Close CRM and Mixpanel Integration

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Enrich Close CRM with Mixpanel data to personalize sales outreach based on user behavior. Latenode's visual editor and JavaScript blocks let you build advanced lead scoring with custom logic and scale affordably by paying only for execution time.

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Close CRM

Mixpanel

Step 1: Choose a Trigger

Step 2: Choose an Action

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How to connect Close CRM and Mixpanel

Create a New Scenario to Connect Close CRM and Mixpanel

In the workspace, click the “Create New Scenario” button.

Add the First Step

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Close CRM, triggered by another scenario, or executed manually (for testing purposes). In most cases, Close CRM or Mixpanel will be your first step. To do this, click "Choose an app," find Close CRM or Mixpanel, and select the appropriate trigger to start the scenario.

Add the Close CRM Node

Select the Close CRM node from the app selection panel on the right.

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Close CRM

Configure the Close CRM

Click on the Close CRM node to configure it. You can modify the Close CRM URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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Close CRM

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Sign In

Run node once

Add the Mixpanel Node

Next, click the plus (+) icon on the Close CRM node, select Mixpanel from the list of available apps, and choose the action you need from the list of nodes within Mixpanel.

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Mixpanel

Authenticate Mixpanel

Now, click the Mixpanel node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Mixpanel settings. Authentication allows you to use Mixpanel through Latenode.

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Close CRM

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Mixpanel

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Sign In

Run node once

Configure the Close CRM and Mixpanel Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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Select an action *

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The action ID

Run node once

Set Up the Close CRM and Mixpanel Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that don’t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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Save and Activate the Scenario

After configuring Close CRM, Mixpanel, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking “Run once” and triggering an event to check if the Close CRM and Mixpanel integration works as expected. Depending on your setup, data should flow between Close CRM and Mixpanel (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect Close CRM and Mixpanel

Close CRM + Slack + Mixpanel: When a deal's status changes in Close CRM, a congratulatory message is sent to a dedicated Slack channel. Simultaneously, the deal closing is tracked as an event in Mixpanel for analytics.

Mixpanel + Close CRM + Google Sheets: When a specific event is tracked in Mixpanel, the automation updates the corresponding lead's score in Close CRM. Then, this information, along with the Mixpanel event data, is logged into a Google Sheet for analysis and reporting.

Close CRM and Mixpanel integration alternatives

About Close CRM

Automate Close CRM tasks in Latenode to streamline sales processes. Automatically update deals, create tasks, or trigger follow-ups based on custom events. Integrate Close CRM with other apps like Slack or Google Sheets to centralize your data and communication flows using Latenode’s visual editor and flexible logic.

Related categories

About Mixpanel

Use Mixpanel in Latenode to automate event tracking and user segmentation. Send data to Mixpanel from any Latenode workflow or trigger actions based on Mixpanel insights. Identify trends and automate responses without manual exports. Integrate Mixpanel with other apps for a 360° view of your users, all visually configured and easily maintained.

See how Latenode works

FAQ Close CRM and Mixpanel

How can I connect my Close CRM account to Mixpanel using Latenode?

To connect your Close CRM account to Mixpanel on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select Close CRM and click on "Connect".
  • Authenticate your Close CRM and Mixpanel accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I trigger Mixpanel events from new Close CRM leads?

Yes, you can! Latenode enables this with a visual, scalable workflow. Automatically send data to Mixpanel, enhancing behavioral analysis when new leads appear in Close CRM.

What types of tasks can I perform by integrating Close CRM with Mixpanel?

Integrating Close CRM with Mixpanel allows you to perform various tasks, including:

  • Track Close CRM deal stages in Mixpanel for funnel analysis.
  • Send Mixpanel events when new leads are created in Close CRM.
  • Update user profiles in Mixpanel with Close CRM data.
  • Trigger personalized marketing campaigns based on deal changes.
  • Segment users in Mixpanel based on their Close CRM activity.

What Close CRM data is accessible within Latenode workflows?

Latenode allows access to leads, contacts, opportunities, and activities. You can filter, transform, and map Close CRM data within workflows.

Are there any limitations to the Close CRM and Mixpanel integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Historical data sync from Close CRM to Mixpanel may require custom scripting.
  • Complex data transformations might require JavaScript knowledge.
  • Rate limits from Close CRM and Mixpanel can impact high-volume workflows.

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