Google Ads and Calendly Integration

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Google Ads

Calendly

Step 1: Choose a Trigger

Step 2: Choose an Action

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How to connect Google Ads and Calendly

Create a New Scenario to Connect Google Ads and Calendly

In the workspace, click the “Create New Scenario” button.

Add the First Step

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Ads, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Ads or Calendly will be your first step. To do this, click "Choose an app," find Google Ads or Calendly, and select the appropriate trigger to start the scenario.

Add the Google Ads Node

Select the Google Ads node from the app selection panel on the right.

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Google Ads

Configure the Google Ads

Click on the Google Ads node to configure it. You can modify the Google Ads URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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Google Ads

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#1 Google Ads

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Connect Google Ads

Sign In

Run node once

Add the Calendly Node

Next, click the plus (+) icon on the Google Ads node, select Calendly from the list of available apps, and choose the action you need from the list of nodes within Calendly.

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Google Ads

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Calendly

Authenticate Calendly

Now, click the Calendly node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Calendly settings. Authentication allows you to use Calendly through Latenode.

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Google Ads

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Calendly

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Connect Calendly

Sign In

Run node once

Configure the Google Ads and Calendly Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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Connect Calendly

Calendly Oauth 2.0

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Change

Select an action *

Select

Map

The action ID

Run node once

Set Up the Google Ads and Calendly Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that don’t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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Calendly

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Trigger on Webhook

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Webhook response

Save and Activate the Scenario

After configuring Google Ads, Calendly, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking “Run once” and triggering an event to check if the Google Ads and Calendly integration works as expected. Depending on your setup, data should flow between Google Ads and Calendly (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect Google Ads and Calendly

Calendly + Google Ads + Slack: When a Calendly invitee is created, indicating a lead has booked a demo, the automation sends a notification to a Slack channel to alert the sales team.

Calendly + Google Ads + HubSpot: When a Calendly invitee is created, the automation will create or update a contact in HubSpot. The Google Ads campaign information could potentially be used to populate contact properties in HubSpot.

Google Ads and Calendly integration alternatives

About Google Ads

Use Google Ads in Latenode to automate campaign management and reporting. Pull ad performance data, adjust bids based on real-time events, or trigger alerts for budget changes. Combine with other apps to build custom marketing workflows. Latenode's flexibility avoids rigid, pre-built integrations and costly per-step pricing.

About Calendly

Automate meeting scheduling with Calendly in Latenode. Trigger workflows based on new bookings or cancellations. Automatically update CRMs, send personalized follow-ups, or manage team calendars, freeing up valuable time. Latenode adds flexible logic and integrations Calendly lacks, all visually and affordably.

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FAQ Google Ads and Calendly

How can I connect my Google Ads account to Calendly using Latenode?

To connect your Google Ads account to Calendly on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select Google Ads and click on "Connect".
  • Authenticate your Google Ads and Calendly accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I automate lead capture from Google Ads to Calendly?

Yes, you can easily automate lead capture using Latenode. Automatically create Calendly invites for new Google Ads leads, ensuring timely follow-up. Latenode’s visual editor simplifies the entire process.

What types of tasks can I perform by integrating Google Ads with Calendly?

Integrating Google Ads with Calendly allows you to perform various tasks, including:

  • Automatically schedule meetings with new leads generated from Google Ads campaigns.
  • Update lead information in your CRM after a Calendly meeting is completed.
  • Send personalized follow-up emails based on Calendly event outcomes.
  • Track Google Ads campaign performance based on scheduled meetings.
  • Create detailed reports on lead conversion rates from ads to meetings.

How do I track Google Ads conversions from Calendly events in Latenode?

Using Latenode, create a flow that listens for completed Calendly events and then updates Google Ads with conversion data. This gives you a clear ROI overview.

Are there any limitations to the Google Ads and Calendly integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Real-time data synchronization depends on the API limits of both Google Ads and Calendly.
  • Custom field mapping may require advanced configuration within Latenode.
  • Complex workflows with extensive data transformations may impact performance.

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