Gender API and Google Ads Integration

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Refine Google Ads targeting using Gender API to ensure ads resonate with the right demographic. Latenode's visual editor simplifies this connection, offering affordable scaling and customization via JavaScript for precise campaigns.

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Gender API

Google Ads

Step 1: Choose a Trigger

Step 2: Choose an Action

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How to connect Gender API and Google Ads

Create a New Scenario to Connect Gender API and Google Ads

In the workspace, click the “Create New Scenario” button.

Add the First Step

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Gender API, triggered by another scenario, or executed manually (for testing purposes). In most cases, Gender API or Google Ads will be your first step. To do this, click "Choose an app," find Gender API or Google Ads, and select the appropriate trigger to start the scenario.

Add the Gender API Node

Select the Gender API node from the app selection panel on the right.

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Gender API

Configure the Gender API

Click on the Gender API node to configure it. You can modify the Gender API URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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Gender API

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Connect Gender API

Sign In

Run node once

Add the Google Ads Node

Next, click the plus (+) icon on the Gender API node, select Google Ads from the list of available apps, and choose the action you need from the list of nodes within Google Ads.

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Gender API

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Google Ads

Authenticate Google Ads

Now, click the Google Ads node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Google Ads settings. Authentication allows you to use Google Ads through Latenode.

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Gender API

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Google Ads

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Connect Google Ads

Sign In

Run node once

Configure the Gender API and Google Ads Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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Google Ads Oauth 2.0

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Select an action *

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The action ID

Run node once

Set Up the Gender API and Google Ads Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that don’t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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Save and Activate the Scenario

After configuring Gender API, Google Ads, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking “Run once” and triggering an event to check if the Gender API and Google Ads integration works as expected. Depending on your setup, data should flow between Gender API and Google Ads (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect Gender API and Google Ads

Google Sheets + Gender API + Google Ads: When a new row is added to Google Sheets containing lead information (including email), the Gender API determines the gender of the lead based on their email. Then, the lead is added to a specific customer list in Google Ads based on the identified gender for targeted advertising.

Facebook Lead Ads + Gender API + Google Sheets: When a new lead is captured via Facebook Lead Ads, the Gender API determines the lead's gender by name. This information, along with the lead's details, is then added to a Google Sheet for tracking and analysis.

Gender API and Google Ads integration alternatives

About Gender API

Use Gender API in Latenode to automatically determine gender from names, cleaning and enriching contact data. Build flows that personalize comms or segment users based on inferred gender. Streamline data hygiene and customer profiling with automated gender detection, cutting manual data entry in Latenode workflows.

About Google Ads

Use Google Ads in Latenode to automate campaign management and reporting. Pull ad performance data, adjust bids based on real-time events, or trigger alerts for budget changes. Combine with other apps to build custom marketing workflows. Latenode's flexibility avoids rigid, pre-built integrations and costly per-step pricing.

See how Latenode works

FAQ Gender API and Google Ads

How can I connect my Gender API account to Google Ads using Latenode?

To connect your Gender API account to Google Ads on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select Gender API and click on "Connect".
  • Authenticate your Gender API and Google Ads accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I personalize Google Ads based on predicted gender?

Yes! Latenode allows seamless data flow between Gender API & Google Ads, letting you tailor campaigns. Use AI blocks to refine audiences and boost ad relevance.

What types of tasks can I perform by integrating Gender API with Google Ads?

Integrating Gender API with Google Ads allows you to perform various tasks, including:

  • Dynamically adjust ad bids based on predicted gender.
  • Create custom audiences in Google Ads using Gender API data.
  • Personalize ad copy to resonate with specific genders.
  • Track campaign performance across different gender segments.
  • Refine keyword targeting using gender-based insights.

Can I use custom JavaScript functions to process Gender API data?

Yes! Latenode lets you use JavaScript to customize Gender API data before sending it to Google Ads for advanced audience segmentation.

Are there any limitations to the Gender API and Google Ads integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Gender API's accuracy is not 100%, impacting ad targeting precision.
  • Google Ads policies restrict certain types of gender-based advertising.
  • High Gender API usage may incur additional API costs.

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