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Automate personalized outreach in Close CRM using OpenAI GPT Assistants for lead nurturing. Latenode's visual editor simplifies prompt-based AI integration, offering affordable scaling and easy customization with JavaScript.
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In the workspace, click the “Create New Scenario” button.

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Close CRM, triggered by another scenario, or executed manually (for testing purposes). In most cases, Close CRM or OpenAI GPT Assistants will be your first step. To do this, click "Choose an app," find Close CRM or OpenAI GPT Assistants, and select the appropriate trigger to start the scenario.

Select the Close CRM node from the app selection panel on the right.

Close CRM
Click on the Close CRM node to configure it. You can modify the Close CRM URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Next, click the plus (+) icon on the Close CRM node, select OpenAI GPT Assistants from the list of available apps, and choose the action you need from the list of nodes within OpenAI GPT Assistants.

Close CRM
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OpenAI GPT Assistants
Now, click the OpenAI GPT Assistants node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your OpenAI GPT Assistants settings. Authentication allows you to use OpenAI GPT Assistants through Latenode.
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Use various Latenode nodes to transform data and enhance your integration:

JavaScript
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AI Anthropic Claude 3
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OpenAI GPT Assistants
Trigger on Webhook
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Close CRM
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Iterator
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Webhook response
After configuring Close CRM, OpenAI GPT Assistants, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Run the scenario by clicking “Run once” and triggering an event to check if the Close CRM and OpenAI GPT Assistants integration works as expected. Depending on your setup, data should flow between Close CRM and OpenAI GPT Assistants (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Close CRM + OpenAI GPT Assistants + Slack: When a lead's status changes in Close CRM, use OpenAI GPT Assistants to draft a congratulatory message. Then, send this message to a designated Slack channel to notify the team of the successful deal.
Close CRM + OpenAI GPT Assistants + Google Sheets: When a lead's status changes in Close CRM, use OpenAI GPT Assistants to analyze the lead data and generate key insights. Then, log these insights into a Google Sheets spreadsheet for reporting purposes.
About Close CRM
Automate Close CRM tasks in Latenode to streamline sales processes. Automatically update deals, create tasks, or trigger follow-ups based on custom events. Integrate Close CRM with other apps like Slack or Google Sheets to centralize your data and communication flows using Latenode’s visual editor and flexible logic.
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About OpenAI GPT Assistants
Use OpenAI GPT Assistants within Latenode to automate complex tasks like customer support or content creation. Configure Assistants with prompts and integrate them into broader workflows. Chain them with file parsing, webhooks, or database updates for scalable, automated solutions. Benefit from Latenode's no-code flexibility and affordable execution-based pricing.
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How can I connect my Close CRM account to OpenAI GPT Assistants using Latenode?
To connect your Close CRM account to OpenAI GPT Assistants on Latenode, follow these steps:
Can I automatically summarize new Close CRM leads using GPT Assistants?
Yes, you can! Latenode allows you to trigger GPT Assistants whenever a new lead is added in Close CRM, automatically generating summaries. This saves time and helps prioritize outreach effectively.
What types of tasks can I perform by integrating Close CRM with OpenAI GPT Assistants?
Integrating Close CRM with OpenAI GPT Assistants allows you to perform various tasks, including:
How can I use JavaScript within my Close CRM automation flows?
Latenode lets you add JavaScript code blocks to your flows. Use it for data transformation, custom logic, and complex calculations with Close CRM data.
Are there any limitations to the Close CRM and OpenAI GPT Assistants integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of: