How to connect Facebook Ads Campaign Management and Google Ads
Create a New Scenario to Connect Facebook Ads Campaign Management and Google Ads
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Facebook Ads Campaign Management, triggered by another scenario, or executed manually (for testing purposes). In most cases, Facebook Ads Campaign Management or Google Ads will be your first step. To do this, click "Choose an app," find Facebook Ads Campaign Management or Google Ads, and select the appropriate trigger to start the scenario.

Add the Facebook Ads Campaign Management Node
Select the Facebook Ads Campaign Management node from the app selection panel on the right.

Facebook Ads Campaign Management
Configure the Facebook Ads Campaign Management
Click on the Facebook Ads Campaign Management node to configure it. You can modify the Facebook Ads Campaign Management URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Google Ads Node
Next, click the plus (+) icon on the Facebook Ads Campaign Management node, select Google Ads from the list of available apps, and choose the action you need from the list of nodes within Google Ads.

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Google Ads
Authenticate Google Ads
Now, click the Google Ads node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Google Ads settings. Authentication allows you to use Google Ads through Latenode.
Configure the Facebook Ads Campaign Management and Google Ads Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Facebook Ads Campaign Management and Google Ads Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Google Ads
Trigger on Webhook
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Facebook Ads Campaign Management
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Webhook response
Save and Activate the Scenario
After configuring Facebook Ads Campaign Management, Google Ads, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Facebook Ads Campaign Management and Google Ads integration works as expected. Depending on your setup, data should flow between Facebook Ads Campaign Management and Google Ads (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Facebook Ads Campaign Management and Google Ads
Facebook Ads Campaign Management + Google Ads + Slack: Monitors Facebook and Google Ads campaigns. When a new ad is created in either platform, a Slack message is sent to a designated channel.
Facebook Ads Campaign Management + Google Ads + Google Sheets: Tracks ad spend from Facebook and Google Ads. It searches for campaigns in both platforms, gets their data and adds it to a Google Sheet.
Facebook Ads Campaign Management and Google Ads integration alternatives
About Facebook Ads Campaign Management
Automate Facebook Ads in Latenode. Track performance, adjust budgets, and update campaigns based on real-time data from your CRM or analytics. Stop manual updates: trigger ad changes from Latenode workflows. Connect ad data to other apps, like Google Sheets, for unified reporting. Scale ad management without complex code.
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About Google Ads
Use Google Ads in Latenode to automate campaign management and reporting. Pull ad performance data, adjust bids based on real-time events, or trigger alerts for budget changes. Combine with other apps to build custom marketing workflows. Latenode's flexibility avoids rigid, pre-built integrations and costly per-step pricing.
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See how Latenode works
FAQ Facebook Ads Campaign Management and Google Ads
How can I connect my Facebook Ads Campaign Management account to Google Ads using Latenode?
To connect your Facebook Ads Campaign Management account to Google Ads on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Facebook Ads Campaign Management and click on "Connect".
- Authenticate your Facebook Ads Campaign Management and Google Ads accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I synchronize leads between Facebook Ads Campaign Management and Google Ads?
Yes, you can! Latenode's visual editor makes synchronizing leads seamless. Automate lead transfer for better targeting and reduced manual effort, boosting ad ROI.
What types of tasks can I perform by integrating Facebook Ads Campaign Management with Google Ads?
Integrating Facebook Ads Campaign Management with Google Ads allows you to perform various tasks, including:
- Automatically create Google Ads campaigns from successful Facebook Ads campaigns.
- Pause Google Ads keywords when similar Facebook Ads campaigns are underperforming.
- Aggregate campaign performance data from both platforms into a single dashboard.
- Receive real-time alerts for significant performance changes in either platform.
- Synchronize audience lists between Facebook Ads Campaign Management and Google Ads.
How secure is connecting Facebook Ads Campaign Management to Latenode?
Latenode uses OAuth 2.0 for secure authentication, ensuring your credentials are never stored, maximizing data privacy and integrity.
Are there any limitations to the Facebook Ads Campaign Management and Google Ads integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Historical data migration might require custom scripting for large datasets.
- Complex audience segmentation logic may require JavaScript for advanced filtering.
- Real-time data synchronization is subject to API rate limits of both platforms.