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Sync Close CRM leads to WhatsApp Business Cloud for instant, personalized follow-ups. Latenode’s visual editor simplifies complex logic, while affordable execution-based pricing makes scaling customer engagement workflows easy.
Connect Close CRM and WhatsApp Business Cloud in minutes with Latenode.
Create Close CRM to WhatsApp Business Cloud workflow
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In the workspace, click the “Create New Scenario” button.

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Close CRM, triggered by another scenario, or executed manually (for testing purposes). In most cases, Close CRM or WhatsApp Business Cloud will be your first step. To do this, click "Choose an app," find Close CRM or WhatsApp Business Cloud, and select the appropriate trigger to start the scenario.

Select the Close CRM node from the app selection panel on the right.

Close CRM
Click on the Close CRM node to configure it. You can modify the Close CRM URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Next, click the plus (+) icon on the Close CRM node, select WhatsApp Business Cloud from the list of available apps, and choose the action you need from the list of nodes within WhatsApp Business Cloud.

Close CRM
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WhatsApp Business Cloud
Now, click the WhatsApp Business Cloud node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your WhatsApp Business Cloud settings. Authentication allows you to use WhatsApp Business Cloud through Latenode.
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Use various Latenode nodes to transform data and enhance your integration:

JavaScript
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AI Anthropic Claude 3
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WhatsApp Business Cloud
Trigger on Webhook
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Close CRM
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Iterator
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Webhook response
After configuring Close CRM, WhatsApp Business Cloud, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Run the scenario by clicking “Run once” and triggering an event to check if the Close CRM and WhatsApp Business Cloud integration works as expected. Depending on your setup, data should flow between Close CRM and WhatsApp Business Cloud (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Close CRM + Google Sheets + WhatsApp Business Cloud: When a new deal is created in Close CRM, its details are logged in a Google Sheet. A celebratory message is then sent to the deal contact via WhatsApp Business Cloud.
Twilio + Close CRM + Twilio: When a lead sends a text message containing a specific keyword to a Twilio number, a new contact is created in Close CRM. Twilio then sends an automated reply back to the lead.
About Close CRM
Automate Close CRM tasks in Latenode to streamline sales processes. Automatically update deals, create tasks, or trigger follow-ups based on custom events. Integrate Close CRM with other apps like Slack or Google Sheets to centralize your data and communication flows using Latenode’s visual editor and flexible logic.
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About WhatsApp Business Cloud
Use WhatsApp Business Cloud in Latenode for automated messaging workflows. Send personalized updates, order confirmations, or support replies. Integrate it with your CRM, e-commerce platform, or database. Automate routing and customize messages with Latenode's visual editor and JavaScript support for flexible, scalable communication.
Related categories
How can I connect my Close CRM account to WhatsApp Business Cloud using Latenode?
To connect your Close CRM account to WhatsApp Business Cloud on Latenode, follow these steps:
Can I send WhatsApp messages upon new Close CRM lead creation?
Yes, you can! Latenode lets you trigger automated WhatsApp messages when new leads are created in Close CRM, enhancing engagement and responsiveness with no-code logic or custom JavaScript.
What types of tasks can I perform by integrating Close CRM with WhatsApp Business Cloud?
Integrating Close CRM with WhatsApp Business Cloud allows you to perform various tasks, including:
How easily can I filter Close CRM data before sending WhatsApp messages?
Latenode's visual editor and JavaScript blocks allow advanced data filtering and manipulation of Close CRM data, ensuring precise WhatsApp messages.
Are there any limitations to the Close CRM and WhatsApp Business Cloud integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of: