Etsy and Google Ads Integration

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Automatically create Google Ads campaigns from new Etsy listings. Latenode's visual editor makes this complex workflow simple, while JavaScript support enables advanced ad customization and scaling.

Swap Apps

Etsy

Google Ads

Step 1: Choose a Trigger

Step 2: Choose an Action

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How to connect Etsy and Google Ads

Create a New Scenario to Connect Etsy and Google Ads

In the workspace, click the “Create New Scenario” button.

Add the First Step

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Etsy, triggered by another scenario, or executed manually (for testing purposes). In most cases, Etsy or Google Ads will be your first step. To do this, click "Choose an app," find Etsy or Google Ads, and select the appropriate trigger to start the scenario.

Add the Etsy Node

Select the Etsy node from the app selection panel on the right.

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Etsy

Configure the Etsy

Click on the Etsy node to configure it. You can modify the Etsy URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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Etsy

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Connect Etsy

Sign In

Run node once

Add the Google Ads Node

Next, click the plus (+) icon on the Etsy node, select Google Ads from the list of available apps, and choose the action you need from the list of nodes within Google Ads.

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Etsy

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Google Ads

Authenticate Google Ads

Now, click the Google Ads node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Google Ads settings. Authentication allows you to use Google Ads through Latenode.

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Etsy

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Google Ads

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Connect Google Ads

Sign In

Run node once

Configure the Etsy and Google Ads Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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Connect Google Ads

Google Ads Oauth 2.0

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Change

Select an action *

Select

Map

The action ID

Run node once

Set Up the Etsy and Google Ads Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that don’t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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Save and Activate the Scenario

After configuring Etsy, Google Ads, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking “Run once” and triggering an event to check if the Etsy and Google Ads integration works as expected. Depending on your setup, data should flow between Etsy and Google Ads (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect Etsy and Google Ads

Etsy + Google Ads + Google Sheets: When a new transaction occurs in Etsy, the flow retrieves Google Ads campaign data and records both Etsy transaction details and Google Ads spend in a Google Sheet for campaign performance tracking.

Google Ads + Etsy + Slack: When a Google Ads campaign's performance changes significantly based on a defined condition, the flow fetches relevant Etsy transaction data and sends a Slack notification with a summary of the Google Ads performance change and related Etsy sales trends.

Etsy and Google Ads integration alternatives

About Etsy

Automate Etsy tasks within Latenode. Sync product listings, track orders, and manage customer data using visual workflows. Connect Etsy to your CRM, accounting software, or marketing platforms to streamline operations. Use Latenode's no-code tools and JavaScript blocks for custom logic and scalable, cost-effective automation.

About Google Ads

Use Google Ads in Latenode to automate campaign management and reporting. Pull ad performance data, adjust bids based on real-time events, or trigger alerts for budget changes. Combine with other apps to build custom marketing workflows. Latenode's flexibility avoids rigid, pre-built integrations and costly per-step pricing.

See how Latenode works

FAQ Etsy and Google Ads

How can I connect my Etsy account to Google Ads using Latenode?

To connect your Etsy account to Google Ads on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select Etsy and click on "Connect".
  • Authenticate your Etsy and Google Ads accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I automatically create Google Ads for new Etsy listings?

Yes, you can! Latenode's visual editor makes it easy to trigger Google Ads campaign creation upon new Etsy listing publication. Save time and boost visibility instantly.

What types of tasks can I perform by integrating Etsy with Google Ads?

Integrating Etsy with Google Ads allows you to perform various tasks, including:

  • Automatically creating Google Ads campaigns for new Etsy products.
  • Pausing Google Ads for Etsy products that go out of stock.
  • Adjusting Google Ads bids based on Etsy sales performance.
  • Syncing Etsy product details to Google Ads product listings.
  • Generating custom reports combining Etsy sales with Google Ads data.

How can I track Etsy sales triggered by Google Ads in Latenode?

Latenode lets you build custom dashboards that track conversions originating from Google Ads, giving you a clear ROI view for Etsy sales.

Are there any limitations to the Etsy and Google Ads integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Google Ads API limits may affect high-volume data transfers.
  • Custom attribute mapping requires familiarity with Etsy and Google Ads data structures.
  • Real-time updates are subject to Etsy and Google Ads API availability.

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