How to connect Google Ads and Google AI
Create a New Scenario to Connect Google Ads and Google AI
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Ads, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Ads or Google AI will be your first step. To do this, click "Choose an app," find Google Ads or Google AI, and select the appropriate trigger to start the scenario.

Add the Google Ads Node
Select the Google Ads node from the app selection panel on the right.

Google Ads
Configure the Google Ads
Click on the Google Ads node to configure it. You can modify the Google Ads URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Google AI Node
Next, click the plus (+) icon on the Google Ads node, select Google AI from the list of available apps, and choose the action you need from the list of nodes within Google AI.

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Authenticate Google AI
Now, click the Google AI node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Google AI settings. Authentication allows you to use Google AI through Latenode.
Configure the Google Ads and Google AI Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Ads and Google AI Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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Trigger on Webhook
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Save and Activate the Scenario
After configuring Google Ads, Google AI, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Ads and Google AI integration works as expected. Depending on your setup, data should flow between Google Ads and Google AI (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Ads and Google AI
Google Ads + Google AI + Google Sheets: When a new campaign is created in Google Ads, use Google AI to generate alternative ad copy and log both the original and AI-generated copy, along with campaign performance data, into a Google Sheet for reporting.
Google Ads + Google AI + Slack: Utilize Google AI to analyze the performance of ad campaigns in Google Ads. If the analysis indicates a significant opportunity for improvement based on metrics, send a notification via Slack to the marketing team.
Google Ads and Google AI integration alternatives
About Google Ads
Use Google Ads in Latenode to automate campaign management and reporting. Pull ad performance data, adjust bids based on real-time events, or trigger alerts for budget changes. Combine with other apps to build custom marketing workflows. Latenode's flexibility avoids rigid, pre-built integrations and costly per-step pricing.
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About Google AI
Use Google AI in Latenode to add smarts to your workflows. Process text, translate languages, or analyze images automatically. Unlike direct API calls, Latenode lets you combine AI with other apps, add logic, and scale without code. Automate content moderation, sentiment analysis, and more.
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See how Latenode works
FAQ Google Ads and Google AI
How can I connect my Google Ads account to Google AI using Latenode?
To connect your Google Ads account to Google AI on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Ads and click on "Connect".
- Authenticate your Google Ads and Google AI accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically improve ad copy using AI insights?
Yes, you can! Latenode lets you use Google AI to analyze ad performance data from Google Ads and then automatically suggest and implement copy improvements. Boost your ad ROI faster!
What types of tasks can I perform by integrating Google Ads with Google AI?
Integrating Google Ads with Google AI allows you to perform various tasks, including:
- Generating ad copy variations based on AI-driven insights.
- Analyzing campaign performance to optimize bidding strategies.
- Identifying high-potential keywords using AI-powered research.
- Automatically pausing underperforming ads based on AI analysis.
- Creating personalized ad experiences through AI segmentation.
How can I track my Google Ads spend in Latenode?
Simply connect Google Ads, then use the provided blocks to monitor key metrics, trigger alerts, and visualize your spend in custom dashboards.
Are there any limitations to the Google Ads and Google AI integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Access to certain advanced Google AI features may require specific API access.
- Real-time data updates are subject to Google Ads API rate limits.
- Custom model training within Latenode requires a separate Google AI platform setup.