How to connect Gmail and Google Business Profile
Create a New Scenario to Connect Gmail and Google Business Profile
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Gmail, triggered by another scenario, or executed manually (for testing purposes). In most cases, Gmail or Google Business Profile will be your first step. To do this, click "Choose an app," find Gmail or Google Business Profile, and select the appropriate trigger to start the scenario.

Add the Gmail Node
Select the Gmail node from the app selection panel on the right.


Gmail

Add the Google Business Profile Node
Next, click the plus (+) icon on the Gmail node, select Google Business Profile from the list of available apps, and choose the action you need from the list of nodes within Google Business Profile.


Gmail
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Google Business Profile


Authenticate Google Business Profile
Now, click the Google Business Profile node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Google Business Profile settings. Authentication allows you to use Google Business Profile through Latenode.
Configure the Gmail and Google Business Profile Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Gmail and Google Business Profile Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
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AI Anthropic Claude 3
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Google Business Profile
Trigger on Webhook
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Gmail
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Iterator
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Webhook response


Save and Activate the Scenario
After configuring Gmail, Google Business Profile, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Gmail and Google Business Profile integration works as expected. Depending on your setup, data should flow between Gmail and Google Business Profile (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Gmail and Google Business Profile
Gmail + Google Business Profile + Slack: When a new review is received in Gmail, automatically create a post on Google Business Profile to showcase the positive feedback and notify the marketing team in Slack for visibility and further action.
Google Business Profile + Gmail + Google Sheets: Monitor new reviews on Google Business Profile. Send a daily summary email of new reviews via Gmail and log the review data in Google Sheets for analysis and record-keeping.
Gmail and Google Business Profile integration alternatives

About Gmail
Automate email tasks within Latenode. Send, receive, and manage Gmail messages as part of larger workflows. Automatically extract data from emails to update databases or trigger actions in other apps. Integrate Gmail with AI tools for content analysis or with CRMs to automate lead nurturing. Latenode's visual editor makes it easy to build scalable email automation without coding.
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About Google Business Profile
Automate Google Business Profile tasks in Latenode. Update listings, monitor reviews, and track performance metrics automatically. Build workflows that trigger actions based on GBP data, like alerts for negative reviews or automated content updates based on seasonal trends. Integrate with other services to streamline marketing and operations.
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FAQ Gmail and Google Business Profile
How can I connect my Gmail account to Google Business Profile using Latenode?
To connect your Gmail account to Google Business Profile on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Gmail and Google Business Profile and click on "Connect".
- Authenticate your Gmail and Google Business Profile accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically respond to reviews via Gmail?
Yes, you can! Latenode's AI blocks let you analyze review sentiment and draft personalized Gmail responses automatically. Improve customer engagement effortlessly.
What types of tasks can I perform by integrating Gmail with Google Business Profile?
Integrating Gmail with Google Business Profile allows you to perform various tasks, including:
- Automatically send thank you emails for positive Google Business Profile reviews.
- Get Gmail alerts for negative reviews to address customer concerns quickly.
- Update your Google Business Profile with new promotions announced via Gmail.
- Track customer inquiries from Gmail and log them in your Google Business Profile.
- Create personalized email campaigns based on Google Business Profile insights.
Can I filter Gmail messages before updating my profile?
Yes! Latenode lets you use advanced filters and JavaScript code blocks to precisely control which Gmail messages trigger Google Business Profile updates.
Are there any limitations to the Gmail and Google Business Profile integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Rate limits imposed by Gmail and Google Business Profile APIs may affect high-volume workflows.
- Complex data transformations might require JavaScript knowledge for optimal integration.
- Changes to the Gmail or Google Business Profile APIs may require adjustments to your workflows.