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Automatically update Close CRM with new leads captured via Webflow forms, or trigger personalized Webflow content based on Close CRM deal stages. Latenode's visual editor and affordable execution pricing make complex lead nurturing simple.
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In the workspace, click the “Create New Scenario” button.

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Close CRM, triggered by another scenario, or executed manually (for testing purposes). In most cases, Close CRM or Webflow will be your first step. To do this, click "Choose an app," find Close CRM or Webflow, and select the appropriate trigger to start the scenario.

Select the Close CRM node from the app selection panel on the right.

Close CRM
Click on the Close CRM node to configure it. You can modify the Close CRM URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Next, click the plus (+) icon on the Close CRM node, select Webflow from the list of available apps, and choose the action you need from the list of nodes within Webflow.

Close CRM
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Webflow
Now, click the Webflow node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Webflow settings. Authentication allows you to use Webflow through Latenode.
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Use various Latenode nodes to transform data and enhance your integration:

JavaScript
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AI Anthropic Claude 3
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Webflow
Trigger on Webhook
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Close CRM
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Iterator
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Webhook response
After configuring Close CRM, Webflow, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Run the scenario by clicking “Run once” and triggering an event to check if the Close CRM and Webflow integration works as expected. Depending on your setup, data should flow between Close CRM and Webflow (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Close CRM + Webflow + Slack: When a new lead is created in Close CRM, a form submission is triggered in Webflow to capture additional information. A notification is then sent to a Slack channel to alert the sales team about the new lead and form submission.
Webflow + Close CRM + Airtable: When a new form is submitted in Webflow, a contact record is created in Close CRM. The data from the form submission is also logged in Airtable for tracking and analysis.
About Close CRM
Automate Close CRM tasks in Latenode to streamline sales processes. Automatically update deals, create tasks, or trigger follow-ups based on custom events. Integrate Close CRM with other apps like Slack or Google Sheets to centralize your data and communication flows using Latenode’s visual editor and flexible logic.
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About Webflow
Use Webflow with Latenode to automate website updates and content workflows. Trigger flows on form submissions, CMS changes, or e-commerce events. Send data to other apps, generate reports, and manage content—all automated. Extend Webflow's capabilities with Latenode's code blocks, AI, and browser automation features for advanced control.
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How can I connect my Close CRM account to Webflow using Latenode?
To connect your Close CRM account to Webflow on Latenode, follow these steps:
Can I automatically update Webflow CMS from Close CRM leads?
Yes, you can! Latenode lets you sync Close CRM leads to Webflow CMS, keeping your website fresh. Streamline content updates with no-code ease and JavaScript flexibility.
What types of tasks can I perform by integrating Close CRM with Webflow?
Integrating Close CRM with Webflow allows you to perform various tasks, including:
How secure is Close CRM data when integrated with Webflow on Latenode?
Latenode employs robust security measures, including encryption and access controls, ensuring that your Close CRM data remains secure during the integration process.
Are there any limitations to the Close CRM and Webflow integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of: