How to connect Google Ads and Google Business Profile
Create a New Scenario to Connect Google Ads and Google Business Profile
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Ads, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Ads or Google Business Profile will be your first step. To do this, click "Choose an app," find Google Ads or Google Business Profile, and select the appropriate trigger to start the scenario.

Add the Google Ads Node
Select the Google Ads node from the app selection panel on the right.

Google Ads
Configure the Google Ads
Click on the Google Ads node to configure it. You can modify the Google Ads URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Google Business Profile Node
Next, click the plus (+) icon on the Google Ads node, select Google Business Profile from the list of available apps, and choose the action you need from the list of nodes within Google Business Profile.

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Google Business Profile

Authenticate Google Business Profile
Now, click the Google Business Profile node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Google Business Profile settings. Authentication allows you to use Google Business Profile through Latenode.
Configure the Google Ads and Google Business Profile Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Ads and Google Business Profile Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
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AI Anthropic Claude 3
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Google Business Profile
Trigger on Webhook
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Google Ads
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Iterator
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Webhook response

Save and Activate the Scenario
After configuring Google Ads, Google Business Profile, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Ads and Google Business Profile integration works as expected. Depending on your setup, data should flow between Google Ads and Google Business Profile (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Ads and Google Business Profile
Google Ads + Google Sheets + Google Business Profile: When a new campaign is created in Google Ads, the campaign data is added to a Google Sheet. This sheet is then used to create posts in Google Business Profile, advertising the new campaign.
Google Business Profile + Google Ads + Slack: When a new negative review is received in Google Business Profile, automatically pause specific ad groups targeting users in that location and send a Slack message to the team.
Google Ads and Google Business Profile integration alternatives
About Google Ads
Use Google Ads in Latenode to automate campaign management and reporting. Pull ad performance data, adjust bids based on real-time events, or trigger alerts for budget changes. Combine with other apps to build custom marketing workflows. Latenode's flexibility avoids rigid, pre-built integrations and costly per-step pricing.
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About Google Business Profile
Automate Google Business Profile tasks in Latenode. Update listings, monitor reviews, and track performance metrics automatically. Build workflows that trigger actions based on GBP data, like alerts for negative reviews or automated content updates based on seasonal trends. Integrate with other services to streamline marketing and operations.
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See how Latenode works
FAQ Google Ads and Google Business Profile
How can I connect my Google Ads account to Google Business Profile using Latenode?
To connect your Google Ads account to Google Business Profile on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Ads and click on "Connect".
- Authenticate your Google Ads and Google Business Profile accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically update Google Business Profile based on ad performance?
Yes! Latenode's visual editor and advanced logic let you trigger updates to your Google Business Profile based on Google Ads campaign metrics, boosting local SEO with data-driven optimizations.
What types of tasks can I perform by integrating Google Ads with Google Business Profile?
Integrating Google Ads with Google Business Profile allows you to perform various tasks, including:
- Pause Google Ads campaigns when a business location is temporarily closed.
- Adjust ad spend based on real-time product availability from your business profile.
- Automatically update Google Business Profile descriptions with top-performing ad copy.
- Create ads promoting special offers listed in your Google Business Profile.
- Track ad conversions and attribute them to specific Google Business Profile interactions.
Can I use JavaScript to extend the Google Ads integration?
Yes, Latenode allows you to use custom JavaScript code blocks to extend functionality and manage complex Google Ads interactions beyond simple no-code options.
Are there any limitations to the Google Ads and Google Business Profile integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Real-time data syncing is subject to Google Ads and Google Business Profile API rate limits.
- Custom JavaScript code requires developer knowledge to implement and maintain.
- Changes to Google Ads or Google Business Profile APIs may require workflow updates.