How to connect Figma and Google Ads
Create a New Scenario to Connect Figma and Google Ads
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Figma, triggered by another scenario, or executed manually (for testing purposes). In most cases, Figma or Google Ads will be your first step. To do this, click "Choose an app," find Figma or Google Ads, and select the appropriate trigger to start the scenario.

Add the Figma Node
Select the Figma node from the app selection panel on the right.

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Add the Google Ads Node
Next, click the plus (+) icon on the Figma node, select Google Ads from the list of available apps, and choose the action you need from the list of nodes within Google Ads.

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Authenticate Google Ads
Now, click the Google Ads node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Google Ads settings. Authentication allows you to use Google Ads through Latenode.
Configure the Figma and Google Ads Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Figma and Google Ads Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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Trigger on Webhook
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Webhook response
Save and Activate the Scenario
After configuring Figma, Google Ads, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Figma and Google Ads integration works as expected. Depending on your setup, data should flow between Figma and Google Ads (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Figma and Google Ads
Figma + Google Ads + Slack: When a new comment is posted in Figma, indicating design approval, a Google Ads campaign is created. A Slack message is then sent to the marketing team to notify them of the new campaign.
Google Ads + Figma + Google Sheets: When a Google Ads campaign exceeds a specified budget, a new banner ad is generated in Figma by listing file version history. Then, costs data is recorded in Google Sheets in a new row.
Figma and Google Ads integration alternatives
About Figma
Automate design workflows by connecting Figma to Latenode. Extract design assets, update text layers based on database values, or trigger notifications on component changes. Scale design operations by automating repetitive tasks and integrating them into broader business processes using Latenode's visual editor and code customization options.
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About Google Ads
Use Google Ads in Latenode to automate campaign management and reporting. Pull ad performance data, adjust bids based on real-time events, or trigger alerts for budget changes. Combine with other apps to build custom marketing workflows. Latenode's flexibility avoids rigid, pre-built integrations and costly per-step pricing.
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See how Latenode works
FAQ Figma and Google Ads
How can I connect my Figma account to Google Ads using Latenode?
To connect your Figma account to Google Ads on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Figma and click on "Connect".
- Authenticate your Figma and Google Ads accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically update Google Ads with new Figma designs?
Yes, you can! Latenode's visual editor makes it easy to sync design assets. Save time and ensure your ads always reflect the latest creative from Figma, driving better campaign performance.
What types of tasks can I perform by integrating Figma with Google Ads?
Integrating Figma with Google Ads allows you to perform various tasks, including:
- Automatically creating Google Ads creatives from new Figma designs.
- Updating ad copy in Google Ads based on text changes in Figma.
- Generating reports on ad performance using Figma design data.
- Triggering ad campaigns when new design prototypes are approved.
- Sending notifications about ad performance directly within Figma.
How secure is my Figma data when using Latenode?
Latenode employs advanced encryption and security protocols to protect your data, ensuring secure transfer and storage within our platform.
Are there any limitations to the Figma and Google Ads integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Complex Figma components may require custom JavaScript for full data extraction.
- Google Ads API rate limits may affect the frequency of automated updates.
- Changes to Figma's API could temporarily impact certain workflow functionalities.