How to connect Close CRM and Webflow
Create a New Scenario to Connect Close CRM and Webflow
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Close CRM, triggered by another scenario, or executed manually (for testing purposes). In most cases, Close CRM or Webflow will be your first step. To do this, click "Choose an app," find Close CRM or Webflow, and select the appropriate trigger to start the scenario.

Add the Close CRM Node
Select the Close CRM node from the app selection panel on the right.

Close CRM
Configure the Close CRM
Click on the Close CRM node to configure it. You can modify the Close CRM URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Webflow Node
Next, click the plus (+) icon on the Close CRM node, select Webflow from the list of available apps, and choose the action you need from the list of nodes within Webflow.

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Authenticate Webflow
Now, click the Webflow node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Webflow settings. Authentication allows you to use Webflow through Latenode.
Configure the Close CRM and Webflow Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Close CRM and Webflow Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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Trigger on Webhook
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Close CRM
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Webhook response
Save and Activate the Scenario
After configuring Close CRM, Webflow, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Close CRM and Webflow integration works as expected. Depending on your setup, data should flow between Close CRM and Webflow (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Close CRM and Webflow
Close CRM + Webflow + Slack: When a new lead is created in Close CRM, a form submission is triggered in Webflow to capture additional information. A notification is then sent to a Slack channel to alert the sales team about the new lead and form submission.
Webflow + Close CRM + Airtable: When a new form is submitted in Webflow, a contact record is created in Close CRM. The data from the form submission is also logged in Airtable for tracking and analysis.
Close CRM and Webflow integration alternatives
About Close CRM
Automate Close CRM tasks in Latenode to streamline sales processes. Automatically update deals, create tasks, or trigger follow-ups based on custom events. Integrate Close CRM with other apps like Slack or Google Sheets to centralize your data and communication flows using Latenode’s visual editor and flexible logic.
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About Webflow
Use Webflow with Latenode to automate website updates and content workflows. Trigger flows on form submissions, CMS changes, or e-commerce events. Send data to other apps, generate reports, and manage content—all automated. Extend Webflow's capabilities with Latenode's code blocks, AI, and browser automation features for advanced control.
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See how Latenode works
FAQ Close CRM and Webflow
How can I connect my Close CRM account to Webflow using Latenode?
To connect your Close CRM account to Webflow on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Close CRM and click on "Connect".
- Authenticate your Close CRM and Webflow accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically update Webflow CMS from Close CRM leads?
Yes, you can! Latenode lets you sync Close CRM leads to Webflow CMS, keeping your website fresh. Streamline content updates with no-code ease and JavaScript flexibility.
What types of tasks can I perform by integrating Close CRM with Webflow?
Integrating Close CRM with Webflow allows you to perform various tasks, including:
- Create a Webflow CMS item when a new lead is created in Close CRM.
- Update a Webflow CMS item when a lead's status changes in Close CRM.
- Send personalized emails via Close CRM based on Webflow form submissions.
- Trigger Close CRM activities when a user interacts with your Webflow site.
- Automatically add new Close CRM contacts from Webflow form submissions.
How secure is Close CRM data when integrated with Webflow on Latenode?
Latenode employs robust security measures, including encryption and access controls, ensuring that your Close CRM data remains secure during the integration process.
Are there any limitations to the Close CRM and Webflow integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Complex custom field mappings may require custom JavaScript.
- Real-time updates depend on the polling frequency of the Close CRM API.
- Webflow CMS rate limits can affect the speed of large data synchronizations.