How to connect Google Ads and Giphy
Create a New Scenario to Connect Google Ads and Giphy
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Ads, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Ads or Giphy will be your first step. To do this, click "Choose an app," find Google Ads or Giphy, and select the appropriate trigger to start the scenario.

Add the Google Ads Node
Select the Google Ads node from the app selection panel on the right.

Google Ads
Configure the Google Ads
Click on the Google Ads node to configure it. You can modify the Google Ads URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Giphy Node
Next, click the plus (+) icon on the Google Ads node, select Giphy from the list of available apps, and choose the action you need from the list of nodes within Giphy.

Google Ads
⚙

Giphy

Authenticate Giphy
Now, click the Giphy node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Giphy settings. Authentication allows you to use Giphy through Latenode.
Configure the Google Ads and Giphy Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Ads and Giphy Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
⚙
AI Anthropic Claude 3
⚙

Giphy
Trigger on Webhook
⚙
Google Ads
⚙
⚙
Iterator
⚙
Webhook response

Save and Activate the Scenario
After configuring Google Ads, Giphy, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Ads and Giphy integration works as expected. Depending on your setup, data should flow between Google Ads and Giphy (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Ads and Giphy
Google Ads + Giphy + Slack: When a new Google Ads campaign is created, find a relevant GIF using Giphy and post it to a specified Slack channel to celebrate the launch.
Giphy + Google Ads + Google Sheets: Track the performance of GIFs used in Google Ads campaigns. When a new campaign is created or an existing campaign is updated, log the campaign name and associated GIF into a Google Sheet.
Google Ads and Giphy integration alternatives
About Google Ads
Use Google Ads in Latenode to automate campaign management and reporting. Pull ad performance data, adjust bids based on real-time events, or trigger alerts for budget changes. Combine with other apps to build custom marketing workflows. Latenode's flexibility avoids rigid, pre-built integrations and costly per-step pricing.
Similar apps
Related categories

About Giphy
Automate engaging content. Use Giphy within Latenode to automatically add GIFs to messages based on triggers or data. Instead of manual searches, craft dynamic responses in support tickets or social media. Latenode's visual editor and flexible logic ensure your GIF game is always on point and relevant.
Similar apps
Related categories
See how Latenode works
FAQ Google Ads and Giphy
How can I connect my Google Ads account to Giphy using Latenode?
To connect your Google Ads account to Giphy on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Ads and click on "Connect".
- Authenticate your Google Ads and Giphy accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically add GIFs to Google Ads?
Yes, you can! Latenode lets you automate GIF uploads to Google Ads. Save time by using dynamic, engaging content in your ad campaigns, automatically updated from Giphy.
What types of tasks can I perform by integrating Google Ads with Giphy?
Integrating Google Ads with Giphy allows you to perform various tasks, including:
- Dynamically update ad creatives with trending GIFs based on campaign performance.
- Automatically pause underperforming ads that use GIFs with low engagement.
- Receive notifications when a specific GIF is used in a Google Ads campaign.
- Schedule GIF updates in Google Ads to align with marketing calendar events.
- Analyze the performance of ads using GIFs compared to static image ads.
How can I monitor Google Ads spending using Latenode alerts?
Latenode's real-time alerts notify you when Google Ads exceeds budget limits, preventing overspending, especially with GIF-heavy campaigns.
Are there any limitations to the Google Ads and Giphy integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Giphy's API usage limits may affect high-volume GIF retrieval.
- Google Ads API quotas can limit the number of daily automated ad updates.
- Complex workflow logic may require JavaScript knowledge for full customization.