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Use Enrich Layer to automatically enhance lead data, then send personalized follow-up emails via Gmail using Latenode's visual editor. Customize with JavaScript and scale affordably as your outreach grows by paying only for execution time.
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Create a New Scenario to Connect Enrich Layer and Gmail
In the workspace, click the โCreate New Scenarioโ button.
Add the First Step
Add the first node โ a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Enrich Layer, triggered by another scenario, or executed manually (for testing purposes). In most cases, Enrich Layer or Gmail will be your first step. To do this, click "Choose an app," find Enrich Layer or Gmail, and select the appropriate trigger to start the scenario.
Add the Enrich Layer Node
Select the Enrich Layer node from the app selection panel on the right.
Enrich Layer
Configure the Enrich Layer
Click on the Enrich Layer node to configure it. You can modify the Enrich Layer URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Gmail Node
Next, click the plus (+) icon on the Enrich Layer node, select Gmail from the list of available apps, and choose the action you need from the list of nodes within Gmail.
Enrich Layer
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Gmail
Authenticate Gmail
Now, click the Gmail node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Gmail settings. Authentication allows you to use Gmail through Latenode.
Configure the Enrich Layer and Gmail Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Enrich Layer and Gmail Integration
Use various Latenode nodes to transform data and enhance your integration:
JavaScript
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AI Anthropic Claude 3
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Gmail
Trigger on Webhook
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Enrich Layer
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Iterator
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Webhook response
Save and Activate the Scenario
After configuring Enrich Layer, Gmail, and any additional nodes, donโt forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking โRun onceโ and triggering an event to check if the Enrich Layer and Gmail integration works as expected. Depending on your setup, data should flow between Enrich Layer and Gmail (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Gmail + Enrich Layer + HubSpot: When a new email arrives in Gmail, the sender's information is enriched using Enrich Layer. The enriched data is then used to create or update a contact in HubSpot.
Gmail + Enrich Layer + Google Sheets: When a new email arrives in Gmail, the sender's email address is extracted and saved to a Google Sheet. The email address is then enriched using Enrich Layer to find additional contact information.
About Enrich Layer
Enrich Layer inside Latenode automates data validation and enhancement. Fix errors and add missing info to leads or contacts. Clean up data from any source before it reaches your CRM or database. Latenode handles complex logic and scales the process without per-step costs, keeping data accurate and workflows efficient.
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About Gmail
Automate email tasks within Latenode. Send, receive, and manage Gmail messages as part of larger workflows. Automatically extract data from emails to update databases or trigger actions in other apps. Integrate Gmail with AI tools for content analysis or with CRMs to automate lead nurturing. Latenode's visual editor makes it easy to build scalable email automation without coding.
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How can I connect my Enrich Layer account to Gmail using Latenode?
To connect your Enrich Layer account to Gmail on Latenode, follow these steps:
Can I automatically send enriched lead data to Gmail?
Yes, you can! Latenode lets you automate data transfer. Enrich leads in Enrich Layer and automatically send the data to your Gmail, improving lead qualification.
What types of tasks can I perform by integrating Enrich Layer with Gmail?
Integrating Enrich Layer with Gmail allows you to perform various tasks, including:
How does Latenode enhance Enrich Layer data before sending emails?
Latenode allows you to transform and filter Enrich Layer data using JavaScript or AI blocks, ensuring only relevant info reaches Gmail.
Are there any limitations to the Enrich Layer and Gmail integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of: