How to connect Close CRM and SendPulse
Create a New Scenario to Connect Close CRM and SendPulse
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Close CRM, triggered by another scenario, or executed manually (for testing purposes). In most cases, Close CRM or SendPulse will be your first step. To do this, click "Choose an app," find Close CRM or SendPulse, and select the appropriate trigger to start the scenario.

Add the Close CRM Node
Select the Close CRM node from the app selection panel on the right.

Close CRM
Configure the Close CRM
Click on the Close CRM node to configure it. You can modify the Close CRM URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the SendPulse Node
Next, click the plus (+) icon on the Close CRM node, select SendPulse from the list of available apps, and choose the action you need from the list of nodes within SendPulse.

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SendPulse

Authenticate SendPulse
Now, click the SendPulse node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your SendPulse settings. Authentication allows you to use SendPulse through Latenode.
Configure the Close CRM and SendPulse Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Close CRM and SendPulse Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
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AI Anthropic Claude 3
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SendPulse
Trigger on Webhook
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Close CRM
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Iterator
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Webhook response

Save and Activate the Scenario
After configuring Close CRM, SendPulse, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Close CRM and SendPulse integration works as expected. Depending on your setup, data should flow between Close CRM and SendPulse (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Close CRM and SendPulse
Close CRM + SendPulse + Calendly: When a new lead is created in Close CRM, the lead's email is added to a welcome series in SendPulse. Subsequently, a follow-up call is scheduled via Calendly to engage with the new lead.
Facebook Lead Ads + SendPulse + Close CRM: When a new lead is captured from Facebook Lead Ads, their email is added to a specific campaign in SendPulse. Simultaneously, a new contact record is created in Close CRM to track and manage the lead.
Close CRM and SendPulse integration alternatives
About Close CRM
Automate Close CRM tasks in Latenode to streamline sales processes. Automatically update deals, create tasks, or trigger follow-ups based on custom events. Integrate Close CRM with other apps like Slack or Google Sheets to centralize your data and communication flows using Latenode’s visual editor and flexible logic.
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About SendPulse
Use SendPulse in Latenode for automated email & SMS marketing. Trigger campaigns based on real-time events, segment contacts dynamically, and personalize messages using data from any app. Automate list cleaning and optimize send times in response to user behavior. Connect SendPulse to any data source for smarter, event-driven communication workflows.
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See how Latenode works
FAQ Close CRM and SendPulse
How can I connect my Close CRM account to SendPulse using Latenode?
To connect your Close CRM account to SendPulse on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Close CRM and click on "Connect".
- Authenticate your Close CRM and SendPulse accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically add new Close CRM leads to SendPulse?
Yes, you can! Latenode allows seamless syncing of new Close CRM leads to SendPulse using visual workflows. Benefit from automated email marketing and nurturing for every new lead, boosting conversion rates.
What types of tasks can I perform by integrating Close CRM with SendPulse?
Integrating Close CRM with SendPulse allows you to perform various tasks, including:
- Adding new Close CRM leads to a SendPulse mailing list automatically.
- Sending personalized welcome emails via SendPulse to new Close CRM contacts.
- Updating contact information in SendPulse when it changes in Close CRM.
- Creating new deals in Close CRM when a contact clicks a link in SendPulse.
- Triggering SMS campaigns in SendPulse based on deal stages in Close CRM.
How secure is connecting my Close CRM data to SendPulse on Latenode?
Latenode uses secure authentication protocols and encryption to protect your data during transfer, ensuring the privacy and integrity of your Close CRM and SendPulse information.
Are there any limitations to the Close CRM and SendPulse integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Complex data transformations might require custom JavaScript code.
- High-volume data syncing may be subject to rate limits imposed by Close CRM or SendPulse APIs.
- Some advanced SendPulse features may not have direct no-code blocks and require API calls.