How to connect Close CRM and LeadMagic
Create a New Scenario to Connect Close CRM and LeadMagic
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Close CRM, triggered by another scenario, or executed manually (for testing purposes). In most cases, Close CRM or LeadMagic will be your first step. To do this, click "Choose an app," find Close CRM or LeadMagic, and select the appropriate trigger to start the scenario.

Add the Close CRM Node
Select the Close CRM node from the app selection panel on the right.

Close CRM
Configure the Close CRM
Click on the Close CRM node to configure it. You can modify the Close CRM URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the LeadMagic Node
Next, click the plus (+) icon on the Close CRM node, select LeadMagic from the list of available apps, and choose the action you need from the list of nodes within LeadMagic.

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Authenticate LeadMagic
Now, click the LeadMagic node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your LeadMagic settings. Authentication allows you to use LeadMagic through Latenode.
Configure the Close CRM and LeadMagic Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Close CRM and LeadMagic Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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Trigger on Webhook
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Save and Activate the Scenario
After configuring Close CRM, LeadMagic, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Close CRM and LeadMagic integration works as expected. Depending on your setup, data should flow between Close CRM and LeadMagic (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Close CRM and LeadMagic
LeadMagic + Close CRM + Slack: When a new lead is identified by LeadMagic's Profile Search, a corresponding contact is created in Close CRM. A notification is then sent to a designated Slack channel to alert the sales team.
Close CRM + LeadMagic + Google Sheets: When a new lead is created in Close CRM, LeadMagic's Profile Search attempts to find more information about the lead. This data is then added as a new row in a Google Sheet for tracking and analysis.
Close CRM and LeadMagic integration alternatives
About Close CRM
Automate Close CRM tasks in Latenode to streamline sales processes. Automatically update deals, create tasks, or trigger follow-ups based on custom events. Integrate Close CRM with other apps like Slack or Google Sheets to centralize your data and communication flows using Latenode’s visual editor and flexible logic.
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About LeadMagic
Use LeadMagic inside Latenode to automate lead generation and outreach. Qualify leads, enrich data, and trigger personalized follow-ups based on behavior. Latenode’s visual editor makes it easy to build complex workflows, scale your outreach, and connect to other tools without code.
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See how Latenode works
FAQ Close CRM and LeadMagic
How can I connect my Close CRM account to LeadMagic using Latenode?
To connect your Close CRM account to LeadMagic on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Close CRM and click on "Connect".
- Authenticate your Close CRM and LeadMagic accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically enrich Close CRM leads with LeadMagic data?
Yes, you can! Latenode allows for seamless data enrichment, automatically updating Close CRM with LeadMagic insights, saving time and improving lead qualification.
What types of tasks can I perform by integrating Close CRM with LeadMagic?
Integrating Close CRM with LeadMagic allows you to perform various tasks, including:
- Automatically creating new leads in Close CRM from qualified LeadMagic prospects.
- Updating existing Close CRM contact information with LeadMagic data enrichments.
- Triggering personalized email sequences in Close CRM based on LeadMagic engagement.
- Syncing lead statuses between Close CRM and LeadMagic for unified tracking.
- Sending Close CRM deal updates to LeadMagic for reporting and analysis.
How do I handle custom fields when syncing data from LeadMagic to Close CRM?
Latenode's data mapping feature lets you align custom LeadMagic fields with corresponding fields in Close CRM, ensuring accurate and complete data transfer.
Are there any limitations to the Close CRM and LeadMagic integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Real-time sync depends on API availability and rate limits of both Close CRM and LeadMagic.
- Complex data transformations may require custom JavaScript code within Latenode.
- Historical data migration might require manual configuration due to API constraints.