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Automatically trigger CloudTalk calls when leads click Google Ads, scoring leads faster. Latenode's visual editor and affordable pricing let you build complex lead qualification flows easily, scaling your customer outreach efficiently.
Connect Google Ads and CloudTalk in minutes with Latenode.
Create Google Ads to CloudTalk workflow
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Google Ads
CloudTalk
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Create a New Scenario to Connect Google Ads and CloudTalk
In the workspace, click the “Create New Scenario” button.
Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Ads, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Ads or CloudTalk will be your first step. To do this, click "Choose an app," find Google Ads or CloudTalk, and select the appropriate trigger to start the scenario.
Add the Google Ads Node
Select the Google Ads node from the app selection panel on the right.
Google Ads
Configure the Google Ads
Click on the Google Ads node to configure it. You can modify the Google Ads URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the CloudTalk Node
Next, click the plus (+) icon on the Google Ads node, select CloudTalk from the list of available apps, and choose the action you need from the list of nodes within CloudTalk.
Google Ads
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CloudTalk
Authenticate CloudTalk
Now, click the CloudTalk node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your CloudTalk settings. Authentication allows you to use CloudTalk through Latenode.
Configure the Google Ads and CloudTalk Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Ads and CloudTalk Integration
Use various Latenode nodes to transform data and enhance your integration:
JavaScript
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AI Anthropic Claude 3
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CloudTalk
Trigger on Webhook
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Google Ads
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Iterator
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Webhook response
Save and Activate the Scenario
After configuring Google Ads, CloudTalk, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Ads and CloudTalk integration works as expected. Depending on your setup, data should flow between Google Ads and CloudTalk (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Google Ads + CloudTalk + Slack: When a new call comes in through CloudTalk, triggered by a Google Ads campaign, a summary of the call, including campaign details, is sent to a designated Slack channel for review.
CloudTalk + Google Ads + HubSpot: When a new call is received in CloudTalk, the system checks if the caller exists as a contact in HubSpot. If not, a new contact is created in HubSpot, and the lead source is attributed to the specific Google Ads campaign that drove the call.
About Google Ads
Use Google Ads in Latenode to automate campaign management and reporting. Pull ad performance data, adjust bids based on real-time events, or trigger alerts for budget changes. Combine with other apps to build custom marketing workflows. Latenode's flexibility avoids rigid, pre-built integrations and costly per-step pricing.
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About CloudTalk
Automate CloudTalk call and SMS data within Latenode. Trigger workflows on new calls, messages, or agent status changes. Update CRMs, send alerts, or generate reports automatically. Use Latenode's visual editor and data transformation tools to customize call center automations without complex coding, and scale your workflows efficiently.
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How can I connect my Google Ads account to CloudTalk using Latenode?
To connect your Google Ads account to CloudTalk on Latenode, follow these steps:
Can I automatically call leads from Google Ads in CloudTalk?
Yes, you can! Latenode’s visual editor makes it easy. Automatically call high-potential leads as soon as they convert, improving your response time and sales efficiency.
What types of tasks can I perform by integrating Google Ads with CloudTalk?
Integrating Google Ads with CloudTalk allows you to perform various tasks, including:
How can I track ROI from Google Ads within my CloudTalk dashboard?
Latenode lets you create custom workflows to pass conversion data, connecting ad spend to direct call outcomes for clear ROI visibility.
Are there any limitations to the Google Ads and CloudTalk integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of: