FreshBooks and Google Ads Integration

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Connect FreshBooks to Google Ads and automatically track ad spend ROI by creating custom reports. Latenode’s visual editor and JavaScript support let you deeply customize data flows, while affordable pricing helps you scale.

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FreshBooks

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Step 1: Choose a Trigger

Step 2: Choose an Action

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How to connect FreshBooks and Google Ads

Create a New Scenario to Connect FreshBooks and Google Ads

In the workspace, click the “Create New Scenario” button.

Add the First Step

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a FreshBooks, triggered by another scenario, or executed manually (for testing purposes). In most cases, FreshBooks or Google Ads will be your first step. To do this, click "Choose an app," find FreshBooks or Google Ads, and select the appropriate trigger to start the scenario.

Add the FreshBooks Node

Select the FreshBooks node from the app selection panel on the right.

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Configure the FreshBooks

Click on the FreshBooks node to configure it. You can modify the FreshBooks URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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Connect FreshBooks

Sign In

Run node once

Add the Google Ads Node

Next, click the plus (+) icon on the FreshBooks node, select Google Ads from the list of available apps, and choose the action you need from the list of nodes within Google Ads.

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FreshBooks

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Google Ads

Authenticate Google Ads

Now, click the Google Ads node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Google Ads settings. Authentication allows you to use Google Ads through Latenode.

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Google Ads

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Connect Google Ads

Sign In

Run node once

Configure the FreshBooks and Google Ads Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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Google Ads Oauth 2.0

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Select an action *

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The action ID

Run node once

Set Up the FreshBooks and Google Ads Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that don’t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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Save and Activate the Scenario

After configuring FreshBooks, Google Ads, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking “Run once” and triggering an event to check if the FreshBooks and Google Ads integration works as expected. Depending on your setup, data should flow between FreshBooks and Google Ads (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect FreshBooks and Google Ads

FreshBooks + Google Ads + Slack: When a new invoice is created in FreshBooks, the automation retrieves the total invoice amount and sends a message to a designated Slack channel, allowing you to track invoice revenue alongside Google Ads spend.

Google Ads + FreshBooks + Google Sheets: This automation monitors Google Ads campaigns. It then finds corresponding client invoices in FreshBooks and updates a Google Sheet with the ad spend and invoice status for reporting.

FreshBooks and Google Ads integration alternatives

About FreshBooks

Connect FreshBooks to Latenode to automate invoice creation and payment tracking. Trigger actions in other apps (CRM, email) based on FreshBooks events. Centralize accounting data into workflows, use AI to analyze spendings, and get custom notifications – all automated with Latenode's flexible, no-code visual builder.

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About Google Ads

Use Google Ads in Latenode to automate campaign management and reporting. Pull ad performance data, adjust bids based on real-time events, or trigger alerts for budget changes. Combine with other apps to build custom marketing workflows. Latenode's flexibility avoids rigid, pre-built integrations and costly per-step pricing.

See how Latenode works

FAQ FreshBooks and Google Ads

How can I connect my FreshBooks account to Google Ads using Latenode?

To connect your FreshBooks account to Google Ads on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select FreshBooks and click on "Connect".
  • Authenticate your FreshBooks and Google Ads accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I automatically adjust Google Ads bids based on FreshBooks revenue?

Yes, you can! Latenode allows automated bid adjustments based on real-time FreshBooks data, optimizing ad spend for better ROI, without manual intervention or complex coding.

What types of tasks can I perform by integrating FreshBooks with Google Ads?

Integrating FreshBooks with Google Ads allows you to perform various tasks, including:

  • Pause Google Ads campaigns for clients with overdue FreshBooks invoices.
  • Create FreshBooks invoices automatically from leads generated in Google Ads.
  • Update client information in FreshBooks based on Google Ads form submissions.
  • Track ad spend against client budgets directly within FreshBooks reporting.
  • Send custom thank you emails via Latenode after a Google Ads conversion.

How secure is my FreshBooks data when using Latenode integrations?

Latenode employs robust security measures, including encryption and secure authentication, ensuring your FreshBooks data remains protected during all integrations.

Are there any limitations to the FreshBooks and Google Ads integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Historical data import from FreshBooks to Google Ads may require custom scripting.
  • Complex, highly customized reporting needs may benefit from using JavaScript blocks.
  • Integration speed depends on API request limits imposed by FreshBooks and Google Ads.

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