How to connect Close CRM and Postmark
Create a New Scenario to Connect Close CRM and Postmark
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Close CRM, triggered by another scenario, or executed manually (for testing purposes). In most cases, Close CRM or Postmark will be your first step. To do this, click "Choose an app," find Close CRM or Postmark, and select the appropriate trigger to start the scenario.

Add the Close CRM Node
Select the Close CRM node from the app selection panel on the right.

Close CRM
Configure the Close CRM
Click on the Close CRM node to configure it. You can modify the Close CRM URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Postmark Node
Next, click the plus (+) icon on the Close CRM node, select Postmark from the list of available apps, and choose the action you need from the list of nodes within Postmark.

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Postmark

Authenticate Postmark
Now, click the Postmark node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Postmark settings. Authentication allows you to use Postmark through Latenode.
Configure the Close CRM and Postmark Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Close CRM and Postmark Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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Postmark
Trigger on Webhook
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Close CRM
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Webhook response

Save and Activate the Scenario
After configuring Close CRM, Postmark, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Close CRM and Postmark integration works as expected. Depending on your setup, data should flow between Close CRM and Postmark (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Close CRM and Postmark
Close CRM + Postmark + Slack: When a deal's status changes in Close CRM, a thank you email is sent via Postmark. Then, a notification is sent to a Slack channel to inform the sales team.
Postmark + Close CRM + Google Sheets: When a new email bounce is detected in Postmark, search for the lead in Close CRM using the email address. If found, update the lead's information. Finally, log the bounce event in Google Sheets.
Close CRM and Postmark integration alternatives
About Close CRM
Automate Close CRM tasks in Latenode to streamline sales processes. Automatically update deals, create tasks, or trigger follow-ups based on custom events. Integrate Close CRM with other apps like Slack or Google Sheets to centralize your data and communication flows using Latenode’s visual editor and flexible logic.
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About Postmark
Use Postmark in Latenode to automate transactional emails. Connect events from your apps to trigger personalized messages, like order confirmations or password resets. Benefit from Postmark’s deliverability, plus Latenode's visual workflow builder and flexible logic to filter events and enrich email data, ensuring accurate and timely communication.
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See how Latenode works
FAQ Close CRM and Postmark
How can I connect my Close CRM account to Postmark using Latenode?
To connect your Close CRM account to Postmark on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Close CRM and click on "Connect".
- Authenticate your Close CRM and Postmark accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automate follow-up emails based on Close CRM deal stages?
Yes, you can! Latenode enables automated email sequences via Postmark when deals move stages in Close CRM. This ensures timely follow-ups, improving engagement and closing rates without manual work.
What types of tasks can I perform by integrating Close CRM with Postmark?
Integrating Close CRM with Postmark allows you to perform various tasks, including:
- Send personalized welcome emails to new Close CRM leads via Postmark.
- Update lead information in Close CRM when an email is opened in Postmark.
- Trigger follow-up email sequences in Postmark when deals reach a specific stage.
- Automatically add Close CRM contacts to Postmark mailing lists.
- Receive notifications via Postmark when new opportunities are created in Close CRM.
How does Latenode handle Close CRM data security and privacy?
Latenode uses secure authentication and encryption. Your Close CRM data is handled with the highest security standards, ensuring privacy and compliance.
Are there any limitations to the Close CRM and Postmark integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Initial data synchronization may take time for large Close CRM accounts.
- Advanced email template design requires HTML knowledge or using Postmark's editor.
- Complex workflows with numerous steps may require optimization for performance.