How to connect Google Ads and Alegra
Create a New Scenario to Connect Google Ads and Alegra
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Ads, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Ads or Alegra will be your first step. To do this, click "Choose an app," find Google Ads or Alegra, and select the appropriate trigger to start the scenario.

Add the Google Ads Node
Select the Google Ads node from the app selection panel on the right.

Google Ads
Configure the Google Ads
Click on the Google Ads node to configure it. You can modify the Google Ads URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Alegra Node
Next, click the plus (+) icon on the Google Ads node, select Alegra from the list of available apps, and choose the action you need from the list of nodes within Alegra.

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Alegra
Authenticate Alegra
Now, click the Alegra node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Alegra settings. Authentication allows you to use Alegra through Latenode.
Configure the Google Ads and Alegra Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Ads and Alegra Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Alegra
Trigger on Webhook
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Google Ads
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Webhook response
Save and Activate the Scenario
After configuring Google Ads, Alegra, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Ads and Alegra integration works as expected. Depending on your setup, data should flow between Google Ads and Alegra (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Ads and Alegra
Google Ads + Alegra + Slack: When a new lead is generated from a Google Ads campaign, a new contact is created in Alegra (Generic Contact). Then, a message is sent to a designated Slack channel to notify the sales team about the new lead.
Alegra + Google Sheets + Google Ads: When a new sales invoice is created in Alegra (Simple Sales Invoice), the details are added as a new row in a Google Sheet. This data is then used to optimize Google Ads campaigns by searching for relevant campaigns.
Google Ads and Alegra integration alternatives
About Google Ads
Use Google Ads in Latenode to automate campaign management and reporting. Pull ad performance data, adjust bids based on real-time events, or trigger alerts for budget changes. Combine with other apps to build custom marketing workflows. Latenode's flexibility avoids rigid, pre-built integrations and costly per-step pricing.
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About Alegra
Automate accounting tasks using Alegra within Latenode. Retrieve invoices, manage contacts, and track payments. Integrate Alegra data with other apps to automate financial reporting or trigger actions based on accounting events. Latenode adds flexible scheduling, error handling, and custom logic to streamline Alegra workflows beyond its standard features, creating robust, end-to-end processes.
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See how Latenode works
FAQ Google Ads and Alegra
How can I connect my Google Ads account to Alegra using Latenode?
To connect your Google Ads account to Alegra on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Ads and click on "Connect".
- Authenticate your Google Ads and Alegra accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I track ad spend in Alegra automatically?
Yes, you can! Latenode lets you automate reporting and import Google Ads spend directly into Alegra. Track ROI and streamline financial analysis with ease. Connect today!
What types of tasks can I perform by integrating Google Ads with Alegra?
Integrating Google Ads with Alegra allows you to perform various tasks, including:
- Create Alegra invoices based on Google Ads campaign performance.
- Automatically update customer data in Alegra from Google Ads leads.
- Track advertising costs versus sales revenue in Alegra.
- Trigger actions in Alegra when a new Google Ads lead is captured.
- Generate financial reports in Alegra using Google Ads data.
How can I automate lead generation from Google Ads to Alegra?
Use Latenode to instantly transfer new Google Ads leads into Alegra, automatically creating new contacts or updating existing ones.
Are there any limitations to the Google Ads and Alegra integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Historical data migration may require custom scripting.
- Complex data transformations might necessitate JavaScript coding.
- API rate limits of Google Ads and Alegra still apply.