How to connect Google Ads and CloudTalk
Create a New Scenario to Connect Google Ads and CloudTalk
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Ads, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Ads or CloudTalk will be your first step. To do this, click "Choose an app," find Google Ads or CloudTalk, and select the appropriate trigger to start the scenario.

Add the Google Ads Node
Select the Google Ads node from the app selection panel on the right.

Google Ads
Configure the Google Ads
Click on the Google Ads node to configure it. You can modify the Google Ads URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the CloudTalk Node
Next, click the plus (+) icon on the Google Ads node, select CloudTalk from the list of available apps, and choose the action you need from the list of nodes within CloudTalk.

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Authenticate CloudTalk
Now, click the CloudTalk node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your CloudTalk settings. Authentication allows you to use CloudTalk through Latenode.
Configure the Google Ads and CloudTalk Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Ads and CloudTalk Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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CloudTalk
Trigger on Webhook
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Webhook response
Save and Activate the Scenario
After configuring Google Ads, CloudTalk, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Ads and CloudTalk integration works as expected. Depending on your setup, data should flow between Google Ads and CloudTalk (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Ads and CloudTalk
Google Ads + CloudTalk + Slack: When a new call comes in through CloudTalk, triggered by a Google Ads campaign, a summary of the call, including campaign details, is sent to a designated Slack channel for review.
CloudTalk + Google Ads + HubSpot: When a new call is received in CloudTalk, the system checks if the caller exists as a contact in HubSpot. If not, a new contact is created in HubSpot, and the lead source is attributed to the specific Google Ads campaign that drove the call.
Google Ads and CloudTalk integration alternatives
About Google Ads
Use Google Ads in Latenode to automate campaign management and reporting. Pull ad performance data, adjust bids based on real-time events, or trigger alerts for budget changes. Combine with other apps to build custom marketing workflows. Latenode's flexibility avoids rigid, pre-built integrations and costly per-step pricing.
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About CloudTalk
Automate CloudTalk call and SMS data within Latenode. Trigger workflows on new calls, messages, or agent status changes. Update CRMs, send alerts, or generate reports automatically. Use Latenode's visual editor and data transformation tools to customize call center automations without complex coding, and scale your workflows efficiently.
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See how Latenode works
FAQ Google Ads and CloudTalk
How can I connect my Google Ads account to CloudTalk using Latenode?
To connect your Google Ads account to CloudTalk on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Ads and click on "Connect".
- Authenticate your Google Ads and CloudTalk accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically call leads from Google Ads in CloudTalk?
Yes, you can! Latenode’s visual editor makes it easy. Automatically call high-potential leads as soon as they convert, improving your response time and sales efficiency.
What types of tasks can I perform by integrating Google Ads with CloudTalk?
Integrating Google Ads with CloudTalk allows you to perform various tasks, including:
- Automatically create new CloudTalk contacts from Google Ads leads.
- Log CloudTalk call data as conversions in Google Ads.
- Trigger CloudTalk calls when a Google Ads campaign starts.
- Send SMS updates via CloudTalk for high-value Google Ads conversions.
- Pause Google Ads campaigns based on CloudTalk agent availability.
How can I track ROI from Google Ads within my CloudTalk dashboard?
Latenode lets you create custom workflows to pass conversion data, connecting ad spend to direct call outcomes for clear ROI visibility.
Are there any limitations to the Google Ads and CloudTalk integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Initial setup requires valid credentials for both Google Ads and CloudTalk.
- Complex workflows may require some JavaScript knowledge for advanced customization.
- Data transfer limits are dependent on the Google Ads and CloudTalk API tiers.