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How to connect Ghost and Google Ads
Create a New Scenario to Connect Ghost and Google Ads
In the workspace, click the “Create New Scenario” button.
Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Ghost, triggered by another scenario, or executed manually (for testing purposes). In most cases, Ghost or Google Ads will be your first step. To do this, click "Choose an app," find Ghost or Google Ads, and select the appropriate trigger to start the scenario.
Add the Ghost Node
Select the Ghost node from the app selection panel on the right.
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Add the Google Ads Node
Next, click the plus (+) icon on the Ghost node, select Google Ads from the list of available apps, and choose the action you need from the list of nodes within Google Ads.
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Authenticate Google Ads
Now, click the Google Ads node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Google Ads settings. Authentication allows you to use Google Ads through Latenode.
Configure the Ghost and Google Ads Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Ghost and Google Ads Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.
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Save and Activate the Scenario
After configuring Ghost, Google Ads, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Ghost and Google Ads integration works as expected. Depending on your setup, data should flow between Ghost and Google Ads (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Ghost and Google Ads
Google Ads + Google Analytics + Ghost: When a new campaign is created in Google Ads, run a report in Google Analytics to track performance, and then create a post in Ghost summarizing the findings.
Google Ads + HubSpot + Ghost: When a lead clicks on a Google Ad, create a contact in HubSpot and then create a customized blog post in Ghost targeted towards that lead.
Ghost and Google Ads integration alternatives
About Ghost
Integrate Ghost with Latenode to automate content workflows. Automatically publish new posts, manage member data, or trigger email campaigns. Use Latenode's visual editor and flexible nodes to build custom workflows around Ghost, bypassing manual tasks and scaling content operations without code. Connect Ghost to other apps to streamline your publishing process.
Related categories
About Google Ads
Use Google Ads in Latenode to automate campaign management and reporting. Pull ad performance data, adjust bids based on real-time events, or trigger alerts for budget changes. Combine with other apps to build custom marketing workflows. Latenode's flexibility avoids rigid, pre-built integrations and costly per-step pricing.
Similar apps
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See how Latenode works
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FAQ Ghost and Google Ads
How can I connect my Ghost account to Google Ads using Latenode?
To connect your Ghost account to Google Ads on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Ghost and click on "Connect".
- Authenticate your Ghost and Google Ads accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically create Google Ads from new Ghost posts?
Yes, you can. Latenode enables this with a visual builder & custom code blocks. Launch targeted ads instantly when content goes live, saving time and boosting reach.
What types of tasks can I perform by integrating Ghost with Google Ads?
Integrating Ghost with Google Ads allows you to perform various tasks, including:
- Automatically creating Google Ads campaigns from new Ghost blog posts.
- Pausing Google Ads when corresponding Ghost posts are unpublished.
- Tracking ad performance data within Ghost admin panels.
- Updating ad copy in Google Ads based on changes to Ghost content.
- Creating custom audience segments in Google Ads from Ghost subscriber data.
HowsecureistheGhostintegrationonLatenode?
Latenode uses secure authentication protocols and encryption to protect your Ghost and Google Ads data. You maintain full control over access permissions.
Are there any limitations to the Ghost and Google Ads integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Complex custom fields in Ghost might require custom JavaScript coding in Latenode.
- Google Ads API rate limits can impact high-volume data transfers.
- Initial ad campaign setup requires manual configuration within Google Ads.
