Trigger
Close CRM and SendPulse integration
Automate Close CRM + SendPulse workflows
Connect Close CRM and SendPulse to automate customer communications and sales workflows. Sync contacts, trigger email campaigns from CRM events, and nurture leads seamlessly without manual data entry or switching between platforms.
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Technical overview
What this integration can actually do
This is not a rigid connector between Close CRM and SendPulse. Use native nodes where they already exist, then cover edge cases with webhook, polling, HTTP Request, or JavaScript in the same scenario.
3 triggers and 13 actions across Close CRM and SendPulse
Gets data from
Lead Status Changed (Instant) and New Lead (Instant), plus 1 more trigger
Can do
Create Lead and Delete Lead, plus 11 more actions
Works via
Native nodes, Webhooks, Polling, HTTP Request, JavaScript
Customizable with
field mapping, filters, branching, retries, dedupe logic, and custom API or JavaScript steps.
Capabilities
Triggers & Actions
Every event and operation available when connecting Close CRM and SendPulse — from both apps.
Trigger
New Lead (Instant)
Trigger
Subscriber Events (Instant)
Production readiness
Production workflow controls
Use these controls when a workflow needs to stay stable after launch, not just pass a happy-path test.
01
Retry failed API calls
Automatically retry temporary failures before a run is marked as failed.
02
Handle 429 / rate-limit responses
Pause, back off, and continue the workflow safely when an upstream API throttles requests.
03
Add fallback branches for missing fields
Route incomplete payloads into a safe branch instead of letting the main scenario break.
04
Prevent duplicates with lookup-before-create logic
Check whether a record already exists before creating a new one in the destination system.
05
Use JavaScript to normalize dates, phone numbers, tags, and statuses
Clean and standardize values before mapping them into downstream fields.
06
Store execution logs for debugging
Keep a trace of what happened in every run so production issues are easier to inspect.
07
Route failed runs to email or a database
Notify the team or save failures for follow-up when a run cannot complete successfully.
08
Manually rerun failed executions
Replay a failed run after the issue is fixed without rebuilding the scenario from scratch.
Example payload
See what the workflow receives and returns
Show one real event and one real result so technical users can understand the payload shape before they connect accounts or customize the scenario.
Source event
JSON{"event": "client_added","client": {"id": "client_123","firstName": "Alex","lastName": "Smith","status": "active","tags": ["online-coaching"]}}Scenario result
JSON{"target": "wix_contact","operation": "upsert","dedupeBy": "email","status": "created"}Setup
Connect both apps in 3 steps
No developer needed. From credentials to live workflow in under 10 minutes.
01
Connect Close CRM
Authenticate Close CRM in Latenode's Credentials panel. You'll need access to your Close CRM account and permissions to create connections.
02
Connect SendPulse
Add SendPulse credentials (OAuth or API key, depending on the app). Latenode stores credentials securely and never saves your passwords.
03
Build and go live
Pick a trigger and an action, test with real data, then toggle your workflow to Live — done.
Build your Close CRM + SendPulse automation
Choose a trigger and an action to build your workflow.
When this happens in Close CRM...
...do this in SendPulse
Or
Describe your automation — press Build to open it in the editor.
Yes! Latenode provides a native integration between Close CRM and SendPulse. You can connect them in minutes using our visual workflow builder — no coding required.
Use cases
Explore each app
Start from either hub, then mix triggers and actions with the rest of your stack.
About Close CRM
Close CRM is a powerful sales communication platform designed to help teams manage leads and close deals more effectively. With features such as built-in calling, automated follow-ups, customizable workflows, and detailed reporting, Close CRM streamlines the sales process by consolidating all communication and data in one place. Its intuitive interface allows users to track interactions, prioritize tasks, and collaborate seamlessly, making it an essential tool for sales teams looking to enhance productivity and drive revenue growth.
Learn moreAbout SendPulse
SendPulse is a powerful marketing automation platform that enables businesses to create and manage effective email campaigns, SMS messaging, and web push notifications. With features like drag-and-drop email design, A/B testing, and detailed analytics, users can optimize their marketing strategies and engage with their audiences effectively. The platform also offers integrations with various CRM systems and e-commerce platforms, making it easier to streamline communication and enhance customer relationships.
Learn morePopular SendPulse pairs
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