How to connect Close CRM and Lemlist
Create a New Scenario to Connect Close CRM and Lemlist
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Close CRM, triggered by another scenario, or executed manually (for testing purposes). In most cases, Close CRM or Lemlist will be your first step. To do this, click "Choose an app," find Close CRM or Lemlist, and select the appropriate trigger to start the scenario.

Add the Close CRM Node
Select the Close CRM node from the app selection panel on the right.

Close CRM
Configure the Close CRM
Click on the Close CRM node to configure it. You can modify the Close CRM URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Lemlist Node
Next, click the plus (+) icon on the Close CRM node, select Lemlist from the list of available apps, and choose the action you need from the list of nodes within Lemlist.

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Lemlist

Authenticate Lemlist
Now, click the Lemlist node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Lemlist settings. Authentication allows you to use Lemlist through Latenode.
Configure the Close CRM and Lemlist Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Close CRM and Lemlist Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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Lemlist
Trigger on Webhook
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Close CRM
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Iterator
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Webhook response

Save and Activate the Scenario
After configuring Close CRM, Lemlist, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Close CRM and Lemlist integration works as expected. Depending on your setup, data should flow between Close CRM and Lemlist (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Close CRM and Lemlist
Close CRM + Lemlist + Slack: When a lead's status changes in Close CRM, they are automatically added to a Lemlist campaign. A notification is then sent to the sales team in Slack to inform them of the new campaign addition.
Lemlist + Close CRM + Google Sheets: Log Lemlist campaign activity, such as opens, clicks, and replies, in Google Sheets. Simultaneously, update the lead status in Close CRM based on the activity.
Close CRM and Lemlist integration alternatives
About Close CRM
Automate Close CRM tasks in Latenode to streamline sales processes. Automatically update deals, create tasks, or trigger follow-ups based on custom events. Integrate Close CRM with other apps like Slack or Google Sheets to centralize your data and communication flows using Latenode’s visual editor and flexible logic.
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About Lemlist
Automate personalized outreach with Lemlist inside Latenode. Build flows to trigger email campaigns based on CRM updates or data enrichment. Add conditional logic, use AI to personalize messages, and track results—all visually. Scale outreach without complex code or per-step fees. Use JavaScript for advanced customization.
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FAQ Close CRM and Lemlist
How can I connect my Close CRM account to Lemlist using Latenode?
To connect your Close CRM account to Lemlist on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Close CRM and click on "Connect".
- Authenticate your Close CRM and Lemlist accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically update leads in Close CRM from Lemlist activity?
Yes, you can! Latenode's flexible logic allows you to automatically update Close CRM leads based on Lemlist campaign events, keeping your sales data synchronized. Leverage no-code or JS for advanced transformations.
What types of tasks can I perform by integrating Close CRM with Lemlist?
Integrating Close CRM with Lemlist allows you to perform various tasks, including:
- Automatically add new Close CRM leads to a Lemlist campaign.
- Update Close CRM lead status based on Lemlist email engagement.
- Create Close CRM activities when a lead replies in Lemlist.
- Trigger personalized Lemlist sequences from new Close CRM opportunities.
- Enrich lead data in Close CRM using Lemlist campaign statistics.
What Close CRM data can I access through the Latenode integration?
Latenode provides access to leads, contacts, opportunities, and activities within Close CRM. You can easily read, create, and update these records.
Are there any limitations to the Close CRM and Lemlist integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Rate limits imposed by Close CRM and Lemlist APIs may affect high-volume workflows.
- Custom field mapping may require manual configuration.
- Historical data synchronization is not supported by default and needs custom implementation.