CloudTalk and Google Ads Integration

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Automatically add leads from CloudTalk calls to Google Ads remarketing lists, ensuring follow-up. Latenode's visual editor simplifies complex logic, while affordable execution-based pricing keeps costs low as you scale lead generation.

Swap Apps

CloudTalk

Google Ads

Step 1: Choose a Trigger

Step 2: Choose an Action

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How to connect CloudTalk and Google Ads

Create a New Scenario to Connect CloudTalk and Google Ads

In the workspace, click the “Create New Scenario” button.

Add the First Step

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a CloudTalk, triggered by another scenario, or executed manually (for testing purposes). In most cases, CloudTalk or Google Ads will be your first step. To do this, click "Choose an app," find CloudTalk or Google Ads, and select the appropriate trigger to start the scenario.

Add the CloudTalk Node

Select the CloudTalk node from the app selection panel on the right.

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CloudTalk

Configure the CloudTalk

Click on the CloudTalk node to configure it. You can modify the CloudTalk URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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CloudTalk

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Connect CloudTalk

Sign In

Run node once

Add the Google Ads Node

Next, click the plus (+) icon on the CloudTalk node, select Google Ads from the list of available apps, and choose the action you need from the list of nodes within Google Ads.

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CloudTalk

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Google Ads

Authenticate Google Ads

Now, click the Google Ads node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Google Ads settings. Authentication allows you to use Google Ads through Latenode.

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CloudTalk

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Google Ads

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Connect Google Ads

Sign In

Run node once

Configure the CloudTalk and Google Ads Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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Google Ads Oauth 2.0

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Select an action *

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Map

The action ID

Run node once

Set Up the CloudTalk and Google Ads Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that don’t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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Save and Activate the Scenario

After configuring CloudTalk, Google Ads, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking “Run once” and triggering an event to check if the CloudTalk and Google Ads integration works as expected. Depending on your setup, data should flow between CloudTalk and Google Ads (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect CloudTalk and Google Ads

CloudTalk + Google Ads + Slack: When a new call is received in CloudTalk, the automation checks if the call is from a known Google Ads lead. If the call is missed (no activity created), a notification is sent to the sales team in Slack to enable a fast follow-up.

Google Ads + CloudTalk + Google Sheets: When a new call is received in CloudTalk, the automation checks if it originates from a Google Ads campaign. If so, the call details are logged into a Google Sheet for performance analysis and tracking.

CloudTalk and Google Ads integration alternatives

About CloudTalk

Automate CloudTalk call and SMS data within Latenode. Trigger workflows on new calls, messages, or agent status changes. Update CRMs, send alerts, or generate reports automatically. Use Latenode's visual editor and data transformation tools to customize call center automations without complex coding, and scale your workflows efficiently.

About Google Ads

Use Google Ads in Latenode to automate campaign management and reporting. Pull ad performance data, adjust bids based on real-time events, or trigger alerts for budget changes. Combine with other apps to build custom marketing workflows. Latenode's flexibility avoids rigid, pre-built integrations and costly per-step pricing.

See how Latenode works

FAQ CloudTalk and Google Ads

How can I connect my CloudTalk account to Google Ads using Latenode?

To connect your CloudTalk account to Google Ads on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select CloudTalk and click on "Connect".
  • Authenticate your CloudTalk and Google Ads accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I track ad conversions from CloudTalk calls?

Yes, you can! Latenode enables real-time data transfer between CloudTalk and Google Ads, allowing seamless conversion tracking and optimized ad spend. Gain deeper insights into campaign ROI.

What types of tasks can I perform by integrating CloudTalk with Google Ads?

Integrating CloudTalk with Google Ads allows you to perform various tasks, including:

  • Automatically pausing Google Ads campaigns based on CloudTalk agent availability.
  • Creating new Google Ads leads from tagged CloudTalk call summaries.
  • Updating Google Ads customer data with information gathered during CloudTalk calls.
  • Triggering CloudTalk callbacks based on Google Ads campaign performance.
  • Sending SMS through CloudTalk when a lead clicks on a Google Ads campaign.

How easily can I trigger CloudTalk calls using Google Ads data?

Latenode's visual editor allows you to build automations that trigger CloudTalk calls based on specific Google Ads conversions, boosting engagement.

Are there any limitations to the CloudTalk and Google Ads integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Historical data migration between CloudTalk and Google Ads might require custom scripting.
  • Complex reporting may need custom JavaScript or prompt-based AI data transformation.
  • Rate limits imposed by CloudTalk and Google Ads APIs may affect high-volume workflows.

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