How to connect Close CRM and Serper
Create a New Scenario to Connect Close CRM and Serper
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Close CRM, triggered by another scenario, or executed manually (for testing purposes). In most cases, Close CRM or Serper will be your first step. To do this, click "Choose an app," find Close CRM or Serper, and select the appropriate trigger to start the scenario.

Add the Close CRM Node
Select the Close CRM node from the app selection panel on the right.

Close CRM
Configure the Close CRM
Click on the Close CRM node to configure it. You can modify the Close CRM URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Serper Node
Next, click the plus (+) icon on the Close CRM node, select Serper from the list of available apps, and choose the action you need from the list of nodes within Serper.

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Authenticate Serper
Now, click the Serper node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Serper settings. Authentication allows you to use Serper through Latenode.
Configure the Close CRM and Serper Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Close CRM and Serper Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Serper
Trigger on Webhook
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Close CRM
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Iterator
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Webhook response
Save and Activate the Scenario
After configuring Close CRM, Serper, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Close CRM and Serper integration works as expected. Depending on your setup, data should flow between Close CRM and Serper (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Close CRM and Serper
Close CRM + Serper + Slack: When a new lead is created in Close CRM, use Serper to search for the lead's social media profiles. Then, send a summary of the findings to a specified Slack channel.
Serper + Close CRM + Google Sheets: Monitor keyword rankings using Serper. If a ranking changes, update the corresponding lead's information in Close CRM and log the ranking change, lead ID, and timestamp in a Google Sheet.
Close CRM and Serper integration alternatives
About Close CRM
Automate Close CRM tasks in Latenode to streamline sales processes. Automatically update deals, create tasks, or trigger follow-ups based on custom events. Integrate Close CRM with other apps like Slack or Google Sheets to centralize your data and communication flows using Latenode’s visual editor and flexible logic.
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About Serper
Need search engine data in your flows? Serper in Latenode lets you grab SERP results automatically. Track rankings, monitor competitors, or extract data points for AI. Latenode adds scaling power, version control, and team collaboration to your SEO workflows, all while keeping your API keys secure. Automate SEO tasks visually and efficiently.
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See how Latenode works
FAQ Close CRM and Serper
How can I connect my Close CRM account to Serper using Latenode?
To connect your Close CRM account to Serper on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Close CRM and click on "Connect".
- Authenticate your Close CRM and Serper accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically enrich Close CRM leads with Serper data?
Yes, you can! Latenode's visual editor makes it simple to enrich lead data in Close CRM using Serper, providing your sales team with valuable insights and context.
What types of tasks can I perform by integrating Close CRM with Serper?
Integrating Close CRM with Serper allows you to perform various tasks, including:
- Automatically updating lead information in Close CRM with SERP keyword data.
- Triggering Close CRM tasks based on changes in a website's Serper ranking.
- Creating new Close CRM leads from companies found via Serper search results.
- Sending customized email alerts from Close CRM when Serper detects new mentions.
- Generating Close CRM reports using aggregated Serper data on specific keywords.
How secure is the Close CRM data when used with Latenode?
Latenode employs robust security measures, including encryption and access controls, to ensure the safety and privacy of your Close CRM data.
Are there any limitations to the Close CRM and Serper integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Rate limits of the Close CRM and Serper APIs may impact high-volume data processing.
- Custom field mappings beyond standard Close CRM fields may require JavaScript nodes.
- Real-time data synchronization depends on the polling interval configured in Latenode.