Customer.io and Sendy Integration

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Orchestrate marketing campaigns by connecting Customer.io and Sendy, using Latenode's visual editor for no-code customization. Easily A/B test messaging and segment audiences based on behavior. Scale affordably as your automation needs grow.

Customer.io + Sendy integration

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Customer.io

Sendy

Step 1: Choose a Trigger

Step 2: Choose an Action

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How to connect Customer.io and Sendy

Create a New Scenario to Connect Customer.io and Sendy

In the workspace, click the โ€œCreate New Scenarioโ€ button.

Add the First Step

Add the first node โ€“ a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Customer.io, triggered by another scenario, or executed manually (for testing purposes). In most cases, Customer.io or Sendy will be your first step. To do this, click "Choose an app," find Customer.io or Sendy, and select the appropriate trigger to start the scenario.

Add the Customer.io Node

Select the Customer.io node from the app selection panel on the right.

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Configure the Customer.io

Click on the Customer.io node to configure it. You can modify the Customer.io URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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Run node once

Add the Sendy Node

Next, click the plus (+) icon on the Customer.io node, select Sendy from the list of available apps, and choose the action you need from the list of nodes within Sendy.

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Authenticate Sendy

Now, click the Sendy node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Sendy settings. Authentication allows you to use Sendy through Latenode.

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Configure the Customer.io and Sendy Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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Set Up the Customer.io and Sendy Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that donโ€™t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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Save and Activate the Scenario

After configuring Customer.io, Sendy, and any additional nodes, donโ€™t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking โ€œRun onceโ€ and triggering an event to check if the Customer.io and Sendy integration works as expected. Depending on your setup, data should flow between Customer.io and Sendy (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect Customer.io and Sendy

Customer.io + Sendy + Slack: When a new customer is created in Customer.io, they are added as a subscriber to a specified list in Sendy. Subsequently, a notification is sent to a designated Slack channel to inform the marketing team about the new subscriber.

Sendy + Customer.io + Google Sheets: When an email is unsubscribed in Sendy, the email address is added to the suppression list in Customer.io to prevent future emails. This event is also recorded in a Google Sheet for tracking and auditing purposes.

Customer.io and Sendy integration alternatives

About Customer.io

Use Customer.io in Latenode to automate personalized messaging based on real-time user behavior. React instantly to events like purchases or sign-ups. Build flows that segment users, trigger custom emails, and update profiles automatically. Orchestrate complex campaigns and keep data consistent across platforms.

About Sendy

Use Sendy in Latenode to automate email campaigns without complex coding. Trigger campaigns based on events in other apps (CRM, e-commerce). Latenode lets you process data, filter recipients, and personalize emails with JavaScript or AI nodes before sending via Sendy. Scale outreach efficiently and track results within your workflows.

See how Latenode works

FAQ Customer.io and Sendy

How can I connect my Customer.io account to Sendy using Latenode?

To connect your Customer.io account to Sendy on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select Customer.io and click on "Connect".
  • Authenticate your Customer.io and Sendy accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I sync new Customer.io contacts to Sendy?

Yes, you can! Latenode's visual editor makes it easy to automatically sync new Customer.io contacts to your Sendy lists, ensuring your email campaigns always reach the right audience.

What types of tasks can I perform by integrating Customer.io with Sendy?

Integrating Customer.io with Sendy allows you to perform various tasks, including:

  • Add new Customer.io users to a specific Sendy mailing list.
  • Update subscriber details in Sendy when changes occur in Customer.io.
  • Trigger personalized email campaigns in Sendy based on Customer.io events.
  • Segment Sendy subscribers based on Customer.io customer attributes.
  • Unsubscribe users in Sendy when they are unsubscribed in Customer.io.

How do I handle errors between Customer.io and Sendy?

Latenode's error handling allows you to automatically retry failed tasks or send alerts to your team, ensuring reliable data flow between apps.

Are there any limitations to the Customer.io and Sendy integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Complex data transformations may require JavaScript coding in Latenode.
  • Real-time synchronization depends on the API rate limits of both apps.
  • The integration relies on the availability and stability of the Customer.io and Sendy APIs.

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