How to connect Delighted and Google Ads
Create a New Scenario to Connect Delighted and Google Ads
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Delighted, triggered by another scenario, or executed manually (for testing purposes). In most cases, Delighted or Google Ads will be your first step. To do this, click "Choose an app," find Delighted or Google Ads, and select the appropriate trigger to start the scenario.

Add the Delighted Node
Select the Delighted node from the app selection panel on the right.

Delighted
Configure the Delighted
Click on the Delighted node to configure it. You can modify the Delighted URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Google Ads Node
Next, click the plus (+) icon on the Delighted node, select Google Ads from the list of available apps, and choose the action you need from the list of nodes within Google Ads.

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Authenticate Google Ads
Now, click the Google Ads node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Google Ads settings. Authentication allows you to use Google Ads through Latenode.
Configure the Delighted and Google Ads Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Delighted and Google Ads Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Trigger on Webhook
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Save and Activate the Scenario
After configuring Delighted, Google Ads, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Delighted and Google Ads integration works as expected. Depending on your setup, data should flow between Delighted and Google Ads (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Delighted and Google Ads
Delighted + Slack + Google Ads: When a new negative response is received in Delighted, a notification is sent to a designated Slack channel. The automation then searches for related campaigns in Google Ads and pauses them.
Google Ads + Delighted + Google Sheets: This workflow automatically retrieves campaign data from Google Ads and matches spend data with customer satisfaction scores from Delighted. The combined data is then added to a Google Sheet for reporting and analysis.
Delighted and Google Ads integration alternatives
About Delighted
Automate feedback loops with Delighted in Latenode. Send surveys post-interaction and instantly act on results. Route scores to your team's Slack, update records in your CRM, or trigger follow-ups based on sentiment. Build adaptable workflows with no-code tools, custom logic, and AI — all without per-step costs.
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About Google Ads
Use Google Ads in Latenode to automate campaign management and reporting. Pull ad performance data, adjust bids based on real-time events, or trigger alerts for budget changes. Combine with other apps to build custom marketing workflows. Latenode's flexibility avoids rigid, pre-built integrations and costly per-step pricing.
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See how Latenode works
FAQ Delighted and Google Ads
How can I connect my Delighted account to Google Ads using Latenode?
To connect your Delighted account to Google Ads on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Delighted and click on "Connect".
- Authenticate your Delighted and Google Ads accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I pause Google Ads based on negative Delighted survey responses?
Yes, you can! With Latenode, automatically pause underperforming Google Ads campaigns based on negative feedback from Delighted surveys. This saves ad spend and improves campaign ROI.
What types of tasks can I perform by integrating Delighted with Google Ads?
Integrating Delighted with Google Ads allows you to perform various tasks, including:
- Pausing Google Ads campaigns based on low Delighted satisfaction scores.
- Adjusting ad spend for high-performing campaigns based on positive feedback.
- Creating custom audiences in Google Ads from Delighted survey respondents.
- Sending personalized Google Ads retargeting ads to detractors.
- Triggering follow-up surveys in Delighted based on Google Ads conversions.
How does Latenode improve Delighted and Google Ads automation?
Latenode's visual editor simplifies complex workflows, while custom JavaScript steps handle unique requirements, making automation easier and more powerful.
Are there any limitations to the Delighted and Google Ads integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Historical data sync is limited to recent surveys.
- Complex calculated metrics require custom JavaScript.
- Rate limits of Delighted and Google Ads APIs apply.