Google Ads and Glide Integration

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Automatically update Glide apps with Google Ads data to track campaign performance and optimize ad spend. Latenode's visual editor and affordable execution pricing make this complex automation simple to build and scale, even with custom JavaScript logic.

Google Ads + Glide integration

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Swap Apps

Google Ads

Glide

Step 1: Choose a Trigger

Step 2: Choose an Action

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How to connect Google Ads and Glide

Create a New Scenario to Connect Google Ads and Glide

In the workspace, click the “Create New Scenario” button.

Add the First Step

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Ads, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Ads or Glide will be your first step. To do this, click "Choose an app," find Google Ads or Glide, and select the appropriate trigger to start the scenario.

Add the Google Ads Node

Select the Google Ads node from the app selection panel on the right.

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Google Ads

Configure the Google Ads

Click on the Google Ads node to configure it. You can modify the Google Ads URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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Connect Google Ads

Sign In

Run node once

Add the Glide Node

Next, click the plus (+) icon on the Google Ads node, select Glide from the list of available apps, and choose the action you need from the list of nodes within Glide.

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Glide

Authenticate Glide

Now, click the Glide node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Glide settings. Authentication allows you to use Glide through Latenode.

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Google Ads

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Glide

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Connect Glide

Sign In

Run node once

Configure the Google Ads and Glide Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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Glide Oauth 2.0

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Select an action *

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The action ID

Run node once

Set Up the Google Ads and Glide Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that don’t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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Save and Activate the Scenario

After configuring Google Ads, Glide, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking “Run once” and triggering an event to check if the Google Ads and Glide integration works as expected. Depending on your setup, data should flow between Google Ads and Glide (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect Google Ads and Glide

Google Ads + Slack + Glide: When a Google Ads campaign exceeds its daily budget, a notification is sent to a designated Slack channel. The Glide app, used as a live dashboard, is then updated with the over-budget status.

Glide + Google Ads + Google Sheets: When data is added to the Glide app by the sales team, the app will create a report in Google Ads. This report is then analyzed, and the relevant performance metrics are tracked in a Google Sheet for ongoing monitoring and optimization.

Google Ads and Glide integration alternatives

About Google Ads

Use Google Ads in Latenode to automate campaign management and reporting. Pull ad performance data, adjust bids based on real-time events, or trigger alerts for budget changes. Combine with other apps to build custom marketing workflows. Latenode's flexibility avoids rigid, pre-built integrations and costly per-step pricing.

About Glide

Use Glide in Latenode to automate mobile app data flows. Connect your Glide apps to other services, like CRMs or databases, for automated updates and reporting. Create detailed workflows that react to app events, using Latenode’s flexible logic and API support for seamless, no-code integration. Automate user management, content updates, and data synchronization using visual workflows.

See how Latenode works

FAQ Google Ads and Glide

How can I connect my Google Ads account to Glide using Latenode?

To connect your Google Ads account to Glide on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select Google Ads and click on "Connect".
  • Authenticate your Google Ads and Glide accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I update Glide with new Google Ads leads?

Yes, you can! Latenode lets you automatically update Glide with lead data from Google Ads. This ensures your Glide app always reflects the newest campaign results.

What types of tasks can I perform by integrating Google Ads with Glide?

Integrating Google Ads with Glide allows you to perform various tasks, including:

  • Automatically add new Google Ads leads to a Glide database.
  • Update Glide with Google Ads campaign performance metrics.
  • Trigger personalized Glide notifications based on Google Ads conversions.
  • Create custom reports in Glide using Google Ads data.
  • Sync Google Ads audiences with user segments in Glide.

Can I use JavaScript to transform Google Ads data before updating Glide?

Yes! Latenode allows you to use JavaScript code blocks to manipulate data, ensuring compatibility between Google Ads and Glide.

Are there any limitations to the Google Ads and Glide integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Rate limits imposed by Google Ads and Glide APIs may affect performance.
  • Complex data transformations might require advanced JavaScript coding.
  • Real-time data synchronization depends on the polling interval configured.

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