How to connect Close CRM and Productboard
Create a New Scenario to Connect Close CRM and Productboard
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Close CRM, triggered by another scenario, or executed manually (for testing purposes). In most cases, Close CRM or Productboard will be your first step. To do this, click "Choose an app," find Close CRM or Productboard, and select the appropriate trigger to start the scenario.

Add the Close CRM Node
Select the Close CRM node from the app selection panel on the right.

Close CRM
Configure the Close CRM
Click on the Close CRM node to configure it. You can modify the Close CRM URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Productboard Node
Next, click the plus (+) icon on the Close CRM node, select Productboard from the list of available apps, and choose the action you need from the list of nodes within Productboard.

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Productboard

Authenticate Productboard
Now, click the Productboard node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Productboard settings. Authentication allows you to use Productboard through Latenode.
Configure the Close CRM and Productboard Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Close CRM and Productboard Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Productboard
Trigger on Webhook
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Close CRM
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Webhook response

Save and Activate the Scenario
After configuring Close CRM, Productboard, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Close CRM and Productboard integration works as expected. Depending on your setup, data should flow between Close CRM and Productboard (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Close CRM and Productboard
Close CRM + Productboard + Slack: When a new deal is created in Close CRM, a feature request is created in Productboard to reflect the client's needs. A notification is then sent to the product team on Slack to review the new request.
Productboard + Jira + Close CRM: When a feature is planned in Productboard, a task is created in Jira for the development team. The corresponding client's record in Close CRM is then updated to reflect the feature's status.
Close CRM and Productboard integration alternatives
About Close CRM
Automate Close CRM tasks in Latenode to streamline sales processes. Automatically update deals, create tasks, or trigger follow-ups based on custom events. Integrate Close CRM with other apps like Slack or Google Sheets to centralize your data and communication flows using Latenode’s visual editor and flexible logic.
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About Productboard
Sync Productboard insights into Latenode to automate product development workflows. Track feature requests, prioritize tasks, and trigger actions in other apps (like Jira or Slack) based on user feedback. Build custom reports and alerts using Latenode's visual editor, making feedback actionable across teams without manual data wrangling.
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See how Latenode works
FAQ Close CRM and Productboard
How can I connect my Close CRM account to Productboard using Latenode?
To connect your Close CRM account to Productboard on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Close CRM and click on "Connect".
- Authenticate your Close CRM and Productboard accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically update Productboard features from new Close CRM opportunities?
Yes, you can! Latenode enables real-time updates, triggering feature adjustments based on sales data, ensuring product development aligns with market needs.
What types of tasks can I perform by integrating Close CRM with Productboard?
Integrating Close CRM with Productboard allows you to perform various tasks, including:
- Create new Productboard features based on won Close CRM opportunities.
- Update existing Productboard features with feedback from Close CRM activities.
- Synchronize customer data between Close CRM and Productboard.
- Prioritize features in Productboard based on Close CRM deal value.
- Send notifications to Slack when key feature requests are closed.
Can I trigger Close CRM actions from Productboard feature updates?
Yes! Using Latenode, you can automate follow-ups in Close CRM whenever a Productboard feature request is marked as "shipped."
Are there any limitations to the Close CRM and Productboard integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Initial data migration requires manual setup outside of Latenode.
- Complex data transformations might necessitate JavaScript coding.
- Rate limits imposed by Close CRM and Productboard still apply.