Feedly and Close CRM Integration

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Automatically add leads to Close CRM based on industry news and trends identified in Feedly. Latenode's visual editor and JavaScript support offer customization to filter and enrich leads before they are added, affordably scaling lead generation.

Swap Apps

Feedly

Close CRM

Step 1: Choose a Trigger

Step 2: Choose an Action

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How to connect Feedly and Close CRM

Create a New Scenario to Connect Feedly and Close CRM

In the workspace, click the “Create New Scenario” button.

Add the First Step

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Feedly, triggered by another scenario, or executed manually (for testing purposes). In most cases, Feedly or Close CRM will be your first step. To do this, click "Choose an app," find Feedly or Close CRM, and select the appropriate trigger to start the scenario.

Add the Feedly Node

Select the Feedly node from the app selection panel on the right.

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Configure the Feedly

Click on the Feedly node to configure it. You can modify the Feedly URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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Run node once

Add the Close CRM Node

Next, click the plus (+) icon on the Feedly node, select Close CRM from the list of available apps, and choose the action you need from the list of nodes within Close CRM.

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Authenticate Close CRM

Now, click the Close CRM node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Close CRM settings. Authentication allows you to use Close CRM through Latenode.

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Configure the Feedly and Close CRM Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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Run node once

Set Up the Feedly and Close CRM Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that don’t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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Save and Activate the Scenario

After configuring Feedly, Close CRM, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking “Run once” and triggering an event to check if the Feedly and Close CRM integration works as expected. Depending on your setup, data should flow between Feedly and Close CRM (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect Feedly and Close CRM

Feedly + Close CRM + Slack: When a new article matching a lead's industry is posted in Feedly, the automation searches for the lead in Close CRM. If the lead exists, it updates the lead with the article information. Finally, a message is sent to a Slack channel notifying the sales team about the updated lead and relevant article.

Close CRM + Feedly + Google Sheets: When a new lead is created in Close CRM, the automation finds related articles in Feedly based on keywords from the lead's company or industry. It then logs the lead's data and a summary of the relevant Feedly articles into a Google Sheet for weekly analysis.

Feedly and Close CRM integration alternatives

About Feedly

Aggregate and filter Feedly articles within Latenode to automate content-driven workflows. Track brand mentions, industry trends, or competitor activity, then instantly trigger actions like posting to social media, updating databases, or notifying teams—all based on custom rules and logic.

About Close CRM

Automate Close CRM tasks in Latenode to streamline sales processes. Automatically update deals, create tasks, or trigger follow-ups based on custom events. Integrate Close CRM with other apps like Slack or Google Sheets to centralize your data and communication flows using Latenode’s visual editor and flexible logic.

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FAQ Feedly and Close CRM

How can I connect my Feedly account to Close CRM using Latenode?

To connect your Feedly account to Close CRM on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select Feedly and click on "Connect".
  • Authenticate your Feedly and Close CRM accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I automatically create Close CRM leads from Feedly articles?

Yes, you can! Latenode’s advanced data mapping ensures accurate lead creation, enriching Close CRM with targeted info derived from Feedly articles. Drive sales with timely content.

What types of tasks can I perform by integrating Feedly with Close CRM?

Integrating Feedly with Close CRM allows you to perform various tasks, including:

  • Create new Close CRM leads from Feedly articles mentioning specific keywords.
  • Update lead statuses in Close CRM based on Feedly article engagement.
  • Send Close CRM tasks to sales teams based on trending Feedly content.
  • Enrich Close CRM contacts with data extracted from Feedly article authors.
  • Trigger email campaigns in Close CRM based on Feedly content consumption.

How does Latenode handle Feedly's article content extraction?

Latenode utilizes advanced parsing to accurately extract key data from Feedly articles, enriching your Close CRM data and triggering automations.

Are there any limitations to the Feedly and Close CRM integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Rate limits imposed by Feedly and Close CRM APIs may affect workflow execution.
  • Complex data transformations may require JavaScript knowledge.
  • Historical data migration from Feedly to Close CRM might require custom setup.

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