Close CRM and WhatsApp Business Cloud Integration

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Sync Close CRM leads to WhatsApp Business Cloud for instant, personalized follow-ups. Latenode’s visual editor simplifies complex logic, while affordable execution-based pricing makes scaling customer engagement workflows easy.

Swap Apps

Close CRM

WhatsApp Business Cloud

Step 1: Choose a Trigger

Step 2: Choose an Action

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How to connect Close CRM and WhatsApp Business Cloud

Create a New Scenario to Connect Close CRM and WhatsApp Business Cloud

In the workspace, click the “Create New Scenario” button.

Add the First Step

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Close CRM, triggered by another scenario, or executed manually (for testing purposes). In most cases, Close CRM or WhatsApp Business Cloud will be your first step. To do this, click "Choose an app," find Close CRM or WhatsApp Business Cloud, and select the appropriate trigger to start the scenario.

Add the Close CRM Node

Select the Close CRM node from the app selection panel on the right.

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Close CRM

Configure the Close CRM

Click on the Close CRM node to configure it. You can modify the Close CRM URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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Close CRM

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Connect Close CRM

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Run node once

Add the WhatsApp Business Cloud Node

Next, click the plus (+) icon on the Close CRM node, select WhatsApp Business Cloud from the list of available apps, and choose the action you need from the list of nodes within WhatsApp Business Cloud.

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Close CRM

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WhatsApp Business Cloud

Authenticate WhatsApp Business Cloud

Now, click the WhatsApp Business Cloud node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your WhatsApp Business Cloud settings. Authentication allows you to use WhatsApp Business Cloud through Latenode.

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WhatsApp Business Cloud

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Run node once

Configure the Close CRM and WhatsApp Business Cloud Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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Connect WhatsApp Business Cloud

WhatsApp Business Cloud Oauth 2.0

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Select an action *

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The action ID

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Run node once

Set Up the Close CRM and WhatsApp Business Cloud Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that don’t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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Webhook response

Save and Activate the Scenario

After configuring Close CRM, WhatsApp Business Cloud, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking “Run once” and triggering an event to check if the Close CRM and WhatsApp Business Cloud integration works as expected. Depending on your setup, data should flow between Close CRM and WhatsApp Business Cloud (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect Close CRM and WhatsApp Business Cloud

Close CRM + Google Sheets + WhatsApp Business Cloud: When a new deal is created in Close CRM, its details are logged in a Google Sheet. A celebratory message is then sent to the deal contact via WhatsApp Business Cloud.

Twilio + Close CRM + Twilio: When a lead sends a text message containing a specific keyword to a Twilio number, a new contact is created in Close CRM. Twilio then sends an automated reply back to the lead.

Close CRM and WhatsApp Business Cloud integration alternatives

About Close CRM

Automate Close CRM tasks in Latenode to streamline sales processes. Automatically update deals, create tasks, or trigger follow-ups based on custom events. Integrate Close CRM with other apps like Slack or Google Sheets to centralize your data and communication flows using Latenode’s visual editor and flexible logic.

Related categories

About WhatsApp Business Cloud

Use WhatsApp Business Cloud in Latenode for automated messaging workflows. Send personalized updates, order confirmations, or support replies. Integrate it with your CRM, e-commerce platform, or database. Automate routing and customize messages with Latenode's visual editor and JavaScript support for flexible, scalable communication.

See how Latenode works

FAQ Close CRM and WhatsApp Business Cloud

How can I connect my Close CRM account to WhatsApp Business Cloud using Latenode?

To connect your Close CRM account to WhatsApp Business Cloud on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select Close CRM and click on "Connect".
  • Authenticate your Close CRM and WhatsApp Business Cloud accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I send WhatsApp messages upon new Close CRM lead creation?

Yes, you can! Latenode lets you trigger automated WhatsApp messages when new leads are created in Close CRM, enhancing engagement and responsiveness with no-code logic or custom JavaScript.

What types of tasks can I perform by integrating Close CRM with WhatsApp Business Cloud?

Integrating Close CRM with WhatsApp Business Cloud allows you to perform various tasks, including:

  • Send personalized WhatsApp messages for new Close CRM opportunities.
  • Update Close CRM contact details based on WhatsApp interactions.
  • Create Close CRM tasks for unanswered WhatsApp Business messages.
  • Send automated appointment reminders via WhatsApp.
  • Log WhatsApp conversations as notes in Close CRM.

How easily can I filter Close CRM data before sending WhatsApp messages?

Latenode's visual editor and JavaScript blocks allow advanced data filtering and manipulation of Close CRM data, ensuring precise WhatsApp messages.

Are there any limitations to the Close CRM and WhatsApp Business Cloud integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Rate limits imposed by WhatsApp Business Cloud API.
  • Complex Close CRM data structures require advanced workflow design.
  • Message template approval delays on the WhatsApp Business Cloud platform.

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