How to connect Creatomate and Google Ads
Create a New Scenario to Connect Creatomate and Google Ads
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Creatomate, triggered by another scenario, or executed manually (for testing purposes). In most cases, Creatomate or Google Ads will be your first step. To do this, click "Choose an app," find Creatomate or Google Ads, and select the appropriate trigger to start the scenario.

Add the Creatomate Node
Select the Creatomate node from the app selection panel on the right.

Creatomate
Configure the Creatomate
Click on the Creatomate node to configure it. You can modify the Creatomate URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Google Ads Node
Next, click the plus (+) icon on the Creatomate node, select Google Ads from the list of available apps, and choose the action you need from the list of nodes within Google Ads.

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Authenticate Google Ads
Now, click the Google Ads node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Google Ads settings. Authentication allows you to use Google Ads through Latenode.
Configure the Creatomate and Google Ads Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Creatomate and Google Ads Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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Trigger on Webhook
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Save and Activate the Scenario
After configuring Creatomate, Google Ads, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Creatomate and Google Ads integration works as expected. Depending on your setup, data should flow between Creatomate and Google Ads (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Creatomate and Google Ads
Google Sheets + Creatomate + Google Ads: When a new row is added to a Google Sheet, Creatomate renders a video using that data. This video is then used in a Google Ads campaign.
Google Ads + Creatomate + Airtable: When a new Google Ads campaign starts, Creatomate generates a promotional video. The generated video and campaign details are then stored in Airtable.
Creatomate and Google Ads integration alternatives
About Creatomate
Automate video creation with Creatomate in Latenode. Generate personalized videos from data: product demos, social media content, or reports. Connect Creatomate to any data source and automate complex workflows with Latenode's visual editor, JavaScript support, and flexible API. Scale video production without manual effort.
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About Google Ads
Use Google Ads in Latenode to automate campaign management and reporting. Pull ad performance data, adjust bids based on real-time events, or trigger alerts for budget changes. Combine with other apps to build custom marketing workflows. Latenode's flexibility avoids rigid, pre-built integrations and costly per-step pricing.
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See how Latenode works
FAQ Creatomate and Google Ads
How can I connect my Creatomate account to Google Ads using Latenode?
To connect your Creatomate account to Google Ads on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Creatomate and click on "Connect".
- Authenticate your Creatomate and Google Ads accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically update ad creatives based on performance?
Yes, you can! Latenode's advanced logic lets you trigger Creatomate video updates based on Google Ads metrics, optimizing your campaigns automatically based on real-time data.
What types of tasks can I perform by integrating Creatomate with Google Ads?
Integrating Creatomate with Google Ads allows you to perform various tasks, including:
- Dynamically generate video ads based on Google Ads campaign data.
- Automatically update ad creatives with new product information.
- Personalize video ads based on user demographics from Google Ads.
- Create A/B testing workflows for Creatomate video ads in Google Ads.
- Receive alerts when ad performance metrics trigger video updates.
How can I use JavaScript with Creatomate on Latenode?
Latenode’s JavaScript blocks let you manipulate Creatomate data, create custom video logic, or extend integration functionality beyond the visual editor.
Are there any limitations to the Creatomate and Google Ads integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Complex video templates may require significant processing time.
- Real-time data updates depend on Google Ads API rate limits.
- Advanced personalization relies on the quality of data available in Google Ads.