Google Ads and Feedly Integration

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Google Ads

Feedly

Step 1: Choose a Trigger

Step 2: Choose an Action

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How to connect Google Ads and Feedly

Create a New Scenario to Connect Google Ads and Feedly

In the workspace, click the “Create New Scenario” button.

Add the First Step

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Ads, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Ads or Feedly will be your first step. To do this, click "Choose an app," find Google Ads or Feedly, and select the appropriate trigger to start the scenario.

Add the Google Ads Node

Select the Google Ads node from the app selection panel on the right.

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Google Ads

Configure the Google Ads

Click on the Google Ads node to configure it. You can modify the Google Ads URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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Google Ads

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Connect Google Ads

Sign In

Run node once

Add the Feedly Node

Next, click the plus (+) icon on the Google Ads node, select Feedly from the list of available apps, and choose the action you need from the list of nodes within Feedly.

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Feedly

Authenticate Feedly

Now, click the Feedly node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Feedly settings. Authentication allows you to use Feedly through Latenode.

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Google Ads

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Feedly

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Sign In

Run node once

Configure the Google Ads and Feedly Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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Feedly Oauth 2.0

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Select an action *

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The action ID

Run node once

Set Up the Google Ads and Feedly Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that don’t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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Save and Activate the Scenario

After configuring Google Ads, Feedly, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking “Run once” and triggering an event to check if the Google Ads and Feedly integration works as expected. Depending on your setup, data should flow between Google Ads and Feedly (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect Google Ads and Feedly

Feedly + Slack + Google Ads: When a new article appears in a watched Feedly feed, a notification is sent to a Slack channel. This alerts the marketing team to potentially boost related Google Ads campaigns.

Google Ads + Feedly + Google Sheets: This automation monitors Google Ads campaigns. It uses Feedly to find relevant articles and then logs Google Ads campaign data and the corresponding Feedly article headlines to a Google Sheet for ROI tracking.

Google Ads and Feedly integration alternatives

About Google Ads

Use Google Ads in Latenode to automate campaign management and reporting. Pull ad performance data, adjust bids based on real-time events, or trigger alerts for budget changes. Combine with other apps to build custom marketing workflows. Latenode's flexibility avoids rigid, pre-built integrations and costly per-step pricing.

About Feedly

Aggregate and filter Feedly articles within Latenode to automate content-driven workflows. Track brand mentions, industry trends, or competitor activity, then instantly trigger actions like posting to social media, updating databases, or notifying teams—all based on custom rules and logic.

See how Latenode works

FAQ Google Ads and Feedly

How can I connect my Google Ads account to Feedly using Latenode?

To connect your Google Ads account to Feedly on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select Google Ads and click on "Connect".
  • Authenticate your Google Ads and Feedly accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I automatically update ad copy based on Feedly trends?

Yes, you can! Latenode lets you use Feedly data to trigger Google Ads updates. Use AI blocks to craft relevant ad copy for increased CTR and better campaign performance.

What types of tasks can I perform by integrating Google Ads with Feedly?

Integrating Google Ads with Feedly allows you to perform various tasks, including:

  • Pause Google Ads campaigns based on negative news found in Feedly.
  • Create custom audience lists in Google Ads from Feedly content.
  • Generate ad copy variations using Feedly trending topics.
  • Monitor competitor ad strategies using Feedly and Google Ads data.
  • Alert sales teams of relevant leads based on ad clicks and Feedly interests.

How can I use Latenode to monitor Google Ads spend against Feedly content performance?

Latenode enables real-time budget alerts when Google Ads spend exceeds set limits, correlated with Feedly engagement metrics, ensuring efficient ad spend.

Are there any limitations to the Google Ads and Feedly integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Historical Feedly data prior to integration setup is not accessible.
  • Complex Google Ads campaign structures might require custom JavaScript code.
  • Rate limits from Google Ads and Feedly APIs apply.

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