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Automatically add new Close CRM leads to Klaviyo for targeted email campaigns and personalized follow-ups. Latenode's flexible JavaScript blocks and affordable execution pricing make complex lead nurturing workflows simple and scalable.
Connect Close CRM and Klaviyo in minutes with Latenode.
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In the workspace, click the “Create New Scenario” button.

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Close CRM, triggered by another scenario, or executed manually (for testing purposes). In most cases, Close CRM or Klaviyo will be your first step. To do this, click "Choose an app," find Close CRM or Klaviyo, and select the appropriate trigger to start the scenario.

Select the Close CRM node from the app selection panel on the right.

Close CRM
Click on the Close CRM node to configure it. You can modify the Close CRM URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Next, click the plus (+) icon on the Close CRM node, select Klaviyo from the list of available apps, and choose the action you need from the list of nodes within Klaviyo.

Close CRM
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Klaviyo
Now, click the Klaviyo node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Klaviyo settings. Authentication allows you to use Klaviyo through Latenode.
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Use various Latenode nodes to transform data and enhance your integration:

JavaScript
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AI Anthropic Claude 3
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Klaviyo
Trigger on Webhook
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Close CRM
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Iterator
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Webhook response
After configuring Close CRM, Klaviyo, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Run the scenario by clicking “Run once” and triggering an event to check if the Close CRM and Klaviyo integration works as expected. Depending on your setup, data should flow between Close CRM and Klaviyo (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Close CRM + Calendly + Klaviyo: When a new lead is created in Close CRM, schedule a follow-up call in Calendly. Then, update the lead's details in Klaviyo to personalize marketing efforts.
Shopify + Close CRM + Klaviyo: When a new paid order is placed in Shopify, update the corresponding customer's deal stage in Close CRM. Then, add the customer to a specific Klaviyo segment based on their purchase.
About Close CRM
Automate Close CRM tasks in Latenode to streamline sales processes. Automatically update deals, create tasks, or trigger follow-ups based on custom events. Integrate Close CRM with other apps like Slack or Google Sheets to centralize your data and communication flows using Latenode’s visual editor and flexible logic.
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About Klaviyo
Use Klaviyo in Latenode to automate email marketing based on real-time triggers. Sync customer data, personalize campaigns, and track results within automated workflows. Connect Klaviyo to other apps like CRMs or payment gateways. Run automations without per-step cost limits, scale email personalization, and use AI to improve campaign targeting.
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How can I connect my Close CRM account to Klaviyo using Latenode?
To connect your Close CRM account to Klaviyo on Latenode, follow these steps:
Can I trigger Klaviyo emails based on Close CRM opportunity status?
Yes, you can! Latenode allows you to trigger personalized email campaigns in Klaviyo when an opportunity changes status in Close CRM, enhancing customer engagement automatically.
What types of tasks can I perform by integrating Close CRM with Klaviyo?
Integrating Close CRM with Klaviyo allows you to perform various tasks, including:
How do I handle custom fields from Close CRM within Latenode?
Latenode's flexible data mapping allows you to easily access and use custom fields from Close CRM to personalize Klaviyo communications.
Are there any limitations to the Close CRM and Klaviyo integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of: