How to connect Google Ads and AI Agent
Create a New Scenario to Connect Google Ads and AI Agent
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Ads, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Ads or AI Agent will be your first step. To do this, click "Choose an app," find Google Ads or AI Agent, and select the appropriate trigger to start the scenario.

Add the Google Ads Node
Select the Google Ads node from the app selection panel on the right.

Google Ads
Configure the Google Ads
Click on the Google Ads node to configure it. You can modify the Google Ads URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the AI Agent Node
Next, click the plus (+) icon on the Google Ads node, select AI Agent from the list of available apps, and choose the action you need from the list of nodes within AI Agent.

Google Ads
⚙
AI Agent
Authenticate AI Agent
Now, click the AI Agent node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your AI Agent settings. Authentication allows you to use AI Agent through Latenode.
Configure the Google Ads and AI Agent Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Ads and AI Agent Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
⚙
AI Anthropic Claude 3
⚙
AI Agent
Trigger on Webhook
⚙
Google Ads
⚙
⚙
Iterator
⚙
Webhook response
Save and Activate the Scenario
After configuring Google Ads, AI Agent, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Ads and AI Agent integration works as expected. Depending on your setup, data should flow between Google Ads and AI Agent (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Ads and AI Agent
Google Ads + AI Agent + Google Sheets: Analyze Google Ads campaign performance using an AI Agent to extract key metrics. Log the AI-generated insights, including key performance indicators and suggestions, into a Google Sheet for tracking and reporting.
Google Ads + AI Agent + Slack: Summarize Google Ads campaign performance data with an AI Agent to identify key insights. Post a summary of the campaign's performance, highlighting successes and areas for improvement, to a dedicated Slack channel for team visibility.
Google Ads and AI Agent integration alternatives
About Google Ads
Use Google Ads in Latenode to automate campaign management and reporting. Pull ad performance data, adjust bids based on real-time events, or trigger alerts for budget changes. Combine with other apps to build custom marketing workflows. Latenode's flexibility avoids rigid, pre-built integrations and costly per-step pricing.
Similar apps
Related categories
About AI Agent
Use AI Agent in Latenode to automate content creation, data analysis, or customer support. Configure agents with prompts, then integrate them into workflows. Unlike standalone solutions, Latenode lets you connect AI to any app, scale automatically, and customize with code where needed.
Similar apps
Related categories
See how Latenode works
FAQ Google Ads and AI Agent
How can I connect my Google Ads account to AI Agent using Latenode?
To connect your Google Ads account to AI Agent on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Ads and click on "Connect".
- Authenticate your Google Ads and AI Agent accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically generate ad copy with AI?
Yes, you can! Latenode allows you to trigger AI Agent to generate Google Ads copy based on performance data, boosting ad relevance and conversions using AI-powered automation.
What types of tasks can I perform by integrating Google Ads with AI Agent?
Integrating Google Ads with AI Agent allows you to perform various tasks, including:
- Automatically pausing underperforming Google Ads keywords using AI analysis.
- Generating personalized ad creatives based on user demographics.
- Analyzing Google Ads campaign data to identify new target audiences.
- Optimizing bids based on AI-driven predictions of conversion rates.
- Creating detailed performance reports with AI-powered insights.
How do I track my Google Ads spend in Latenode?
Use the Google Ads node in Latenode to fetch spend data. Then, create custom dashboards or send notifications via email or Slack based on set thresholds.
Are there any limitations to the Google Ads and AI Agent integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Real-time data updates depend on Google Ads API limits.
- AI Agent's performance depends on the quality of input data provided.
- Complex workflows may require JavaScript knowledge for advanced customization.