How to connect Formaloo and Close CRM
Create a New Scenario to Connect Formaloo and Close CRM
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Formaloo, triggered by another scenario, or executed manually (for testing purposes). In most cases, Formaloo or Close CRM will be your first step. To do this, click "Choose an app," find Formaloo or Close CRM, and select the appropriate trigger to start the scenario.

Add the Formaloo Node
Select the Formaloo node from the app selection panel on the right.

Formaloo
Configure the Formaloo
Click on the Formaloo node to configure it. You can modify the Formaloo URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Close CRM Node
Next, click the plus (+) icon on the Formaloo node, select Close CRM from the list of available apps, and choose the action you need from the list of nodes within Close CRM.

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Authenticate Close CRM
Now, click the Close CRM node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Close CRM settings. Authentication allows you to use Close CRM through Latenode.
Configure the Formaloo and Close CRM Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Formaloo and Close CRM Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Close CRM
Trigger on Webhook
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Formaloo
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Webhook response
Save and Activate the Scenario
After configuring Formaloo, Close CRM, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Formaloo and Close CRM integration works as expected. Depending on your setup, data should flow between Formaloo and Close CRM (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Formaloo and Close CRM
Formaloo + Close CRM + Slack: When a new lead is created in Formaloo, the automation updates the corresponding lead information in Close CRM. Finally, a message is sent to a designated Slack channel to notify the sales team about the new/updated lead.
Close CRM + Formaloo + Google Sheets: When a deal reaches a completed status in Close CRM, a satisfaction survey is automatically sent to the customer via Formaloo. The results from the completed survey are then added to a Google Sheets spreadsheet for analysis.
Formaloo and Close CRM integration alternatives
About Formaloo
Use Formaloo in Latenode to build forms and surveys, then automate follow-up tasks. Capture data via Formaloo and trigger workflows to update databases, send personalized emails, or create support tickets. Automate form-based data entry, reducing manual work. Using Latenode adds logic, integrations, and scheduling that Formaloo alone can't handle.
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About Close CRM
Automate Close CRM tasks in Latenode to streamline sales processes. Automatically update deals, create tasks, or trigger follow-ups based on custom events. Integrate Close CRM with other apps like Slack or Google Sheets to centralize your data and communication flows using Latenode’s visual editor and flexible logic.
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See how Latenode works
FAQ Formaloo and Close CRM
How can I connect my Formaloo account to Close CRM using Latenode?
To connect your Formaloo account to Close CRM on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Formaloo and click on "Connect".
- Authenticate your Formaloo and Close CRM accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically create Close CRM leads from new Formaloo submissions?
Yes, you can! Latenode allows instant lead creation, enriching data with AI for better targeting. This ensures your sales team gets qualified leads faster, directly from Formaloo data.
What types of tasks can I perform by integrating Formaloo with Close CRM?
Integrating Formaloo with Close CRM allows you to perform various tasks, including:
- Create new Close CRM leads from Formaloo form submissions automatically.
- Update Close CRM lead information based on Formaloo survey responses.
- Send personalized thank-you emails via Close CRM after form submission.
- Trigger Close CRM tasks when a Formaloo entry meets specific criteria.
- Analyze Formaloo data and update custom fields in Close CRM.
Can I use JavaScript code to transform data between Formaloo and Close CRM?
Yes! Latenode’s code blocks let you use JavaScript to manipulate and format data ensuring perfect compatibility across Formaloo and Close CRM.
Are there any limitations to the Formaloo and Close CRM integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Complex data transformations might require JavaScript knowledge.
- Large data volumes could impact workflow execution time.
- Custom field mappings require careful configuration.