security protocols to protect your Close CRM and HubSpot data during integration workflows.
Are there any limitations to the Close CRM and HubSpot integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Complex data transformations may require JavaScript coding.
- Rate limits of Close CRM and HubSpot APIs apply.
- Real-time syncing depends on API availability and response times.