How to connect Close CRM and Twilio
Create a New Scenario to Connect Close CRM and Twilio
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Close CRM, triggered by another scenario, or executed manually (for testing purposes). In most cases, Close CRM or Twilio will be your first step. To do this, click "Choose an app," find Close CRM or Twilio, and select the appropriate trigger to start the scenario.

Add the Close CRM Node
Select the Close CRM node from the app selection panel on the right.

Close CRM
Configure the Close CRM
Click on the Close CRM node to configure it. You can modify the Close CRM URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Twilio Node
Next, click the plus (+) icon on the Close CRM node, select Twilio from the list of available apps, and choose the action you need from the list of nodes within Twilio.

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Twilio

Authenticate Twilio
Now, click the Twilio node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Twilio settings. Authentication allows you to use Twilio through Latenode.
Configure the Close CRM and Twilio Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Close CRM and Twilio Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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Twilio
Trigger on Webhook
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Close CRM
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Webhook response

Save and Activate the Scenario
After configuring Close CRM, Twilio, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Close CRM and Twilio integration works as expected. Depending on your setup, data should flow between Close CRM and Twilio (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Close CRM and Twilio
Close CRM + Twilio + Slack: When a lead's status is updated in Close CRM, send an SMS update to the lead via Twilio and notify the sales team in a Slack channel.
Twilio + Close CRM + Google Sheets: Upon receiving a new SMS message via Twilio, log the message details into Google Sheets and update the corresponding lead's information in Close CRM.
Close CRM and Twilio integration alternatives
About Close CRM
Automate Close CRM tasks in Latenode to streamline sales processes. Automatically update deals, create tasks, or trigger follow-ups based on custom events. Integrate Close CRM with other apps like Slack or Google Sheets to centralize your data and communication flows using Latenode’s visual editor and flexible logic.
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About Twilio
Use Twilio in Latenode to automate SMS notifications or build call workflows. Send appointment reminders, track delivery status, or verify users via code. Combine Twilio with other apps in Latenode's visual editor, adding logic and AI to scale your communication automation without complex coding.
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See how Latenode works
FAQ Close CRM and Twilio
How can I connect my Close CRM account to Twilio using Latenode?
To connect your Close CRM account to Twilio on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Close CRM and click on "Connect".
- Authenticate your Close CRM and Twilio accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I send SMS appointment reminders using Close CRM and Twilio integration?
Yes, you can! Latenode's visual editor simplifies creating automated SMS reminders based on Close CRM data. This ensures timely follow-ups and improved customer engagement.
What types of tasks can I perform by integrating Close CRM with Twilio?
Integrating Close CRM with Twilio allows you to perform various tasks, including:
- Automatically send SMS notifications for new Close CRM leads.
- Create and update Close CRM contacts from Twilio SMS responses.
- Log Twilio SMS conversations as notes in Close CRM.
- Trigger outbound calls via Twilio based on Close CRM deal stages.
- Send automated follow-up SMS messages after Close CRM activities.
Can I trigger personalized SMS campaigns based on Close CRM deal changes?
Yes! Latenode lets you automate SMS campaign triggers based on Close CRM deal changes, improving sales outreach efficiency.
Are there any limitations to the Close CRM and Twilio integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Complex workflow logic may require JavaScript for advanced customization.
- High-volume SMS sending is subject to Twilio's rate limits and pricing.
- Custom field mappings require careful configuration during initial setup.