Enrich Layer and Google Ads Integration

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Use Enrich Layer to add firmographic data to leads, then send qualified leads to Google Ads audiences. Latenode’s visual editor makes filtering and routing data simple, and affordable execution-based pricing avoids cost overruns when scaling lead gen.

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Enrich Layer

Google Ads

Step 1: Choose a Trigger

Step 2: Choose an Action

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How to connect Enrich Layer and Google Ads

Create a New Scenario to Connect Enrich Layer and Google Ads

In the workspace, click the “Create New Scenario” button.

Add the First Step

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Enrich Layer, triggered by another scenario, or executed manually (for testing purposes). In most cases, Enrich Layer or Google Ads will be your first step. To do this, click "Choose an app," find Enrich Layer or Google Ads, and select the appropriate trigger to start the scenario.

Add the Enrich Layer Node

Select the Enrich Layer node from the app selection panel on the right.

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Enrich Layer

Configure the Enrich Layer

Click on the Enrich Layer node to configure it. You can modify the Enrich Layer URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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Run node once

Add the Google Ads Node

Next, click the plus (+) icon on the Enrich Layer node, select Google Ads from the list of available apps, and choose the action you need from the list of nodes within Google Ads.

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Google Ads

Authenticate Google Ads

Now, click the Google Ads node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Google Ads settings. Authentication allows you to use Google Ads through Latenode.

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Configure the Enrich Layer and Google Ads Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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Run node once

Set Up the Enrich Layer and Google Ads Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that don’t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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Save and Activate the Scenario

After configuring Enrich Layer, Google Ads, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking “Run once” and triggering an event to check if the Enrich Layer and Google Ads integration works as expected. Depending on your setup, data should flow between Enrich Layer and Google Ads (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect Enrich Layer and Google Ads

Enrich Layer + Google Ads + HubSpot: When a new contact is created in HubSpot, enrich their data using Enrich Layer, then add the contact to a Google Ads customer list for targeted advertising.

Google Ads + Enrich Layer + Salesforce: When a new lead is created from Google Ads, enrich the lead's data using Enrich Layer, then create a corresponding lead in Salesforce.

Enrich Layer and Google Ads integration alternatives

About Enrich Layer

Enrich Layer inside Latenode automates data validation and enhancement. Fix errors and add missing info to leads or contacts. Clean up data from any source before it reaches your CRM or database. Latenode handles complex logic and scales the process without per-step costs, keeping data accurate and workflows efficient.

About Google Ads

Use Google Ads in Latenode to automate campaign management and reporting. Pull ad performance data, adjust bids based on real-time events, or trigger alerts for budget changes. Combine with other apps to build custom marketing workflows. Latenode's flexibility avoids rigid, pre-built integrations and costly per-step pricing.

Enrich Layer + Google Ads integration

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FAQ Enrich Layer and Google Ads

How can I connect my Enrich Layer account to Google Ads using Latenode?

To connect your Enrich Layer account to Google Ads on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select Enrich Layer and click on "Connect".
  • Authenticate your Enrich Layer and Google Ads accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I automate lead data enrichment for ad targeting?

Yes, you can! Latenode's visual editor makes it easy. Enrich Layer data triggers Google Ads updates automatically, ensuring campaigns target the most relevant, high-quality leads.

What types of tasks can I perform by integrating Enrich Layer with Google Ads?

Integrating Enrich Layer with Google Ads allows you to perform various tasks, including:

  • Automatically update Google Ads audiences with enriched lead data from Enrich Layer.
  • Pause or adjust bids on underperforming ads based on Enrich Layer company insights.
  • Create custom audience segments in Google Ads using enriched contact information.
  • Send enriched lead data to Google Ads as offline conversions for better attribution.
  • Trigger personalized ad campaigns based on Enrich Layer's firmographic data.

What kind of Enrich Layer data can Latenode access?

Latenode can access all data fields exposed by the Enrich Layer API, providing a wide range of enrichment options.

Are there any limitations to the Enrich Layer and Google Ads integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Initial data sync may take time depending on the volume of records.
  • Complex data transformations may require JavaScript knowledge.
  • Google Ads API usage limits still apply within Latenode workflows.

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