How to connect Close CRM and WhatsApp Business Cloud
Create a New Scenario to Connect Close CRM and WhatsApp Business Cloud
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Close CRM, triggered by another scenario, or executed manually (for testing purposes). In most cases, Close CRM or WhatsApp Business Cloud will be your first step. To do this, click "Choose an app," find Close CRM or WhatsApp Business Cloud, and select the appropriate trigger to start the scenario.

Add the Close CRM Node
Select the Close CRM node from the app selection panel on the right.

Close CRM
Configure the Close CRM
Click on the Close CRM node to configure it. You can modify the Close CRM URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the WhatsApp Business Cloud Node
Next, click the plus (+) icon on the Close CRM node, select WhatsApp Business Cloud from the list of available apps, and choose the action you need from the list of nodes within WhatsApp Business Cloud.

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WhatsApp Business Cloud

Authenticate WhatsApp Business Cloud
Now, click the WhatsApp Business Cloud node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your WhatsApp Business Cloud settings. Authentication allows you to use WhatsApp Business Cloud through Latenode.
Configure the Close CRM and WhatsApp Business Cloud Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Close CRM and WhatsApp Business Cloud Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
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AI Anthropic Claude 3
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WhatsApp Business Cloud
Trigger on Webhook
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Close CRM
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Iterator
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Webhook response

Save and Activate the Scenario
After configuring Close CRM, WhatsApp Business Cloud, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Close CRM and WhatsApp Business Cloud integration works as expected. Depending on your setup, data should flow between Close CRM and WhatsApp Business Cloud (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Close CRM and WhatsApp Business Cloud
Close CRM + Google Sheets + WhatsApp Business Cloud: When a new deal is created in Close CRM, its details are logged in a Google Sheet. A celebratory message is then sent to the deal contact via WhatsApp Business Cloud.
Twilio + Close CRM + Twilio: When a lead sends a text message containing a specific keyword to a Twilio number, a new contact is created in Close CRM. Twilio then sends an automated reply back to the lead.
Close CRM and WhatsApp Business Cloud integration alternatives
About Close CRM
Automate Close CRM tasks in Latenode to streamline sales processes. Automatically update deals, create tasks, or trigger follow-ups based on custom events. Integrate Close CRM with other apps like Slack or Google Sheets to centralize your data and communication flows using Latenode’s visual editor and flexible logic.
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About WhatsApp Business Cloud
Use WhatsApp Business Cloud in Latenode for automated messaging workflows. Send personalized updates, order confirmations, or support replies. Integrate it with your CRM, e-commerce platform, or database. Automate routing and customize messages with Latenode's visual editor and JavaScript support for flexible, scalable communication.
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FAQ Close CRM and WhatsApp Business Cloud
How can I connect my Close CRM account to WhatsApp Business Cloud using Latenode?
To connect your Close CRM account to WhatsApp Business Cloud on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Close CRM and click on "Connect".
- Authenticate your Close CRM and WhatsApp Business Cloud accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I send WhatsApp messages upon new Close CRM lead creation?
Yes, you can! Latenode lets you trigger automated WhatsApp messages when new leads are created in Close CRM, enhancing engagement and responsiveness with no-code logic or custom JavaScript.
What types of tasks can I perform by integrating Close CRM with WhatsApp Business Cloud?
Integrating Close CRM with WhatsApp Business Cloud allows you to perform various tasks, including:
- Send personalized WhatsApp messages for new Close CRM opportunities.
- Update Close CRM contact details based on WhatsApp interactions.
- Create Close CRM tasks for unanswered WhatsApp Business messages.
- Send automated appointment reminders via WhatsApp.
- Log WhatsApp conversations as notes in Close CRM.
How easily can I filter Close CRM data before sending WhatsApp messages?
Latenode's visual editor and JavaScript blocks allow advanced data filtering and manipulation of Close CRM data, ensuring precise WhatsApp messages.
Are there any limitations to the Close CRM and WhatsApp Business Cloud integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Rate limits imposed by WhatsApp Business Cloud API.
- Complex Close CRM data structures require advanced workflow design.
- Message template approval delays on the WhatsApp Business Cloud platform.