FreeAgent and Google Ads Integration

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Automatically track Google Ads spend against FreeAgent invoices. Latenode’s visual editor simplifies building custom reports, offering JavaScript nodes for advanced data manipulation and affordable scaling based on execution time.

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FreeAgent

Google Ads

Step 1: Choose a Trigger

Step 2: Choose an Action

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How to connect FreeAgent and Google Ads

Create a New Scenario to Connect FreeAgent and Google Ads

In the workspace, click the “Create New Scenario” button.

Add the First Step

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a FreeAgent, triggered by another scenario, or executed manually (for testing purposes). In most cases, FreeAgent or Google Ads will be your first step. To do this, click "Choose an app," find FreeAgent or Google Ads, and select the appropriate trigger to start the scenario.

Add the FreeAgent Node

Select the FreeAgent node from the app selection panel on the right.

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FreeAgent

Configure the FreeAgent

Click on the FreeAgent node to configure it. You can modify the FreeAgent URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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FreeAgent

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Connect FreeAgent

Sign In

Run node once

Add the Google Ads Node

Next, click the plus (+) icon on the FreeAgent node, select Google Ads from the list of available apps, and choose the action you need from the list of nodes within Google Ads.

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FreeAgent

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Google Ads

Authenticate Google Ads

Now, click the Google Ads node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Google Ads settings. Authentication allows you to use Google Ads through Latenode.

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FreeAgent

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Google Ads

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#2 Google Ads

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Connection *

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Connect Google Ads

Sign In

Run node once

Configure the FreeAgent and Google Ads Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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Connect Google Ads

Google Ads Oauth 2.0

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Change

Select an action *

Select

Map

The action ID

Run node once

Set Up the FreeAgent and Google Ads Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that don’t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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Save and Activate the Scenario

After configuring FreeAgent, Google Ads, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking “Run once” and triggering an event to check if the FreeAgent and Google Ads integration works as expected. Depending on your setup, data should flow between FreeAgent and Google Ads (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect FreeAgent and Google Ads

Google Ads + Slack + FreeAgent: When a Google Ads campaign reaches a specific spending threshold, a notification is sent to a designated Slack channel, prompting the finance team to review the corresponding financial data in FreeAgent.

Google Ads + FreeAgent + Google Sheets: This flow automatically logs Google Ads campaign spending and FreeAgent invoice data into a Google Sheet. This provides a centralized location for budget tracking and financial reporting.

FreeAgent and Google Ads integration alternatives

About FreeAgent

Use FreeAgent in Latenode to automate accounting tasks. Create workflows that automatically reconcile bank data, generate reports, or update financial records based on triggers from other apps. Avoid manual data entry and ensure accuracy by connecting FreeAgent with your CRM, payment gateways, or e-commerce platforms.

Similar apps

Related categories

About Google Ads

Use Google Ads in Latenode to automate campaign management and reporting. Pull ad performance data, adjust bids based on real-time events, or trigger alerts for budget changes. Combine with other apps to build custom marketing workflows. Latenode's flexibility avoids rigid, pre-built integrations and costly per-step pricing.

See how Latenode works

FAQ FreeAgent and Google Ads

How can I connect my FreeAgent account to Google Ads using Latenode?

To connect your FreeAgent account to Google Ads on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select FreeAgent and click on "Connect".
  • Authenticate your FreeAgent and Google Ads accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I automatically track ad spend against project profitability?

Yes,you can!Latenode lets you sync Google Ads spend data to FreeAgent projects,giving you a real-time view of ad ROI.Scale complex calculations with JavaScript blocks.

What types of tasks can I perform by integrating FreeAgent with Google Ads?

Integrating FreeAgent with Google Ads allows you to perform various tasks, including:

  • Automatically create FreeAgent projects for new Google Ads campaigns.
  • Trigger invoice creation in FreeAgent when a Google Ads budget is reached.
  • Update FreeAgent expense reports with Google Ads advertising costs.
  • Send Slack notifications for high-spending Google Ads campaigns.
  • Generate monthly performance reports combining ads & accounting data.

How does Latenode handle FreeAgent's API rate limits?

Latenode offers built-in rate limiting and error handling, ensuring reliable FreeAgent data syncing. Plus, retry policies prevent data loss.

Are there any limitations to the FreeAgent and Google Ads integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Historical data syncing may require custom scripting for large datasets.
  • Complex FreeAgent custom fields might need custom mapping.
  • Real-time data updates depend on the frequency of API polling.

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