Google Ads and Google Analytics Integration

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Connect Google Ads to Google Analytics in Latenode to automatically analyze ad performance and optimize campaigns based on real-time user behavior. Customize your analysis with JavaScript and scale affordably, paying only for execution time.

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Google Ads

Google Analytics

Step 1: Choose a Trigger

Step 2: Choose an Action

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How to connect Google Ads and Google Analytics

Create a New Scenario to Connect Google Ads and Google Analytics

In the workspace, click the “Create New Scenario” button.

Add the First Step

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Ads, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Ads or Google Analytics will be your first step. To do this, click "Choose an app," find Google Ads or Google Analytics, and select the appropriate trigger to start the scenario.

Add the Google Ads Node

Select the Google Ads node from the app selection panel on the right.

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Google Ads

Configure the Google Ads

Click on the Google Ads node to configure it. You can modify the Google Ads URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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Google Ads

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#1 Google Ads

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Connect Google Ads

Sign In

Run node once

Add the Google Analytics Node

Next, click the plus (+) icon on the Google Ads node, select Google Analytics from the list of available apps, and choose the action you need from the list of nodes within Google Analytics.

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Google Ads

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Google Analytics

Authenticate Google Analytics

Now, click the Google Analytics node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Google Analytics settings. Authentication allows you to use Google Analytics through Latenode.

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Google Ads

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Google Analytics

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#2 Google Analytics

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Connection *

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Connect Google Analytics

Sign In

Run node once

Configure the Google Ads and Google Analytics Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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Connect Google Analytics

Google Analytics Oauth 2.0

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Select an action *

Select

Map

The action ID

Run node once

Set Up the Google Ads and Google Analytics Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that don’t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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Webhook response

Save and Activate the Scenario

After configuring Google Ads, Google Analytics, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking “Run once” and triggering an event to check if the Google Ads and Google Analytics integration works as expected. Depending on your setup, data should flow between Google Ads and Google Analytics (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect Google Ads and Google Analytics

Google Ads + Google Analytics + Google Sheets: Retrieves campaign performance data from Google Ads using campaign names from Google Sheets, fetches corresponding metrics from Google Analytics, and then updates the Google Sheet with these metrics for consolidated reporting.

Google Analytics + Google Ads + Slack: Monitors Google Analytics for significant changes in website traffic, correlating changes with Google Ads campaigns, and sends a summary of the traffic changes and corresponding campaigns to a designated Slack channel.

Google Ads and Google Analytics integration alternatives

About Google Ads

Use Google Ads in Latenode to automate campaign management and reporting. Pull ad performance data, adjust bids based on real-time events, or trigger alerts for budget changes. Combine with other apps to build custom marketing workflows. Latenode's flexibility avoids rigid, pre-built integrations and costly per-step pricing.

About Google Analytics

Automate marketing insights using Google Analytics within Latenode. Track user behavior and trigger actions based on key metrics. Send data to CRMs, databases, or ad platforms automatically. Latenode streamlines analysis workflows without code, offering flexible logic and integrations, unlike manual reporting or limited point solutions.

See how Latenode works

FAQ Google Ads and Google Analytics

How can I connect my Google Ads account to Google Analytics using Latenode?

To connect your Google Ads account to Google Analytics on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select Google Ads and click on "Connect".
  • Authenticate your Google Ads and Google Analytics accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I automate reports combining ad spend and website conversions?

Yes! Latenode lets you build custom reports integrating Google Ads spend with Google Analytics conversion data, using a no-code visual editor and scheduled execution for automated insights.

What types of tasks can I perform by integrating Google Ads with Google Analytics?

Integrating Google Ads with Google Analytics allows you to perform various tasks, including:

  • Automatically pausing underperforming Google Ads keywords.
  • Creating custom reports on ad campaign ROI by pulling data.
  • Triggering email alerts for significant changes in website traffic.
  • Updating Google Sheets with combined ads and analytics data.
  • Optimizing ad bids based on real-time website engagement metrics.

Can I use JavaScript to transform Google Ads data on Latenode?

Yes, Latenode allows JavaScript code to transform your Google Ads data before sending it to Google Analytics, giving granular control over your data flow.

Are there any limitations to the Google Ads and Google Analytics integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Real-time data transfer depends on Google Ads and Google Analytics API availability.
  • Historical data import is limited by the Google Analytics API's query constraints.
  • Complex transformations may require advanced JavaScript coding skills.

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