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Automatically create Alegra contacts from new Google Ads leads, keeping sales aligned with ad spend. Latenode's visual editor and affordable pricing let you scale lead management without complex code or inflated costs.
Connect Google Ads and Alegra in minutes with Latenode.
Create Google Ads to Alegra workflow
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In the workspace, click the “Create New Scenario” button.

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Ads, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Ads or Alegra will be your first step. To do this, click "Choose an app," find Google Ads or Alegra, and select the appropriate trigger to start the scenario.

Select the Google Ads node from the app selection panel on the right.

Google Ads
Click on the Google Ads node to configure it. You can modify the Google Ads URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Next, click the plus (+) icon on the Google Ads node, select Alegra from the list of available apps, and choose the action you need from the list of nodes within Alegra.

Google Ads
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Alegra
Now, click the Alegra node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Alegra settings. Authentication allows you to use Alegra through Latenode.
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Use various Latenode nodes to transform data and enhance your integration:

JavaScript
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AI Anthropic Claude 3
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Alegra
Trigger on Webhook
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Google Ads
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Iterator
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Webhook response
After configuring Google Ads, Alegra, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Run the scenario by clicking “Run once” and triggering an event to check if the Google Ads and Alegra integration works as expected. Depending on your setup, data should flow between Google Ads and Alegra (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Google Ads + Alegra + Slack: When a new lead is generated from a Google Ads campaign, a new contact is created in Alegra (Generic Contact). Then, a message is sent to a designated Slack channel to notify the sales team about the new lead.
Alegra + Google Sheets + Google Ads: When a new sales invoice is created in Alegra (Simple Sales Invoice), the details are added as a new row in a Google Sheet. This data is then used to optimize Google Ads campaigns by searching for relevant campaigns.
About Google Ads
Use Google Ads in Latenode to automate campaign management and reporting. Pull ad performance data, adjust bids based on real-time events, or trigger alerts for budget changes. Combine with other apps to build custom marketing workflows. Latenode's flexibility avoids rigid, pre-built integrations and costly per-step pricing.
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About Alegra
Automate accounting tasks using Alegra within Latenode. Retrieve invoices, manage contacts, and track payments. Integrate Alegra data with other apps to automate financial reporting or trigger actions based on accounting events. Latenode adds flexible scheduling, error handling, and custom logic to streamline Alegra workflows beyond its standard features, creating robust, end-to-end processes.
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How can I connect my Google Ads account to Alegra using Latenode?
To connect your Google Ads account to Alegra on Latenode, follow these steps:
Can I track ad spend in Alegra automatically?
Yes, you can! Latenode lets you automate reporting and import Google Ads spend directly into Alegra. Track ROI and streamline financial analysis with ease. Connect today!
What types of tasks can I perform by integrating Google Ads with Alegra?
Integrating Google Ads with Alegra allows you to perform various tasks, including:
How can I automate lead generation from Google Ads to Alegra?
Use Latenode to instantly transfer new Google Ads leads into Alegra, automatically creating new contacts or updating existing ones.
Are there any limitations to the Google Ads and Alegra integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of: