How to connect Close CRM and OpenAI GPT Assistants
Create a New Scenario to Connect Close CRM and OpenAI GPT Assistants
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Close CRM, triggered by another scenario, or executed manually (for testing purposes). In most cases, Close CRM or OpenAI GPT Assistants will be your first step. To do this, click "Choose an app," find Close CRM or OpenAI GPT Assistants, and select the appropriate trigger to start the scenario.

Add the Close CRM Node
Select the Close CRM node from the app selection panel on the right.

Close CRM
Configure the Close CRM
Click on the Close CRM node to configure it. You can modify the Close CRM URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the OpenAI GPT Assistants Node
Next, click the plus (+) icon on the Close CRM node, select OpenAI GPT Assistants from the list of available apps, and choose the action you need from the list of nodes within OpenAI GPT Assistants.

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Authenticate OpenAI GPT Assistants
Now, click the OpenAI GPT Assistants node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your OpenAI GPT Assistants settings. Authentication allows you to use OpenAI GPT Assistants through Latenode.
Configure the Close CRM and OpenAI GPT Assistants Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Close CRM and OpenAI GPT Assistants Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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OpenAI GPT Assistants
Trigger on Webhook
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Close CRM
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Save and Activate the Scenario
After configuring Close CRM, OpenAI GPT Assistants, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Close CRM and OpenAI GPT Assistants integration works as expected. Depending on your setup, data should flow between Close CRM and OpenAI GPT Assistants (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Close CRM and OpenAI GPT Assistants
Close CRM + OpenAI GPT Assistants + Slack: When a lead's status changes in Close CRM, use OpenAI GPT Assistants to draft a congratulatory message. Then, send this message to a designated Slack channel to notify the team of the successful deal.
Close CRM + OpenAI GPT Assistants + Google Sheets: When a lead's status changes in Close CRM, use OpenAI GPT Assistants to analyze the lead data and generate key insights. Then, log these insights into a Google Sheets spreadsheet for reporting purposes.
Close CRM and OpenAI GPT Assistants integration alternatives
About Close CRM
Automate Close CRM tasks in Latenode to streamline sales processes. Automatically update deals, create tasks, or trigger follow-ups based on custom events. Integrate Close CRM with other apps like Slack or Google Sheets to centralize your data and communication flows using Latenode’s visual editor and flexible logic.
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About OpenAI GPT Assistants
Use OpenAI GPT Assistants within Latenode to automate complex tasks like customer support or content creation. Configure Assistants with prompts and integrate them into broader workflows. Chain them with file parsing, webhooks, or database updates for scalable, automated solutions. Benefit from Latenode's no-code flexibility and affordable execution-based pricing.
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FAQ Close CRM and OpenAI GPT Assistants
How can I connect my Close CRM account to OpenAI GPT Assistants using Latenode?
To connect your Close CRM account to OpenAI GPT Assistants on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Close CRM and click on "Connect".
- Authenticate your Close CRM and OpenAI GPT Assistants accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically summarize new Close CRM leads using GPT Assistants?
Yes, you can! Latenode allows you to trigger GPT Assistants whenever a new lead is added in Close CRM, automatically generating summaries. This saves time and helps prioritize outreach effectively.
What types of tasks can I perform by integrating Close CRM with OpenAI GPT Assistants?
Integrating Close CRM with OpenAI GPT Assistants allows you to perform various tasks, including:
- Generate personalized email drafts based on Close CRM contact data.
- Automatically update Close CRM lead statuses based on AI-driven sentiment analysis.
- Create summaries of call transcripts stored in Close CRM using GPT Assistants.
- Analyze sales data in Close CRM to identify trends and suggest improved strategies.
- Enrich Close CRM contact profiles with data gathered and formatted by GPT Assistants.
How can I use JavaScript within my Close CRM automation flows?
Latenode lets you add JavaScript code blocks to your flows. Use it for data transformation, custom logic, and complex calculations with Close CRM data.
Are there any limitations to the Close CRM and OpenAI GPT Assistants integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Rate limits imposed by the Close CRM and OpenAI GPT Assistants APIs may affect performance.
- Complex GPT Assistant configurations require a good understanding of prompt engineering.
- Real-time data synchronization depends on the polling interval you set within Latenode.